Introduction

Starwood Hotels and Resorts

Worldwide, Inc. is an
American hotel and leisure
company headquartered in
Stamford, Connecticut.
One of the world's largest
hotel companies, it owns,
operates, franchises and
manages hotels, resorts,
spas, residences, and
vacation ownership
properties under its nine
owned brands.
As of 1December2012,
Starwood Hotels and Resorts
Worldwide, Inc. owned,
managed, or franchised
1,162 properties employing
over 171,000 people, of
whom approximately 26%

Former Starwood
Logo

CEO- Frits Van

Paasschen
Founder- Barry
Sternlicht

History
Starwood Hotels and Resorts was originally formed by the real estate
investment firm Starwood Capital to take advantage of a tax break; at the
time the company was known as Starwood Lodging. Initially, Starwood
Lodging owned a number of hotels throughout North America, all under
different brand names. The Westin Hotel Company was purchased in 1994
from Aoki Corporation of Japan. Starwood acquired the Sheraton, Four Points
by Sheraton, and The Luxury Collection brands from ITT Sheraton in 1998.
In 1999, Starwood launched their "W" Hotels brand. In September 2005,
Starwood announced the launch of Aloft, a new hotel brand based on W. Aloft
Hotels catered toward business travelers. In 2005, Starwood purchased the
Le Mridien brand
In 2004, Starwood's founder and CEO Barry Sternlicht stepped down as CEO
to focus his attention on his other firm, Starwood Capital. He remained on the
Board of Directors until 2005. He was succeeded as CEO by Steven J. Heyer,
and Starwood began selling a number of its company-owned hotels, instead
focusing on becoming a management company and franchiser for its current
and future hotel brands. In April 2007, Steven J. Heyer left the company on
the request of the Board of Directors because of an issue with Heyer's
management style and after allegations of personal misconduct. Chairman of

Brands of the group

Westin
Sheraton
Four Points by Sheraton
The Luxury Collection
W Hotels
St. Regis
Le Mridien
Aloft, a vision of W
hotels
Element by Westin

 The Westin Hotels and Resorts brand is Starwood's largest upscale

hotels and resorts brand. It was bought by Starwood in 1994 and is
also the oldest brand within Starwood, dating back to 1930.
Westin markets certain amenities available in its properties to the
public under the brand name Heavenly. In 2005, Westin became the
first hotel company to gain a national retail store presence when
Nordstrom started carrying the Heavenly Bed line in more than 60
stores.
Westin refreshed its partnership with United Airlines in 2008. United
offers pillows and blankets from their Heavenly Bed line on select
United premium service routes between New York City and
California, as well as Westin decorations and scents in some Red
Carpet Club lounges.
Especially in the last decade, Westin has focused on expanding
globally. Since 2005, the number of hotels has grown from 120
locations in 24 countries to over 192 locations in 37 countries as of
2013.

 Sheraton is Starwood's 'flagship' brand,

providing luxury hotel and resort
accommodation. It began operating in
1937 and was sold to Starwood in 1998
by ITT. Also under the Sheraton brand
are 7 Vacation Ownership properties.
Under Starwood's
leadership, Sheraton The origins of the brand date back to
has begun renovating
1937 when Ernest Henderson and
many existing hotels
Robert Moore acquired the Stonehaven
and expanding the
Hotel in Springfield, Massachusetts.
brand's footprint.
The chain got its name from another
early hotel that the pair had acquired,
which had a lighted sign on the roof
saying "Sheraton Hotel" which was
large and heavy and therefore too
expensive to change. Instead, they
decided to call all their hotels by that
name.

 Four Points by Sheraton is a Starwood Hotels & Resorts hotel

brand, targeted towards business travelers and small
conventions. The Four Points is Starwood's 3rd largest brand and
is found in over 24 different countries with around 149
properties worldwide.
In April 1995, Sheraton Hotels and Resorts introduced a new,
mid-scale hotel brand Four Points by Sheraton Hotels, to replace
the designation of certain hotels as Sheraton Inns. In 1998,
Starwood Hotels & Resorts Worldwide, Inc. acquired ITT
Sheraton, outbidding Hilton. In 2000, Starwood re-launched Four
Points by Sheraton, now targeted as an upscale four star hotel
chain for business and leisure travelers.
Four Points hotels also have a "Best Brews Program" and a chief
beer officer, Scott Kerkmans, who selects Craft beer to serve in
their hotels.

 The Luxury Collection brand began when ITT Sheraton purchased a controlling
interest in CIGA (Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels
Company), an Italian hotel chain, in 1994. Those hotels, as well as a number of
top-tier Sheraton Hotels, were then marketed as ITT Sheraton Luxury Hotels.
After Starwood bought Sheraton, they established a separate brand identity for
The Luxury Collection and expanded it.
Confusingly, a few hotels in The Luxury Collection which were originally part of
the ITT Sheraton Luxury group kept their Sheraton name when the Luxury
division was spun off as a completely separate brand under Starwood. There
are five such hotels remaining today, operating with the name Sheraton, but
not technically part of Sheraton. Those hotels are Sheraton Addis (Addis Ababa,
Ethiopia), Sheraton Grande Sukhumvit (Bangkok, Thailand), Sheraton Sofia
Hotel Balkan (Sofia, Bulgaria), Sheraton Algarve Hotel (Albufeira, Portugal) and
Sheraton Kuwait Hotel & Towers (Kuwait City, Kuwait).
A part of the Collection, the Royal Penthouse Suite, at Hotel President Wilson in
Geneva, billed at US$65,000 per night, is listed at number 1 on World's 15 most
expensive hotel suites complied by CNN Go in 2012.

