Winning With Power Systems

Charles Gitomer, Power Systems Competitive Marketing, STG, IBM
gitomer@us.ibm.com
Winning with Power Systems

November , 2009
IBM and IBM Business Partner use only not for client distribution
2009 IBM Corporation
IBM Power Systems
Consistent delivery of outstanding business value
Lower TCO
Improved service
through
UNIX Server Rolling Four Quarter

Average Revenue Share
40%
35%
30%
Performance
Virtualization
RAS
Management
25%
20%
15%
HP
Sun
IB M
The momentum continues: POWER systems are

thriving while Sun and HP UNIX systems are dying
Source: IDC Quarterly Server Tracker Q209 release, September 2009
IBM Power Systems
The market dynamics

Solaris on SPARC is just about SUNset
Uncertainty over what will happen when Oracle takes over
No highend roadmap
HP-UX on Itanium remains number 3 even with Suns problems
Consistent delays in delivery of new technology
No reason to buy with Nehalem-EX in the market
Intel is improving 64-bit Xeon and promoting it as an alternative for RISC
Trying to cash in on market perception of low cost
AIX on Power Systems is what UNIX will be

Linux on Power is an option while moving from
HP-UX and Solaris
3
IBM Power Systems
Xeon 7500 will extend Nehalem architecture to eight socket systems

A MONSTER CHIP IS COMING. The next generation of MP processor is targeted
for production later this year, and by all accounts it is going to be a monster.
Nehalem-EX is part of the Nehalem family of processors, but compared to its
siblings it has the highest cores/threads count, largest shared cache, highest
CPU-to-CPU bandwidth, highest I/O bandwidth, highest memory capacity, highest
memory bandwidth, greatest scalability, and highest level of
Reliability/Availability/Serviceability. Its expected to bring a gargantuan,
unprecedented leap in capabilities and performance--the biggest leap in all of Xeon
product history. from a blog posted by Matt_K on Jun 8, 2009 5:45:18 PM available
at www.intel.com
Xeon 5500 vs Xeon
5400 per socket or per
core
Xeon 7500 vs Xeon 7400 per

socket
Database Transactions
2.5
2.5
Integer throughput
1.7
1.7
Floating point throughput
2.2
2.2
Memory
2.3
2.0
Memory Bandwidth
3.5
9.0
Comparison according to
Intel
Source: Intel Server Update, May 26, 2009 available at http://download.intel.com/pressroom/pdf/nehalem-ex.pdf
IBM Power Systems
If Nehalem is a monster, what does that make POWER6?

And what will POWER7 be?
Superior performance per core
2 to 3X HP Integrity
2 to 5 X Sun SPARC
Up to 2X Xeon 7500
More scalable and more linear
scalability
More cores
Faster cores
More systems infrastructure
The biggest leap in Xeon history
still falls short of POWER6!
See slide Substantiation for Power Systems Leadership Performance for detail
5
IBM Power Systems
POWER6 runs virtualized every time, all the time
All Power systems run virtualized all

the time
VMWare overhead is up to 20%
running OLTP applications
Source: Virtualizing Performance-Critical Database Applications in VMware vSphere
a vailable at http://www.vmware.com/pdf/Perf_ESX40_Oracle-TPC-C-eval.pdf as of
August 21, 2009
Run in a virtualized environment &

the POWER6 advantage grows!
IBM Power Systems
Using scale out to make up the per core performance difference just
widens the gap
Exadata V2 delivers 60% of the
performance per server of the HP
Proliant DL370
P e rfo rm a n c e p e r 8 -c o re X 5 5 0 0 s e rv e r
About 15% can be accounted for

by difference in memory size &
CPU GHz rating
Approximately 25% of the
T r a n s a c t io n s p e r m in u t e
800000
600000
400000
200000
0
B a r e m e ta l X 5 5 0 0
E x a d a d a ta V 2
degradation comes from Oracle

RAC overhead
Use RAC for scalability & increase
your DB license count
See chart Exadata V2 comparisons for substantiation

7
IBM Power Systems
OverPowering Nehalem
P e r f o r m a n c e r e la t iv e to P o w e r
1
0 .7 5
0 .5
0 .2 5
0
P e r c o re
V ir t u a liz a t io n
PO W ER
D B c lu s t e r
O v e r a ll
N e h a le m
1.3 times the per core performance

