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nt
Manageme
WBB10202
Consumer Market
Business Market
E-Commerce Market
International Market
C1
C2
Perspectives
C11
Product
Innovation
on
Pricing
Types Of
Place
Types &C3
Product
Promotion & C10
Innovation
Market
Communication
Classes Genesis of
People
Innovation
C9
Process
WBB 10202 Innovation
Physical
&
Marketing
C4
Organizational Innovation
Mission
Vision
Classification of Culture
Culture-From Management Organization Objectives
Optimizing people
Strategy
C5
involvement
Infrastructure Structure
Theories
C8 to
Guiding Management
The
Process considerations
Practices
Practice
SourceC7of
Promoting professional
Model
C6
Innovation Process
Attitudes
Process Limitations
Internal Innovation
Organizational
Innovation
Process
Sources
Idea-Concept-Invention
Entrepreneur
Resources
Process
design
Pre-project
(Employers)
Employees
External
Sources
Customers
Competitors
Distributors
Suppliers
Assessment:
Innovation & Management Project 50%
Quiz
10%
Final Exam
40%
Product launch
People
Product follow-up
Intellectual Property (IP)
& IP House
Technology
Marketing Mix
Customer and suppliers References:
1.
Gaynor, Gerard H. Innovation by Design. Amacom 2002. ISBN
Production
0-8144-0696-3
Operation & Finance
2.
Kotler, P.Swee Hoon Ang, Siew Meng Leong & Chin Tiong Tan.
Marketing Management: An Asian Perspective. Prectice Hall
1996
3.
Smith, D(2010) Exploring Innovation 2nd Ed. UK. McGraw-Hill
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PERSPECTIVES
ON
INNOVATION
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Innovation
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Innovation
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Innovation
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1935-1941
Innovation
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WWII (1942-1945)
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1946-1949
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1950-1959
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1960-1969
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1970-1979
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1980-1989
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Latest
LCD TV
Innovation
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PLASMA TV
Innovation
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3D TV
Innovation
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What Next?
Innovation
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Evolution of handphone
http://www.youtube.com/watch?v=Jc
nXOhrmDB8&feature=related
Innovation
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Innovation
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Innovation
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Tony Fernandes
Born 30 April 1964
Occupation Group
Innovation
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Innovation
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Creativity
Innovation
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2) People
Innovation
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Adaptor
Innovation
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Innovation
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Innovation
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Ideas
The Innovation
Continuum
Concept
Invention
Innovation
Innovation
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A raw idea .
Ideas
Innovation
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Ideas
3,000 raw
ideas
Numbe
r of
ideas
Source: Stevens
and Burley Plotting
the rocket of
radical innovation,
2003
300 ideas
submitted
125 small
projects
9 early stage
developments
4 major
1.7 launches
developments
1 success
Innovation
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Concept
Innovation
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Concept
the undefined
the uncertainties
the unpredictable
issues and circumstances
Innovation
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Invention
A management scholar:
We discover what before existed, though to us
unknown; we invent what did not exist before.
An eminent educator:
The invention process covers all efforts aimed at
creating new ideas and getting them to work.
An economist:
Every invention is (a) a new combination of (b) preexisting knowledge which (c) satisfies some want.
Innovation
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INNOVATION
INVENTION
IMPLEMENTATION
/COMMERCIALIZATION
Innovation
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Resources
INNOVATION
Process
Infrastructure
Innovation
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Resources
People
Money
Time
Customers
Suppliers
Infrastructure
Vision
Mission
Objectives
Strategies
Management attributes
Support to innovation
Capability
Intellectual property
Access to information
Plant and equipment
Financial reserves
Innovation
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WBB10202
Culture
Past accomplishments
Policies and practice
Rules of conduct
Philosophy
Artifacts
Process
Idea (from
recognized need)
Developed into
concept,
Invention
Development
Production
Diffusion
Adoption by end users.
Shared values
Belief
Legends
Rituals
History
Traditions
Innovation
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Culture
difficult to innovate in an organization that
essentially closes the door to new ideas.
companies have to develop a culture that fosters
innovation.
innovation requires individual as well as team
performance
customers are important but are not the sole sources of
ideas
culture is important
any use of a rigid process without thought just doesn't
work.
Innovation
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Myths
Realities
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1.
2.
3.
4.
5.
6.
7.
Sources of Innovation
(Peter Drucker)
The Unexpected
The Incongruity
Process Need
Industry and Market Structure Change
Demographics
Changes in Perception, Meaning, Mood
New Knowledge
Innovation
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Sources of Innovation
(Peter Drucker)
1. The Unexpected
An unexpected success, an
unexpected failure or an unexpected
outside event.
Innovation
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The invention
of Post-it Notes
Innovation
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The invention
of Post-it Notes
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Sources of Innovation
(Peter Drucker)
2. The Incongruity
Innovation
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Sources of Innovation
(Peter Drucker)
3. Process Need
Innovation
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Sources of Innovation
(Peter Drucker)
Innovation
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Sources of Innovation
(Peter Drucker)
5. Demographics
Changes in the populations size, age
structure, composition, employment, level
of education and income can create
innovative opportunities.
Innovation
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Sources of Innovation
(Peter Drucker)
Innovation
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Sources of Innovation
(Peter Drucker)
7. New Knowledge
Innovation
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Innovation
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Innovation
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Innovation
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Tutorial Question
Innovation
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Case Study:
Sony Walkman
Innovation
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Answers:
Innovation
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WBB10202