THE

PEOPLE
VOLKSWAGEN!

CAR

WHO?

ONE OF THE BIGGEST NAMES IN THE CAR INDUSTRY, VOLKSWAGEN. HAS A COMMAND
OVER THE GLOBAL MARKET AND FIERCE COMPETITOR.
By- Ajeysurya S.

The Brands owned by Volkswagen

The Group comprises twelve brands from seven European
countries: Volkswagen Passenger Cars, Audi, SEAT, KODA,
Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen
Commercial Vehicles, Scania and MAN.

MARKET STRATEGY

Beetle mania.
Wolfsburgs lone wolf.
Petrol Heads strategy.
It is also consolidating
MAN and Scaina two
lorry makers into its
commercial- vehicle
division.

THE GROUP

In 2013, the Group increased the number of

vehicles delivered to customers to 9.731
million, corresponding to a 12.8 percent share
of the world passenger car market.

In Western Europe, almost one

in four new cars is made by the
Volkswagen Group. Group sales
revenue in 2013 totaled 197
billion, while profit after tax
amounted to 9.1 billion.

The Volkswagen Group is also active in other

fields of business, manufacturing large-bore
diesel engines for marine and stationary
applications (turnkey power plants),
turbochargers, turbo machinery (steam and gas
turbines), compressors and chemical reactors. It
also produces vehicle transmissions, special gear
units for wind turbines, slide bearings and
couplings as well as testing systems for the
mobility sector.

In addition, the Volkswagen

Group offers a wide range of
financial services, including
dealer and customer financing,
leasing, banking and insurance
activities, and fleet
management.

CORPORATE GOVERNANCE

Responsible, transparent and value-enhancing.

The trust of our customers and investors is a fundamental
requirement.
This is achieved by prioritizing daily work.

SCOT ANALYSIS

New emission standards

Fluctuating fuel prices
Rising raw material prices
Exchange rates

Global presence
Strong brand portfolio
Synergy
Strong presence in China
Well performing brands

THREATS

STRENGTH

OPPORTUNITY

CONCERNS

Changing customer needs

Increasing fuel prices
Positive attitude towards green vehicles
Growth through acquisitions
Increasing global demand for buses

Weak position in the US passenger car

market
Most cars are not environment friendly

HALF- YERLY FINANCIAL REPORT

ANALYSIS OF HALF- YEARLY

FINANCIAL REPORT

Volkswagen Group reports solid H1 2014 business

growth despite difficult market environment.
First-half sales revenue only slightly up on the prioryear period at EUR 98.8 billion due to currency-related
factors.
Operating profit rises by 0.4 billion to EUR 6.2 billion.
Profit before tax grows by 17.5 percent to EUR 7.8
billion.
Net liquidity in Automotive Division remains high at
EUR 14.0 billion.

FUTURE AND RECENT ACTIVITIES

Volkswagen Group
delivers 6.52 million
vehicles in period to
August

5.6 percent increase from

January to August

Volkswagen
anticipates an
operating return on
sales of between 8.0
percent and 9.0
percent in the
Financial Services
Division.

740,500 vehicles
delivered in August /
+2.7 percent

CONCLUSION
Audi Travolution Enables real-time communication
with traffic infrastructure
Autonomous Driving Vehicles Use laser rangefinders and radar sensors
Connected Drivers Assists driver with wireless
communication to help avoid potential road hazards
Navigation Companion and Online Portal Help
drivers find, save or share their destinations
Picture Navigation Allows users to share pictures
of destinations with GPS coordinates
Sociable Car-Sensible City Transforms GPS
navigation system into a personal co-pilot

THANK YOU FOR YOUR TIME!