X 1.25 times without virtualization overhead
X 1.33 times because no cluster overhead
= 2.2 times the net performance per core
IBM Power Systems
Power Systems with DB2 PureScale provides huge cost savings over
Oracle Sun Exadata V2
T C A f o r p e r f o r m a n c e e q u a l t o F u ll R a c k
E x a d a ta V 2
8 ,0 0 0 ,0 0 0
6 ,0 0 0 ,0 0 0
4 ,0 0 0 ,0 0 0
2 ,0 0 0 ,0 0 0
0
3 .5 G H z P o w e r
550
T o ta l H W + O S
Full Rack Case
5 .0 G H z P o w e r
550
D B w ith C lu s te r in g c o s t
3.5GHz Power 550
E x a d a ta V 2
S to r a g e S W
5.0GHz Power 550
Exadata V2
Total HW + OS
1,071,032
1,396,326
1,150,000
DB with Clustering cost
2,884,800
2,307,840
3,590,400
Storage SW
TCA
9
1,680,000
$3,955,832
$3,704,166
See chart Exadata V2 comparisons for substantiation
$6,420,400
IBM Power Systems
Power Systems with AIX deliver 99.997% uptime

- 54% of IT executives and managers say that they require 99.99% or better
availability for their applications
Power Systems with AIX delivers the best availability of
UNIX, Linux, Windows choices
Only 15 minutes of downtime per year
If you run UNIX, a

switch to Linux
on x86 could
cause you to
quadruple your
downtime
Source: ITIC 2009 Global Server Hardware & Server OS Reliability Survey Results, July 7, 2009
10
IBM Power Systems
Power Systems are more reliable
No severe
incidents on
Power systems
Tier 1 incidents are minor problems that can usually be solved in 30 minutes by an administrator
Tier 2 incidents usually cause the server to be out of service for up to day. They can be handled
by a single administrator
Tier 3 incidents are severe problems that require a team of administrators to resolve and typically
cause downtime of > day. A real threat of tier 3 incidents is loss of business and /or loss of
reputation.
Source: ITIC 2009 Global Server Hardware & Server OS Reliability Survey Results, July 7, 2009
11
IBM Power Systems
Power Systems may enable clients to reduce IT SysAdmin and

Operations staff by 40%
Power Systems saves IT staff
time spent troubleshooting
server issues
Fewer problems
Less severe problems
Power Systems saves IT staff
time managing servers
Fewer servers
1.
Source: No More Servers Survey executed by

LoudHouse in November, 2009, commissioned by
Rackspace Automation
12
Individual breakdowns created by adjusting the industry averages using data from the ITIC 2009 Global
Server Hardware & Server OS Reliability Survey Results, July7, 2009 assuming the relative FTE to
troubleshoot server issues was 1 for Tier 1, 2 for Tier 2, and 4 for Tier 3 problems and estimates of
installed such that Windows = 50% of systems installed, Linux = 30% of installed systems, SPARC = 10%
of installed systems and Power and HP-UX both = 5% of installed systems.
We have shifted our resources from 70% on maintaining old

systems to 70% deploying new solutions.
Source: November 21 comment from an anonymous blogger who works for a company which switched from Sun to
IBM in response to an article about the Oracle purchase of Sun. Available at
http://www.theregister.co.uk/2009/11/20/ibm_chops_power_memory_prices/comments/
IBM Power Systems
Mainframe-class, a term used by Intel to describe processor

enhancements, is derived from the IBM innovations that built the
legendary RAS mainframes provide
RAS Feature
POWER6
SPARC
Integrity
Xeon
Application/Partition RAS
Live Partition Mobility
Yes
No
No
Yes
Live Application Mobility
Yes
No
No
No
Partition Availability priority
Yes
No
No
No
OS independent First Failure Data Capture
Yes
No
No
No
Redundant System Interconnect
No
Yes
No
No
Memory Keys
Yes
No
No
No
Processor Instruction Retry
Yes
Yes
No
No
Alternate Processor Recovery
Yes
No
No
No
Dynamic Processor Deallocation
Yes
Yes
Yes
No
Dynamic Processor Sparing
Yes
Yes2
Yes2
No
Chipkill
Yes
Yes
Yes
Yes
Redundant Memory
Yes
Yes
Yes
Yes
Yes
No
No
No
System RAS
Processor RAS
Memory RAS
I/O RAS
Extended Error Handling
The same people who develop mainframes develop Power Systems

