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journalism
Aka Facebook is more than Farmville and stalking
Who is using what?
Facebook
200 million users; 100 million logging in daily
54% of users are women
46% are ages 18-34; 20% are 13-17
39% make less than $60,000 annually
Easy to share multimedia content without a
“mask”
Integrates with other social media
Who is using what?
MySpace.com
Around 58 million users
57% of users are women
46% are ages 18-34; 26% are 13-17
49% make less than $60,000 annually
Retains people on site longer than other social
media
Is especially popular for music
Who is using what?
Twitter
Around 30 million users
54% of users are women
43% are ages 18-34; 29% are 13-17
49% make less than $60,000 annually
Works well with mobile services (smart phone,
SMS)
4.6 billion tweets and counting
Why should journalists
care about social networks?
W h a t is b ra n d in g ?
A n d h o w it ca n w o rk fo r yo u
Own your online
profile
Don’t let bad decisions
Be authentic
Don’t pretend to be something you’re not online.
You’re a broke college student, not James
Bond.
Authentic doesn’t mean you want to overshare
For the love of God,
do not Auto-Tweet.
Tips to successful branding
Be transparent
Be authentic
Be collaborative
Contribute more to the community than plugs for
your own stuff
Follow the 80/20 rule
Answer questions as well as ask them
Talk back
E th ics m o m e n t
T h e Je ff C ity h o sta g e
crisis th a t w a sn ’ t
#jcmohostage
Police swarmed an office building near the Capitol
on Nov. 10 after an employee reported that a
voice from an elevator speaker warned of a
hostage situation on the fifth floor. More than
two dozen unauthorized calls were placed into
the elevators, three of which falsely warned of
a hostage situation.
Word spread like wildfire on Twitter. Lt. Gov. Peter
Kinder reported seeing a swat team in the area
because of a hostage situation, which helped
cement the false idea.
Other false rumors soon popped up, including a
false report of shots fired.
#jcmohostage
Missourian reporters started tweeting from the
scene