BUSINESS

COMMUNICATION

Tth
kos
2015

BUSINESS
COMMUNICATION

Business communication is the

special vocabulary, collection of signs
of the attendants of business life.

BUSINESS
COMMUNICATION

Between Man-Man
Man-Machine (calling centre)
Machine-Machine

MAIN AIMS OF
BUSINESS COMMUNICATION

For the leadership and top

management
The aims of the company have to be

introduced for and accepted by the owners,

the employees and the stakeholders.
The keeping, the continuity and the
progress of profitability by the
optimalization of resources.

MAIN AIMS OF
BUSINESS COMMUNICATION

In the aspect of working

Process optimalization
Tuning of working
The transmission and the change of

information between the workers.

MAIN AIMS OF
BUSINESS COMMUNICATION

Positive Corporate-Identity,
Information serving,
Helping the consumer in decisionmaking,
Optimizing the connections between
the company and its partners,
stakeholders.

LEADERSHIP COMMUNICATION

The main role of the top

management to make the decision in
risky situations, mostly based on
intuition.
Two main leadership models
Forcing the will Assertive Style
Collaboration to Norms Inductive Style

ASSERTIVE STYLE

The partner has always something to

say,
Has many ideas, suggestions,
Enjoys discussion, argument,
Doesnt afraid of answering burning
questions,
Often shares his opinion without
bothering about the circumstances.
In most cases takes the leading part
in negotiations.

INDUCTIVE STYLE

The focus is on listening the others

opinion,
To check: did we understand
perfectly?
We have to be able to think with the
partners thinking method.

LEADERSHIP CUES/ROLES
ACCORDING TO MINTZBERG

Public appearance
Boss
Making connections
Information
collecting
Information
spreading

Spokesman role
Entrepreneur role
Prevent
Human resource
manager
Negotiator

LEADERSHIP COMMUNICATION
TECHNIQUES

Indirect speech direct speech

Talking to each other without paying
attention to the other
Misunderstanding
Using feedback with questions

PRIVATE TALKS

To express ideas definitely,

To express emotions,
Try to put yourself into the partners
situation,
Activity in the negotiation,
Try to be a good listener,
Dont make consequences too early.

PRIVATE TALKS

Dont be affirmative if the others

have different opinion.
If the partners have better idea , be
open to accept it.
If there is the possibility to use the
compromising strategy, dont take
the easier way with using the
controlling strategy.

MEETINGS

The aims have to be determined

clearly,
Make agenda,
Motivating atmosphere,
brain-storming,
At the end of the meeting its
important to summarize what
happened during the meeting.
To document with writing a processverbal

THE MOST IMPORTANT CHARACTERISTICS OF

A GOOD NEGOTIATOR

Agile
Flexible
Determinate
Dynamic
Diplomatic
Discrete
Cooperative
Orderly
Attentive

Receptive
Practical
Definite
Careful
Conscious
Efficient
Sympathetic
Hard-working
Tolerant

THANK YOU FOR YOUR

ATTENTION!
QUESTIONS?
REFLECTIONS?