13
#1,2,3 - See POWER6 RAS in backup; See the following URLs for addition
details:http://www-03.ibm.com/systems/migratetoibm/systems/power/availability.html
http://www-03.ibm.com/systems/migratetoibm/systems/power/virtualization.html
IBM Power Systems
IBM Maintenance Strategy Works to Maintain High Availability

Not just the best HW & SW, the best support too!
Systems with Call Home have 1/3 the
unscheduled repair actions
Predictive maintenance supported
by automatic communications from
our systems
Parts are dispatched at the same time
as the Field Engineer
First Failure Data Capture is
designed to identify the failing part
>95% of the times and narrow the
failure to two parts and their
interconnect almost 100% of the
time
System lets dispatch know what
part to send when it calls the
problem in
14
IBM Power Systems
Virtualize everything, use the whole machine if you need to, take
advantage of systems infrastructure for higher utilization
Virtualize everything with Power
systems
Start with the production DB
Oracle RAC does not support
VMWare in production
SAP recommends that you do
not put the DB in a virtualized
x86 environment
Let it use as much of the
system as it needs when it
needs
Fill up the system with everything
else
Use the Power systems infrastructure
capabilities to maximize the resource
utilization
VMware
ESX 4.0
PowerVM
64
255 GB
4096 GB
10
256
Scalability Factors
Virtual CPUs per VM
Memory per VM
Virtual NICs per VM
C o m p a r is o n o f p e r c o r e c a p a c it y
80
60
40
20
0
M e m o ry (G B )
M e m B a n d w id th
I/ O B a n d w i d t h
L2+L3 C ache
Power 595
64
S u p e rd o m e
16
2 1 .5
10
20
4 .3
1 .3 5
D L370 G 6
18
12
4 .8
2 .4
2 .2 5
Scalability is about systems, not just

the number or speed of the processors
See slide Substantiation for Power Systems Leadership Performance for detail
15
IBM Power Systems
Example: Customer is moving

from old Sun servers running
OLTP applications
20 V490s and 5 V890s
256 cores; half running
Oracle DB
Most
costly
choice
Lowest
HW &
OS Cost
8 HP DL380 G6
1-yr Cost = $2.6M
$204K for HW & OS
$2.4M for DB
3 IBM JS43 blades

1-yr cost = $2.3M
$150K for HW & OS
$2.1M for DB
2 IBM Power 550

1-yr cost = $1.5M
$316K for HW & OS
$1.2M for DB
Lowest
1st Year
Cost
Notes: DB not virtualized on x86 blades beacause VMWare not supported in Production Oracle RAC envirronment
Oracle list prices from the Oracle store at www.oracle.com based on quantity of one
All prices are USD List prices as of November 10, 2009
Prices from resellers may vary. Prices are subject to change without notice.
# of cores for DB estimated based on a combination of performance information including TPC-C, SPECint_rate2006 and
rPerf.
# of cores for non-DB workload based on SPECint_rate2006 with a 20% overhead for virtualization for x86 as reported by
VMWare
IBM utilization rate for virtualized environment assumed to be 80%.
x86 utilization rate for virtualized environment assumed to be 60%
See backup charts for additional notes & benchmark detail
16
ASK ME HOW
Ask Me How
Power Systems can save >$1,000,000 over HP Nehalem
With Power Systems, virtualize everything

VMWare is not supported in production Oracle RAC environment
IBM Power Systems
Competitive migrations to IBM Power

More than 1,750 IBM Migration Factory wins to date
1Q 2Q 2009 momentum
Wins from Sun grew 111% QTQ
Wins from HP grew 47% QTQ
89% of migrations from Sun and HP

(FY2006 through 1H2009)
17
IBM Power Systems
IBM PowerTM Systems Advantage

- Shouldnt you join the list of clients enjoying this value
Our value proposition for clients invested in UNIX
Performance + Modular growth and scalability + Increased Utilization
+ Application Availability + Energy efficiency + Security
Moving from Solaris to AIX was a nonevent.

