Brushless

DC Motor
Vendor - iMotor

Outline

Project Objective

Project Charter

Cost Benefit Analysis

Assumptions

Constraints

Project Scope Statement

Communication Plan

Work Breakdown Structure

Roles and Responsibility Matrix

Outline (continued)

Resource Plan

Risk Management

Quality Plan

Schedule

Gantt Chart

Budget

Change Management Plan

Implementation Checklist

Feedback

Project Objective

The objective of this project is to become a vendor of brushless

DC motors and provide services from installation, maintenance
to tailored solutions to its customers.

Project Charter

The brushless DC motors provide higher power density, torque

density and efficiency than conventional motors. Thus, filling
the need of energy saving motors during heavy load.

Being the vendor of brushless DC motors, the plan is to enter

the market with a focused product which meets the needs of
the target market.

Market research, marketing and supplier agreements shall be

finalized before entering the market.

Business growth shall be incremental and the business

strategies shall be re-adjusted according to the market
feedback.

Cost Benefit Analysis

450
400
350
300
250

Cost
Sale Price
Profit

200
150
100
50
0

50W motor

100W motor

500W motor

Note: All prices are in US Dollars

1 KW motor

Assumptions

Due to severe load shedding in Pakistan, the consumers, businesses and

industries are looking for energy saving yet powerful motors.

These motors could be run by renewable energy sources such as solar,

wind, bio-energy.

Such motors are neither being manufactured nor being widely supplied by
vendors in Pakistan

Venture Capitalists would invest in the company to carry out the project.

Scope shall be agreed by concerned parties at the beginning of the

project. All scope changes would undergo management of change
procedures and could result in changes in time, cost and quality of the
project.

Customer Long Term Value (LTV) would be more than the Cost of Customer
Acquisition (COCA).

Constraints

Import regulations and customs would increase costs.

The transportation and sea freight would take around 3 weeks.

The location of the company headquarters, supply center and

customer care center would have to be optimized between
proximity to the customers, land and infrastructure costs.

The change in attitude in customers to a newer technology

would need more convincing and marketing efforts.

Sales taxes would increase the costs.

Project Scope Statement

The vendor (iMotor) shall become a successful startup company

by providing the 4 kinds of brushless motors (20 each) to its
first customer (Gujrat Fan Company) in Pakistan. iMotor shall
install, provide training and maintain the motors for 2 years.

Communication Plan

The vendor (iMotor) shall

actively communicate with
the manufacturer, venture
capitalists, marketers and its
engineers and techinicians.
Similarly,
a
clear
communication
channel
would be kept open with the
customer (GFC) throughout
the project to address its
concerns and complete the
project according to its
satisfaction.

Manufacture
r

Marketers

iMoto
r

Engineers &
Technicians

Venture
Capitalists

Work Breakdown Structure

Project

Team Building

Setting up a
Supply Chain

Customer
Acquisition &
Relationship

Infrastructure
Development &
Legal Registration

Marketing & Sales

Plan

Setting up
Processes for
Installation,
Maintenance and
Training

Roles and Responsibilities

Matrix

Project

CEO
Setting up a
Supply Chain
Team Building

CEO

R&D
Manager,
Planning
Manager

Customer Acquisition &

Relationship

Sales
Manager

Infrastructure
Development & Legal
Registration

Operational
Manager

Marketing & Sales Plan

Marketing
Manager

Setting up Processes
for Installation,
Maintenance and
Training

Planning
Manager

Resource Plan
Resource Type

Preferences

Source

Capital

Trustable Board of
Directors

Venture Capitalists

Work Force

Motivated and Capable

Local Labor/Talent
Market

Relations

Established Brands

Key Members of the

Industry

Risk Management
Identification of risks
and their causes

Estimated likelihood
and impact of risks

Risk
Identification

Risk Analysis

Monitoring
Review

Risk
Treatment

Continuous
monitoring of risks
and actions to control
them

Actions and
mechanisms to
minimize risks

Quality Plan
Following International Standards

Approved Motors

Authorized
Manufacturers

Customers Relationship Management

Monitor Communication

Training

Post Installation Service

International
Benchmarking

Customer Feedback
Systems

Schedule Gantt Chart

20
15

Day
1

6
2

Team
Jan 1, 2015 - Jan
Buildi
31, 2015
ng
Setting Up
a Supply
Chain
Customer
Acquisiti
on
Infrastructure
Development &
Legal Registration
Marketing &
Sales
Installation, Maintenance
& Training
Closing Exception
Items
Continual
Feedback
On-going
Support

12
3

18
4

24
5

30
6

36
7

42
8

48
9

55
0

61
1

67
2

20
16

Feb 1, 2015 - Apr

30, 2015
Apr 1, 2015 - Apr
30, 2015
May 1, 2015 - May
30, 2015

Jun 1, 2015 - Aug

31, 2015
Sep 1, 2015 - Sep
30, 2015

Apr 1, 2015 - Dec

31, 2015

Mar 1,
2015 Dec 31,
201616,
May
2015 - Dec
31, 2016

Budget
1%
1%
6% 30%
4% 5%
7%
20%
12%
2%
4%
3%

5%

Salaries and Wages

Taxes
Rent & Maintenance
Office Supplies
Equipment Purchases
Accounting Fees
Miscellanceous

Marketing/Advertising
Insurance
Utilities
Motor Inventory
Shipping
Legal Fees

Change Management Plan

Key
Stakeholders
Board
Review

Accept
Chang
e

Yes

Project Manager No
Change
Screeni
ng

Implement
Change

Change Originator
Change
Proposal

File

Implementation Checklist
Kick Off

Team Building
Setting Up the Supply Chain

Customer Acquisition
Deployme Infrastructure Development & Legal
nt
Registration
Ongoing
Support

Marketing & Sales

Installation, Maintenance & Training

Feedback

Continuous customer feedback would be incorporated from the

beginning (Minimum Viable Product) by providing the product in
small batches while improving in each iteration.
Design

Implemen
t

Continuous
Improveme
nt

Deliver

Feedback

Q&A

Thank

You!