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BACKGROUND OF

COMPANY

ANEESA
COLLECTION

ORGANISATION CHART
CEO
SITI NADIAH BT
MOHD ALI

COO
NAJMI MUNIRAH
BT MOHD
TARMIDZI

CFO
KHAIRUN
NAFIFAH BT
MASKURI

CMO
HANAN BT
ABDUL
RAHMAN

CTO
NOOR
HAZIAH BT
ZAINUDIN

LOGO OF COMPANY

TAGLINE

WE CARE
YOUR AURAH

VISION
- Being a weel-known muslimah clothing
and

be

role

model

to

other

company
company

MISION

BEST FOR CUSTOMERS


TO ENSURE THE QUALITY OF THE
FABRIC AND THE DESIGNS ARE ALWAYS
COMPELLING CUSTOMER
INSPIRE WOMEN ESPECIALLY MUSLIM TO
BE STYLISH AND ELEGANT

THE OBJECTIVES
TO

ATTRACK MUSLIMAH OUTHERE


WITHOUT ACCORDING THEIR AGES TO
FOLLOW THE SYARIAT
HEEDING THE CALL OF ISLAM 90%
SOURCE OF INCOME IS THROUGH
BUSINESS
PRODUCING MUSLIMAH T-SHIRT IN THE
LATEST TREND

GENERAL PRODUCT
DESCRIPTION
RM 35

COTTON FABRIC
CARDEC FABRIC

SWOT ANALYSIS
Strength

Aneesa Collection offers a comfortable and lightweight fabrics to


use.
our muslimah tshirt can be directly applied for the prayer and it is
not rare,
Fabrics that we used are cotton and cardec fabrics which is are
easily rubbed.
Neat stitching, as well as the latest design and limited.

Weakness

No online business experience.


No existing customer for new foothold in the online business
world.
The risk of transmission from supplier rather slow

Opportunity
Similar products on the market are not as reliable or
are more expensive
Loyal customers
The customers prefer to use online shopping
services for time-saving and easy.
Could extend to overseas.
Threat
Service online easily studied by competitors like the
price offered.
Competitors offering lower prices.
Competitors offer more attractive and latest design.

BUSINESS
STRATEGY
Deliver to
our
customer

Inputs

Order
Muslimah Tshirts

Processe
s

Outputs

OPERATION

Satisfied
customer

Cost Of Good Sold (COGS)

Competitive
Advantage
Lower
Cost

Differentat
ion

Competitive
Edge

Broa
d
Targe
t
Aneesa

Narro
w
Target

Collection

Porters Generic
Strategies

SEGMENTATION
Our team have divided a market into homogeneous segments based
on certain criteria which is :
1) Age (focus on children, teens, and adults)
- specially designed for children looking presentable elegant and
impressive
- usually teens looking for delicate fabrics as it is comfortable and can be
worn at anytime
- adults need casual and simple designs for outdoor activities and leisure

TARGET / MARKET
1)

Mass targeting
Lazada, the Malaysian online shopping mall that offers various
product included fashion
customer can see our product and they can order any time at our
company Aneesa Collection

POSITIONING

An effort to influence consumer perception of a


brand or product relative to the perception of
competing brands/products
Aneesa Muslimah Tshirts conscious about
muslimah aurah, this can be seen in our tagline
we care your aurah
this mean when the consumers think in terms
of comfortable clothes,this positioning will
attract consumers to buy Aneesas Muslimah
Tshirts and creates brand loyalty among them

MARKETING TACTICS
PRODUCT
a) Quality of product
> Aneesa Muslimah Tshirts consists of 100%
cotton material, TC26 180g and Cardec which is
comfortable to wear
> Casual and simple designs for outdoor
activities and leisure.
1)

b)Branding
Aneesa is our brand with our tagline we care
your aurah
Aneesa is easy to pronounce, recognise, and
remember
with a good quality of product and take care
about customers needed, its enough to customer
used our product

c)Labelling
Aneesa in Islam refers to women
with our tagline we care your aurah ,
muslimah can choose a suitable clothes to wear

>

PLACE / MARKETING DISTRIBUTION

We are doing online business, from that we can


supply our products to any customer, at any
where in our country

PROMOTION
How to inform our products to customer?
How and where they can get it?
Internet access such as facebook,
instagram, whatsapp and blog
we will update our latest product, so
customer will know about our product
through our page, customer only have
to pm us or whatsapp.

PRICE
How we determine our price?
quality of our product that is
comfortable and suitable to all ages will
make customer choose our product even
if they have to pay higher prices
Aneesa Muslimah Tshirts consists of
100% cotton material, TC26 180g and
Cardec which is comfortable to wear for
outdoor activities and leisure.

FINANCIAL ASPECT
How much capital is needed?
RM 10 000
- include cost of implement project such as bills of
telephone, electricity, and Wi-Fi, cost material order.

How and where to get the money?


- We agreed to use our own capital from partner.
- Each partner invest about RM 1000.
- We also decide to make loan with MARA
(RM 10 000)