Marketing Strategy

The best marketed film…..




Ghajini secured the honor of the best marketed film
of 2008.


Vidhu Vinod Chopra's 3 Idiots qualifies for the title

this year.
Unusual marketing ploys…..
each promo of the movie was unveiled in an event
attended by three people associated with the
movie

This the star cast comprising Aamir Khan, Kareena
Kapoor, R Madhavan, Sharman Joshi, Boman Irani
and director Rajkumar Hirani himself.

Press conferences were beamed in seven countries. 
Music Launch


Music launch of the movie was broadcast on
idiotsacademy.com, marked by the absence of
media

Users visiting the site on the day of the launch had
the option of chatting with the stars present there.
Merchandising
Future Group's Pantaloons India has collaborated
with Vinod Chopra Films to launch the 3 Idiots
apparel and accessories collection.

During the shooting of the film, Khan was in the
habit of scribbling. The designers at Pantaloons
were handed over the pages on which Khan
scribbled and the designs were executed on T-
shirts


T shirts are available in 45 Pantaloons stores across

the country.
Jingle being adapted….
Reliance Life Insurance has entered into a tie up
with the movie and is using the thought 'All is well‘

“Aalis Well” one of the mainstays of the theme in
the communication of the theme.

The campaign, spanning television, radio and
outdoor, talks about Reliance Life Insurance's
assurance of taking care of its consumer's financial
worries and enabling them to live life to the
fullest.
Outdoor Campaign
Innovations on hoardings, bus shelters, bus backs,
platform signage's and mobile vans.

The outdoor campaign was executed by creating
cut-outs of the star cast, which have been put up
across Mumbai, Delhi, Kolkata, Hyderabad and 500
towns across India. 
More Innovations….
Stickers reading Capacity: 3 Idiots were pasted on
the back of 10,000 auto rickshaws that moved in
the cities .

Auto rickshaw is the most popular mode for
commuting and works as a wonderful reminder
medium.
They used this sticker in all the cities where
rickshaw was one of the common modes for
commuting.
Other tactics
Activation in multiplexes included messages on the
walls of washrooms, saying 'You are the fourth idiot‘

Chairs shaped like hips placed in the lounge area of
multiplexes caught many eyeballs and users.

Chairs of the same design appear in the film and
have been used in posters of the film, with Khan,
Madhavan and Joshi sitting on them.
Alternative Realty game
During a media conference held in Mumbai on Friday,
disclosed that Khan would be on an adventure trip
throughout the country for two weeks.
Earlier he had went to Varanasi, which is her
mother's ancestral hometown.


Whoever successfully identifies Khan in his disguise

would be get free tickets for the movie and as a
bonus Khan would spend New Year's night with the
lucky winner and his family.


Alternative Realty game
n early December, Zapak, the online gaming portal,
created an alternate reality game on
idiotsacademy.com.
He will travel through India, leaving clues about his
whereabouts and participants of the game got two
weeks to track him down.
Khan visited, disguised as an old man locating the
house where his mother grew up in Varanasi.
 Accompanied by Kareen Kapoor, he visited the weavers of
the famous Chanderi sarees in Chanderi, Madhya Pradesh.
 They shared meals with the weavers, bought saris and
discussed problems of the weavers.
 Khan landed up outside cricketer Saurav Ganguly's house in
Kolkata, again in disguise.
 he visited included a school in Gujarat, where he spoke to
kids on what they want to do in life, before heading to his
final destination, Mahabalipuram in Tamil Nadu
Alternative Reality Game
The idea for Khan's nationwide journey came from
the story of the film, where his friends go in search
of him.
. The difference here was that media and fans were
trying to spot Khan.
This journey was captured by many news and
entertainment channels and became free publicity
for the film.
Facebook, a profile called Pucca Idiot has been
created that has more than one lakh fans

Five Point Someone…..
The Movie Inspired on The Super Hit Novel
“FIVE POINT SOMEONE”…a Huge hit 4 years ago.


Benefitted from the ready made Fan Following the

book had generated.
The Movie Credits Controversy gave free Publicity to
the Movie and grabbed eyeballs.
This allowed the movie to stay in news.



 The END