 W Hotels is Starwood's luxury boutique hotel brand, generally

marketed towards a younger crowd. It was launched in 1998 with
the W New York, a conversion of the old Doral Inn hotel at 541
Lexington Avenue in Manhattan and the brand has since
expanded with over fifty hotels and resorts around the world.
Though the hotels vary from newly built flagship properties to
more modest conversions of previous hotels, they have a
common theme of spare, minimalist modern decor and hip,
informal names for categories of rooms and public areas. For
example the lobbies of all the hotels are known as the "Living
Room." W Hotels attempt to include the letter W wherever
possible - the swimming pool is known as "Wet", the concierge is
known as "Whatever Whenever", the laundry bag is known as
"Wash" and so on.
W's most notable properties under-development includes the 62
storey W MUMBAI also known as Namaste Tower.

 St. Regis is Starwood's main luxury brand, launched in

1999. It is named for The St. Regis Hotel in New York,
which was built in 1904 in Manhattan at 5th Avenue and
55th Street by John Jacob Astor IV, who also founded the
Astoria Hotel (which later became the Waldorf-Astoria
Hotel) and who died in 1912 on the RMS Titanic. In the
1930s, head bartender Fernand Petiot, introduced the
Bloody Mary cocktail. The St. Regis was a Sheraton from
1966 on, and following a lavish restoration from 19851991 was part of the ITT Sheraton Luxury division before
it became the cornerstone of Starwood's new brand. All
St. Regis properties except The Lanesborough in London
use The St. Regis name.

 Le Mridien was founded by Air France in 1972 and was sold to

Starwood in 2005, by which point it was based in the UK. It has
130 properties worldwide and its first property was Le Mridien
Etoile in France
On November 24, 2005, the Le Mridien brand and
management fee business was acquired by Starwood Hotels &
Resorts. The leased and owned real estate assets were acquired
in a separate deal by a joint venture formed by Lehman
Brothers and Starwood Capital.
In 2011, Le Mridien opened up its 100th hotel in Coimbatore,
India.
In mid-2012, during the search conducted by Maradu
Municipality, the food safety officials seized damaged food from
star hotels including Le Mridien Kochi.

 Aloft is a mid-scale, urban-style business / boutique hotel brand. The brand was
launched in 2005, in a relationship with W similar to Four Points by Sheraton and
its 'brand parent', Sheraton. It has been criticized for being too slick and
formulaic
he brand is most notable for its modern architecture design style, with unique
technical aspects and an atmosphere that encourages socialization. Another
characteristic of Aloft hotels is the naming of basic hotel amenities. For
example, in each hotel, the swimming pool is referred to as "splash". The staff of
Aloft Hotels use the same lingo, and may greet guests by saying Aloha!
The early success of these modern hotel creations influenced other hotel chains.
The InterContinental Hotels Group and Hyatt created similar concepts, Hotel
Indigo and Hyatt Place, respectively, around the same time that Aloft Hotels
were being developed. Hotel Indigo was actually the first of these boutique hotel
brands, with its first hotel opening in Atlanta in 2004.
To generate interest in the brand before its 2008 opening, Starwood launched a
virtual tour of the hotels using Second Life, whose site allows visitors to move
through a typical Aloft Hotel and explore its aspects in detail. Starwood
monitored statistics from the site, gauged public reception based upon visitors'
opinions, and incorporated this information into the design of future Aloft Hotels.

 Announced in 2006, this is Starwood's first brand of hotels

intended to be environmentally friendly. The designs
include energy and water efficient features. The first
Element hotel opened in Lexington, Massachusetts in July
2008. As of April 2010, there are seven Element hotels in
operation in Denver (Park Meadows), Las Vegas
(Summerlin), Houston (Vintage Park), Dallas (DFW Airport),
Ewing NJ, Lexington, and Arundel Mills (BWI Airport). Two
Element hotels are scheduled to open within the next year,
in New York City and Omaha, Nebraska. Element hotels are
built eco-friendly from the ground up, from the floors made
of recycled materials to energy-efficient lighting and
plumbing fixtures. In 2013 the first Canadian location will
open in Vaughan.

Starwood Careers- Management Training

Themanagement training program
exposes graduates to the places,
people and practices that will help
set the foundation for success
throughout their careers. This oneyear training program combines
practical experience with
professional development, mentoring
and a rotation through operations
and support departments.

