INDEX

1.HISTORY AND EVOLUTION

2.CURRENT STANDING
3.REVENUES (Because numbers matter)
4.SAMSUNG Research and Development
5.SAMSUNG VISION- THE WAY AHEAD
6.CONCLUSION

THEN

NOW

HISTORY &
EVOLUTION:
In 1938, Lee Byung-chull founded Samsung
Sanghoe, a small trading company with forty
employees located in Su-dong. It dealt in groceries
produced in and around the city and produced its
own noodles. The company prospered and Lee

moved
In theits
late
head
1960s,
officeSamsung
to Seoul Group
in 1947.
entered into the electronics
industry. It formed several electronics-related divisions, such as
Samsung Electronics Devices Co., Samsung Electro-Mechanics Co.,
Samsung Corning Co., and Samsung Semiconductor &
Telecommunications Co., and made the facility in Suwon. Its first
product was a black-and-white television set.
In 1980, Samsung entered the telecommunications hardware
industry by acquiring the Gumi-based Hanguk Jeonja Tongsin. Its early
products were switchboards. The facility were developed into the
telephone and fax manufacturing systems and became the centre of
Samsung's mobile phone manufacturing. They have produced over
800 million mobile phones to date. The company grouped them
together under Samsung Electronics Co., Ltd. in the 1980s.

In the 1980s, Samsung Electronics began to invest heavily in

research and development, investments that were pivotal in pushing
the company to the forefront of the global electronics industry. In 1982,
it built a television assembly plant in Portugal; in 1984, a plant in New
York; in 1985, a plant in Tokyo; in 1987, a facility in England; and
another facility in Austin in 1996. In total, Samsung has invested
about $5.6 billion in the Austin location by far the largest
foreign investment in Texas and one of the largest single
foreign investments in the United States. The new investment will
bring the total Samsung investment in Austin to more than $9 billion.
Samsung started to rise as an international corporation in the 1990s.
Samsung's construction branch was awarded a contract to build one of
the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and
the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold
off ten of Samsung Group's subsidiaries, downsized the company, and
merged other operations to concentrate on three industries: electronics,
engineering, and chemicals. In 1996, the Samsung Group reacquired the
Sungkyunkwan University foundation.
Samsung became the largest producer of memory chips in the world
in 1992, and is the world's second-largest chipmaker after Intel. In
1995, it built its first liquid-crystal display screen. Ten years later,
Samsung grew to be the world's largest manufacturer of liquid-crystal
display panels. Sony, which had not invested in large-size TFT-LCDs,

CURRENT STANDING
Samsung Techwin has been the sole supplier of a combustor
module of the Trent 900 engine of the Rolls-Royce Airbus
A380-The largest passenger airliner in the world- since 2001.
Samsung Techwin of Korea is a revenue-sharing
participant
in the Boeing's 787 Dreamliner GEnx engine
Samsung Electronics overtook Sony as one of the world's
program.
most popular consumer electronics brands in 2004 and
2005, and is now ranked # 22 in the world overall. In Q3 of
2011, Samsung has overtaken Apple to become the World's
Largest
Smartphone
maker. a 10-year growth strategy
In 2010,
Samsung announced
centered around five businesses. One of these businesses was
to be focused on biopharmaceuticals, to which the Company
has
committed 2.1 trillion.
In December 2011, Samsung Electronics sold its hard disk
drive (HDD) business to Seagate.
In Q1 of 2012, Samsung overtook Nokia as the world's
best selling cellphone brand. Samsung are also the current
sponsors of Chelsea Football Club.

REVENUES: NUMBERS MATTER

Consolidated revenue is the sum
of the revenues perceived by the
company and the revenues from
its subsidiaries all together. In FY
2009, Samsung Group had
revenue of 220 trillion KRW
($172.5 billion); financial results
are based on parent companies. In
FY 2010, Samsung reported 280
trillion KRW ($258 billion) worth of
revenue, and 30 trillion KRW
($27.6 billion) profit.

