Beruflich Dokumente
Kultur Dokumente
Information Systems,
Raymond McLeod
Jr. and George P.
10/e
Schell
Chapter 8
Information in Action
Learning Objectives
System Overview
Distribution
Major Subsystems of
Distribution System
Systems
Systems
10
11
12
Major Subsystems of
Distribution System (Contd)
Systems
13
14
Organizational Information
Systems
Organizational
information systems
are developed to meet the needs for
information relating to those particular
parts of the organization.
Marketing information system
(MKIS) provides information that relates
to the firms marketing activities.
Consists of a combination of input and
output subsystems connected by a database.
2007 by Prentice Hall
15
16
Marketing Information
System
17
18
Other Organizational
Information System
Human
19
20
21
22
23
24
25
Customer Relationship
Management
Customer
relationship management
(CRM) is the management of the relationships
between the firm and its customers so that
both the firm and its customers receive
maximum value from the relationship.
CRM system accumulates customer data over
a long term5 years, 10 years, or more-and
uses that data to produce information for
users.
Uses a data warehouse.
2007 by Prentice Hall
26
Data Warehousing
Data
Data
27
28
sources.
Transformation process cleans the data, puts it
into standardized format, and prepares summaries.
Data stored in both detail and summary form.
Loading
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30
Fact
31
32
33
34
35
36
37
38
Information Delivery
Drill
39
40
41
OLAP
42
43
44
45
Data Mining
Data
Knowledge
46