Current Marketing

Challenges

Assoc. Prof. Dr. Leow Chee Seng

Dean, Graduate School, IIC University of Technology, Cambodia

Director, Centre of Executive Education, UNIRAZAK
Honorary Professor, Nguyen Tat Thanh University, Vietnam
Honorary Professor, Sandikta College of Administrative Science, Indonesia
Adjunct Professor, HELP University, Malaysia
Senior Lecturer, Putra Business School
Panel of Supervisors, Asian E-University (AeU), Malaysia
Editorial Board for Journal SRM-IMT Journal of Business and Management Research
Editorial Board Member of International Journal of Social Education and Innovation
(IJSEI), Romania
Editorial Board Member of International Journal of Humanities & Social Science
Studies (IJHSSS), India
Editorial board Member for Journal of Womens Entrepreneurship and Education
(JWE)
Editorial Board Member of Journal of Management of Roraima (EISSN: 22378057), Romania
Editorial board for Journal Body Language
Member of Scientific Committee for International Peer Review, Faculty of Business
Economics and Entrepreneurship, Belgrade, Serbia.
Peer Reviewer for Global Journal of Management And Business Research
Member of Reviewer, Academic of Management Journal, USA
Member of Reviewer, Academic of Management Review, USA
Member of Reviewer, Academic of Management Learning & Education, USA
Member of Reviewer, Academic of Management Discovery, USA
Member of Reviewer, Global Impact Factor (GIF), Australia
Hon. Treasurer of Institute of Marketing Malaysia
Council Member, FOMCA, Malaysia

Dynamic Business
Environment
CRISIS

A time of
Danger

A time of
opportunity

Currency
Response

Information
State-driven economy
Investment

SUSTAINABILITY
(Philip Kotlet, 2012)

Scarcity of Resources

Prioritizing Expenditures

Keeping Abreast of Competitors'

Actions

Know your enemy and know

yourself and you can fight a
hundred battles without disaster.

Dealing with Competitive

Disadvantages

Marketing Message that

Emphasizes Your own Company
Strength

Getting the Message Out

Change of Consumer
Behaviour

Change of Marketing Strategies

How to Overcome it?

10

Overcoming Marketing
Challenges
1. You will have to focus more.
2. You will have to know about tribes
3. You will have to price more for
values
4. You will have to master service
5. You will have to sell emotion,
experience and authenticity.
6. You will have to master customer
relationship building

Overcoming Marketing
Challenges
7. You will have to co-create with your
customers
8. You will have to master the social media,
blogs, podcasts and YouTube
9. You will have to develop in early warning
system and scenario planning
10.You will have to measure results better and
how accountability.
11.You will have to balance the reward to your
stakeholders.

Within five years. If you are in the same

business you are in now, you are going
to be out of business.

Assoc. Prof. Dr. Leow Chee Seng

+6016 977 4993
FB: drleowcs32@gmail.com
drleowcs@iic.edu.kh
drleowcs@unirazak.edu.my