Promises
At Starwood we call our shared values promises. These
promises guide our everyday actions and ensure a common
understanding of what we can expect from one another.
Starwoods values are:
Go the Extra Stepby taking actions that build lasting connections
and loyalty
Play as a Teamby working globally and across all teams in the
company
Do the Right Thingby using good judgment, respecting our
communities, associates, owners, partners and the environment

Were committed to creating a company that is a great

place to work and provides wonderful guest experiences,
great returns to stakeholders and is:
Growing
Strong
Stable

Starwood Properties in

India
THE WESTIN PUNE KOREGAON PARK

FOUR POINTS BY SHERATON

VISAKHAPATNAM
ALOFT AHMEDABAD SG ROAD
FOUR POINTS BY SHERATON
AHMEDABAD
THE WESTIN GURGAON, NEW DELHI
THE WESTIN SOHNA RESORT & SPA
ALOFT BENGALURU WHITEFIELD
ITC GARDENIA, A LUXURY
COLLECTION HOTEL, BENGALURU
ITC WINDSOR, A LUXURY COLLECTION
HOTEL, BENGALURU
LE MRIDIEN BANGALORE
SHERATON BANGALORE HOTEL AT
BRIGADE GATEWAY
LE MRIDIEN KOCHI
FOUR POINTS BY SHERATON NAVI
MUMBAI, VASHI
ITC GRAND CENTRAL, A LUXURY
COLLECTION HOTEL, MUMBAI
ITC MARATHA, A LUXURY COLLECTION
HOTEL, MUMBAI
THE WESTIN MUMBAI GARDEN CITY
FOUR POINTS BY SHERATON HOTEL &
SERVICED APARTMENTS, PUNE

FOUR POINTS BY SHERATON NEW DELHI,

AIRPORT HIGHWAY
ITC MAURYA, A LUXURY COLLECTION
HOTEL, NEW DELHI
LE MRIDIEN NEW DELHI
SHERATON NEW DELHI HOTEL
ALOFT CHANDIGARH ZIRAKPUR
FOUR POINTS BY SHERATON JAIPUR,
CITY SQUARE
ITC RAJPUTANA, A LUXURY COLLECTION
HOTEL, JAIPUR
LE MRIDIEN JAIPUR
ALOFT CHENNAI OMR IT EXPRESSWAY
ITC GRAND CHOLA, A LUXURY
COLLECTION HOTEL, CHENNAI
LE ROYAL MRIDIEN CHENNAI
SHERATON PARK HOTEL & TOWERS,
CHENNAI
THE WESTIN CHENNAI VELACHERY
ALOFT COIMBATORE SINGANALLUR
LE MRIDIEN COIMBATORE
ITC KAKATIYA, A LUXURY COLLECTION
HOTEL, HYDERABAD
THE WESTIN HYDERABAD MINDSPACE
ITC MUGHAL, A LUXURY COLLECTION

New and Coming

Soon

FOUR POINTS BY SHERATON TIRUPATI- OPENING MARCH 1, 2016

ALOFT GOA CALANGUTE- OPENING SEPTEMBER 1, 2016
W RETREAT & SPA GOA- OPENING NOVEMBER 1, 2015
LE MRIDIEN AHMEDABAD- OPENING JULY 1, 2015
FOUR POINTS BY SHERATON DAHEJ- OPENING MARCH 1, 2016
FOUR POINTS BY SHERATON VADODARA- OPENING JUNE 1, 2015
FOUR POINTS BY SHERATON GURGAON, FARIDABAD ROAD- OPENING MARCH 1, 2015
ITC GRAND BHARAT, A LUXURY COLLECTION RESORT, GURGAON, NEW DELHI CAPITAL REGIONOPENING OCTOBER 1, 2014
W DELHI NCR - GURGAON WTC- OPENING MAY 15, 2018
ALOFT BENGALURU CESSNA BUSINESS PARK- OPENED MAY 9, 2014
FOUR POINTS BY SHERATON BENGALURU, INTERNATIONAL AIRPORT- OPENING JANUARY 1, 2017
FOUR POINTS BY SHERATON BENGALURU, WHITEFIELD- OPENED JULY 18, 2014
SHERATON BENGALURU WHITEFIELD HOTEL & CONVENTION CENTER- OPENING OCTOBER 1, 2015
THE WESTIN BEKAL RESORT & SPA- OPENING MARCH 1, 2015
LE MRIDIEN MAHABALESHWAR RESORT & SPA- OPENING DECEMBER 15, 2014
W MUMBAI- OPENING OCTOBER 1, 2017
ALOFT NEW DELHI AEROCITY- OPENING MARCH 1, 2015
SHERATON JALANDHAR RESORT & SPA- OPENING OCTOBER 1, 2017
FOUR POINTS BY SHERATON HYDERABAD- OPENING APRIL 1, 2017
FOUR POINTS BY SHERATON AGRA- OPENING APRIL 1, 2015
SHERATON GREATER NOIDA HOTEL- OPENING JUNE 1, 2015
LE MRIDIEN DELHI NCR, NOIDA- OPENING SEPTEMBER 1, 2016
FOUR POINTS BY SHERATON DEHRADUN- OPENED APRIL 17, 2014
THE WESTIN KOLKATA RAJARHAT- OPENING OCTOBER 1, 2015

Heres a cute cat for being

late