GLOBAL R&D NETWORK

Centre Name

R&D Areas

Strategic parts and

Samsung Information Systems
components, core
America, Inc. (SISA)
technologies
Dallas Telecom Laboratory
(DTL)

Technologies and products for

next-generation
telecommunications systems

Samsung Electronics Research Mobile phones and digital TV

Institute (SERI)
software
Moscow Samsung Research
Centre (SRC)

Optics, software algorithms

and other new technologies

Samsung Electronics India

Software Operations (SISO)

System software for digital

products, protocols for
wired/wireless networks and
handsets

Samsung Telecom Research

Israel (STRI)

Hebrew software for mobile

phones

SAMSUNG R & D:
PEOPLE

:
One of Samsung's strongest assets is their team of researchers
and engineers. More than a quarter of all Samsung employees
42,000peoplework everyday in research and development,
and that number is expected to surpass 70,000 by 2012. At the
42 research facilities that Samsung has around the world,
they collaborate on strategic technologies for the future and
ORGANISATION :
original technologies designed to forge new market trends and
Samsung's
R&D organization
has three layers. The Samsung
set new standards
for excellence.
Advanced Institute of Technology (SAIT), Samsung's
technology competitiveness in core business areas, identifies
growth engines for the future, and oversees the securing and
management of technology.The R&D centres of each business
focus on technology that is expected to deliver the most
promising long-term results. Division product development
INVESTMENT :
teams are responsible for commercialising products scheduled to
Each
year
Samsung
least
9% of their sales revenue
hit the
market
withininvests
one or at
two
years.
in R&D activities. Samsung is committed to leading technology
standardisation and securing intellectual property rights.

SAMSUNG VISION 202

C.E.O:
Mr. Gee Sung Choi's (C.E.O) leadership and sophisticated
technology expertise helped build Samsung into the world's
largest consumer electronics company.
The Executive Team:
The Samsung management team, led by the Regional President
& CEO, steers Samsung's business in the region, with the view
to enhance consumer lifestyle.
Board of Directors:
Samsung is governed by an independent board of directors who
are dedicated to serving Samsung's key stakeholders with
integrity and transparency.

SAMSUNG
STRATEGY-THE
Conclusion
WAY AHEAD
As stated in its new motto, Samsung Electronics' vision for the
new decade is, "Inspire the World, Create the Future.
By leveraging Samsung's three key strengths
New Technology,
Innovative Products,
Creative Solutions.
To part
promote
new
valueSamsung
for Samsung's
through
core
networks
As
of this
vision,
has mapped
out
a specific
Employees,Industry,
strtegy
of reaching $400Partners
billion in revenue and becoming
one of the worlds top five brands by 2020. To this end,
Samsung has also established three strategic approaches in
its management: Creativity, Partnership, and Talent.
Samsung is excited about the future. As they build on their
previous accomplishments, they look forward to exploring
new territories, including health, medicine, and
biotechnology. Samsung is committed to being a creative
leader in new markets and becoming a truly No. 1 business
going forward.

CONCLUSION:To conclude the real success of SAMSUNG has been

transforming complexities and specialization into growth
and successful results which has been achieved through
efficient management true to it tag lines Pioneering the
Digital Age, Inspire the world and create the future.

Secret of SAMSUNG success.

Samsung believes in Strategic Planning
By being flexible,
Adaptive
Speed
Coordinating/ Aligning all the goals of the people
organisation suppliers towards its vision.
Empowering through facilitation of collaboration
Coaching through Training and R& D and modeling
behavior.

Their

values:
Giving their employees a wealth of opportunities to reach
their full
potential.
Everything at Samsung is driven by an unyielding passion
for
excellence.
In todays fast-paced global economy, SAMSUNG set their
sights on the future, anticipating market needs and
demands and steered the company toward long-term
success.
Samsung is dedicated to being a socially and
environmentally responsible corporate citizen in every
community where they operate around the globe