Beruflich Dokumente
Kultur Dokumente
Quantity
1.058
Zara Kids
205
663
Massimo Dutti
519
Bershka
698
Stradivarius
573
Oysho
422
Zara Home
272
Uterqe
72
TOTAL
4.907
Price strategy
Store Atmospherics
Store Atmospherics is another
significant strategy for retailer.
Inside and outside of stores should be
attractive for consumers in order to
do shopping easily.
Zaras competitors
General Evaluton
Zara, which contributes around 80 per cent group sales
concentrates on three winning formula to bake its fresh fashions:
Short Lead Time = More fashionable clothes
Lower quantities = Scarce supply
More styles = More choice, and more chances of hitting it right