Presentation on Business

plan of Plastic cum Jute

Bag
Presented by:
Puja Agrawal
Suman Rani
Swati
Shruti Sreedharan
Tez Narayan Sah

Objectives:
For creating pollution free environment as jute is eco-friendly
products.
Making low cost carry bags and fashionable jute products.
To make jute products as a part of our daily living.
Creating awareness about jute products.
To earn profit.

Mission

statement

Mission
The eco-friendly paper bags manufacturing
industry is poised for a higher growth with a
bright future
Core Values
Competitiveness
Quality & service
Commitment to natural fibres and eco products

Introduction:
Jute is a natural fiber popularly known as The golden fiber.
One of the cheapest and the strongest of all natural fiber.
Jute is a bio-degradable eco-friendly item.
India, Bangladesh, China and Thailand are the leading producers of
Jute.
India is the largest producer of jute goods in the world, while
Bangladesh is the largest cultivator of raw jute.

Our Product Range:

Jute Bags
Printed & Decorated Jute Shopping Bags
Designer Laptop Bags
Jute Folders
Mens Handbags

Market and Demand Aspects:

Every responsible citizen considering the black future of ours next

generation shall stop using plastic carrier bags used for shopping as much
as possible.

Plastic bags in general take anywhere from 20 to 1000 years to breakdown

in the environment. The natural alternative is jute bag.

Decorated jute bags and shopping bags are very much in demand both for
domestic and international market.

The demands of the product remain consistent through out the year. So, it
is presumed that there is a good scope for starting of such type of industry
with a huge export potential.

Alternates and Substitutes:

Paper Bags:
- Manufacturing process of paper bags results in plenty of leftover
waste.
- Environmental Damage
- They are meant for short term usage.
Cotton Bags:
- They are costly as compared to jute.
- Scarce raw material
Plastics or Polyethene Bags:

Value chain analysis

QUALITY FOCUS : quality is checked
at multi -levels of the procurement
chain by the ECO-ABD quality control
team, duly supported by independent
quality surveyors.
DIVERSE PROCUREMENT NETWORK :
it is established widely across surplus
producing states of India to ensure
the right variety at the right cost.

CONTI
CONTROLLED SUPPLY CHAIN :
spreads across selected suppliers
across the country totally quality led,
timely deliveries at the most
competitive prices through a
widespread broker network and
commission agents.

Business model canvas

VALUE PROPOSITION :
working people, UK customers, poor
people and victims of human
trafficking.
CUSTOMER SEGMENT :
middle class people, upper class and
foreigner customers.

Conti
CHANNELS :
retailers, wholesalers, malls, website
CUSTOMER RELATIONSHIPS :
product differentiation
standard quality at reasonable price
different varieties
environment concern

Conti

KEY ACTIVITIES :
online marketing
hoarding boards
advertisement in newspaper n TV

KEY RESOURCES :
jute
small proportion of polythene
lignin
cellulose

Porters five forces

Key partners
Ebay.com
And all business partners (suman,
shruti, swati, Puja and Tej)

Strategies
Differention strategies: our product is based
on differention strategies because we provide
high quality of product the competitors

Financial Aspects:
Production Programme for a year

Sr. No. Items

1

Total
Qty (Nos) Rate (Rs.) Amount
75,000

35

2,625,000

Jute Bags
Printed & Decorated Jute Shopping
Bags

30,000

65

1,950,000

Designer Laptop Bags

2,000

300

600,000

Jute Folders

7,500

30

225,000

Mens Handbags

3,000

260

780,000

Financial Aspects:
Fixed Capital:
1. Land & Building
Workspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-

2. Machinery / Equipment
Sr. No. Items

Qty (Nos)

Rate (Rs.)

Total Amount

Industrial Sewing Machines 31K

7,500

37,500

Screen of Diff. Designs

15

350

5,250

Rubber Wiper

10

125

1,250

Dye Paste Stirrer

3,600

14,400

Cottage Steamer

17,500

17,500

Financial Aspects:
Fixed Capital (Contd.)
3. Furniture & Fixtures
Sr. No. Items

Qty (Nos)

Rate (Rs.)

Total Amount

Cutting Table

1,700

1,700

Wooden Woking Table

2,000

4,000

Chair

500

2,500

Almirah

4,000

8,000

Reck

3,500

3,500

Electrical Fittings

4,500

5,500

29,700

Total Fixed Capital

Particulars
7

Misc. Items (Stools)

Land & Building

Amount
L.S

Nil

Total
Machinery
/ Equipment

82,700

Furniture & Fixtures

29,700

Total

112,400

Total capital investment

Particulars

Amount

Fixed Assets

112400

Working capital

400000

Total

512400

Means of finance

Amount

Promoters contribution (5*100000)

500000

Bank Loan

50000

Total

550000

Competitiors
Ajay Industrial Corporation Limited, Ghaziabad
Surajbhan Commodities Private
Limited, Kolkata
Cheviot Company Limited

SWOT ANALYSIS
Strength
Eco-friendly in nature
Lower price
Less competitors
Quality of product
Use of modern technology
Current fashion trend

Weakness
Plant capacity
Not useful in monsoon season
Less advertising effort

Opportunities
Increasing awareness of hazards of
plastic
Everywhere bags are provided

Threats
Government polices

There is something that never end

packaging

Introduce new product similar to

plastic bags
Increase raw material price

Marketing Strategies:

Word of Mouth
Comprehensive Website
Social Marketing
Direct Marketing
Major Festivals
Online Shopping Sites
NGO Tie-ups
Local Tie-ups
Corporate Gifting
Conferences and Seminars

Future Scope:

We will be focusing on more on product segmentation like introducing new

products wallets, water resistance bags, designers ladies handbags etc.

Expansion of our business by introducing new outlets at prime locations

across the country which will result in creating more employment
opportunities.

To focus more on the Marketing:

Promoting our eco-friendly products through newspapers, hoarding, Radio etc.
Ad Campaign.
Focusing more on tie-ups like Award ceremonys, Standard Chartered Mumbai
Marathon, DNA Half Marathon other the major event happens in Mumbai.

Conclusion:

These reusable 100% natural bags are biodegradable, ethically sourced,

eco friendly, long lasting. They are a sustainable alternative to plastic and
most other Green or Eco-friendly type bags available in the market.

As well as their stylish looks jute bags carry a positive environmental

message about your brand when printed with your logo.

Go plastic bag free and make a difference to our planet.

Jute is

Natural Fibre
Biodegradable
Sustainable
Stylish
Reusable

Thank You