Some of the 500+ clients who have migrated to
Power Systems from Sun
Alabama Gas Corporation
Brakes India Limited
DRK Kliniken Berlin
National Bank of Canada
National Library of China
Seagate Technology LLC
Volkswagen AG
18
IBM Power Systems
Power Systems supports consolidation better

Requirements
Total Systems Total Cores
DB Licenses
Today
25
256
128
Power 550
(5.0GHz)
16
12
JS43
24
21
BL490c
64
24
33
rx6600
10
80
T5440
96
28
Even if the other systems are free, Power Systems have lower TCO
29
IBM Power Systems
PowerVM delivers TCO

Virtualize everything
Take advantage of performance per and
robust infrastructure
Be comfortable with leadership RAS
Manage all your virtualization together
HW +OS
List
30
3 Yr
HW+OS
Maint
3 Yr SW
Oracle DB Subscriptions
List
& Service
Total
Power 550
342,018
46,924
984,000
649,440
2,022,382
JS43
149,391
33,126
1,722,000
1,136,520
3,041,037
BL490c
185,118
21,736
1,968,000
1,298,880
3,473,734
rx6600
783,725
53,100
2,050,000
1,353,000
4,239,825
T5440
347,209
84,480
2,296,000
1,515,360
4,243,049
IBM Power Systems
Backup slides to Ask me how to lower TCO with Power Systems and
PowerVM
Notes: Oracle list prices from the Oracle store at www.oracle.com based on quantity of one
# of cores for DB estimated based on a combination of performance information including
TPC-C, SPECint_rate2006 and rPerf.
# of cores for non-DB workload based on SPECint_rate2006 IBM utilization rate for
virtualized environment assumed to be 80%.
T5440 utilization rate for virtualized environment assumed to be 60%
31
IBM Power Systems
Benchmark Detail
SPECint_rate2006 results
System
Process
or Chips
Cores
Threads
Peak
Sun Fire V490
78
Sun Fire V890
16
16
154
JS43
16
219
Power 550
16
263
BL490c
16
254
tpmC
All results current as of November 10, 2009

SPEC and SPECint are registered trademarks of the Systems
Performance Evaluation Corporation
Fot complete SPEC results go to www.spec..org
For complete TPC-C results, go to www.tpc.org
Price / tpmC
Data base level
Systems Availability
4.2GHz IBM Power 550 Express (4

chips, 8 cores, 16 threads)
629,159
2.49 USD
Enterprise
04/20/08
HP ProLiant DL370 G6 (2 chips, 8 cores,

16 threads)
631,766
1.08 USD
Standard
03/30/09
32
32
IBM Power Systems
PowerVM delivers TCO

Example with DB costs
HW +OS
List
Oracle DB
List
1st Yr DB
SWMA
Total
Power 550
342,018
984,000
216,480
2,022,382
JS43
149,391
1,722,000
378,840
3,041,037
T5440
347,209
2,296,000
505,120
3,148,329
Example without DB but with Admin & downtime

HW +OS List
Admin Cost
Cost of
Downtime
Total 1-yr
cost
Power 550
316,674
15,863
30,000
362,537
JS43
149,391
23,795
45,000
218,186
T5440
347,209
23,795
120,000
491,004
Cost of SysAdmin calculated at .1FTE/system. FTE =$79,316

Cost of downtime estimated based on 15 minutes of downtime per Power System and 40 minutes of downtime per T5440 with a cost per minute
of downtime = $1,000 (3000 users lost productivity at $50,000 per year per user)
33
33
IBM Power Systems
Note 674851 - Virtualization on Windows
When you use virtualization, you should adhere to the following guidelines:
38
All virtual machines that run in parallel on a host should require no more than 100% of the memory and 80% of the central processing unit capacity
of the host. The 20% overhead is the minimum for the service overhead that the virtualization requires during the optimal configuration. If
this is tuned optimally for the SD benchmark (flat memory model, no protection, and so on) and if you have several parallel benchmarks, 80% of the
performance of a non-virtualized hardware are reached.
For standard configurations that are better suited for universal, practical requirements (for example, several parallel application modules, or
background jobs) than the tuning for an SD benchmark, a scaling of 60% was reached in internal tests. This applies under the
prerequisite that sufficient memory is available, and paging does not occur.
System calls within a virtualized machine result in performance losses. This affects memory management, network communication and disk I/O. A
system configuration that has a high paging rate in the operating system or a low cache quality and therefore a high displacement in the database
buffer will lead to considerably poorer performance in the virtualized environment.
The SAP NetWeaver application server is very suitable for virtualization since the architecture was optimized for a high scalability. The database
access is minimized with caches and the communication is outsourced to dispatcher and gateway. Through this, a virtualized SD dialog application
can be just as fast as a non-virtualized application. In comparison, applications that actually access the database, or communicate or print using the
network, are significantly slower. For release upgrades and Unicode migrations in a virtual environment, runtimes that are up to five times longer
than the runtimes in a non-virtualized environment occurred.
All database manufacturers respond in the same way as SAP when problems occur and reserve the right to transfer the problem to VMware. Since
the database performance is strongly dependent on the disk I/O, network and other areas of system performance, we generally recommend that you
do NOT use mission-critical high-end databases in a virtualized environment. Therefore, check the release and
support information provided by your database manufacturer.
IBM Power Systems
Example: Customer is moving

from old Sun servers running
OLTP applications
20 V490s and 5 V890s
256 cores; half running
Oracle DB
Most
costly
choice
Lowest
HW &
OS Cost
8 HP BL490c G6
1-yr Cost = $2.6M
$185K for HW & OS
$2.4M for DB
3 IBM JS43 blades

1-yr cost = $2.3M
$150K for HW & OS
$2.1M for DB
2 IBM Power 550

1-yr cost = $1.5M
$316K for HW & OS
$1.2M for DB
Lowest
1st Year
Cost
Notes: DB not virtualized on x86 blades beacause VMWare not supported in Production Oracle RAC envirronment
Oracle list prices from the Oracle store at www.oracle.com based on quantity of one
# of cores for DB estimated based on a combination of performance information including TPC-C, SPECint_rate2006 and
rPerf.
# of cores for non-DB workload based on SPECint_rate2006 with a 20% overhead for virtualization for x86 as reported by
VMWare
IBM utilization rate for virtualized environment assumed to be 80%.
x86 utilization rate for virtualized environment assumed to be 60%
See backup charts for additional notes & benchmark detail
39
ASK ME HOW
Ask Me How
Power Systems can save >$1,000,000 over HP Nehalem
With Power Systems, virtualize everything

VMWare is not supported in production Oracle RAC environment

Winning With Power Systems

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Charles Gitomer, Power Systems Competitive Marketing, STG, IBM

Winning with Power Systems

2009 IBM Corporation

IBM Power Systems

Consistent delivery of outstanding business value

UNIX Server Rolling Four Quarter

The momentum continues: POWER systems are

2009 IBM Corporation

IBM Power Systems

The market dynamics

AIX on Power Systems is what UNIX will be

2009 IBM Corporation

IBM Power Systems

Xeon 7500 will extend Nehalem architecture to eight socket systems

Xeon 7500 vs Xeon 7400 per

Floating point throughput

Source: Intel Server Update, May 26, 2009 available at http://download.intel.com/pressroom/pdf/nehalem-ex.pdf

2009 IBM Corporation

IBM Power Systems

If Nehalem is a monster, what does that make POWER6?

2009 IBM Corporation

IBM Power Systems

POWER6 runs virtualized every time, all the time

All Power systems run virtualized all

Run in a virtualized environment &

2009 IBM Corporation

IBM Power Systems

About 15% can be accounted for

degradation comes from Oracle

See chart Exadata V2 comparisons for substantiation

2009 IBM Corporation

IBM Power Systems

1.3 times the per core performance

2009 IBM Corporation

IBM Power Systems

Full Rack Case

3.5GHz Power 550

5.0GHz Power 550

DB with Clustering cost

See chart Exadata V2 comparisons for substantiation

IBM Power Systems

Power Systems with AIX deliver 99.997% uptime

If you run UNIX, a

2009 IBM Corporation

IBM Power Systems

Power Systems are more reliable

2009 IBM Corporation

IBM Power Systems

Power Systems may enable clients to reduce IT SysAdmin and

Source: No More Servers Survey executed by

We have shifted our resources from 70% on maintaining old

IBM Power Systems

Mainframe-class, a term used by Intel to describe processor

Live Application Mobility

Partition Availability priority

OS independent First Failure Data Capture

Redundant System Interconnect

Processor Instruction Retry

Alternate Processor Recovery

Dynamic Processor Deallocation

Dynamic Processor Sparing

The same people who develop mainframes develop Power Systems

2009 IBM Corporation