COCA COLA

PRESENTATION ON

Group Mates
Muhammad Asim
MBTFA11-058
Shoaib Qadeer
MBT-FA11-134
Rana Waqas
MBT-FA11-132

Road Map
Introduction
History

Product Portfolio
Mission & Vision
PIC 1
PIC 2
Innovation-Risk Matrix
Organizational Hierarchy

HISTORY OF COCA COLA

BIRTH OF A REFRESHING IDEA:
Atlanta, Georgia, May 8, 1886. Dr. Jhon

Stith Pemberton and the delicious

and refreshing drinks.
Frank M. Robbinson the Trademark
COCA COLA
Sales: 9 drinks per day

THE COCA COLA COMPANY

Name

The Coca Cola Company

Industries served Beverages

Geographic areas
served

Worldwide

Headquarters

Atlanta, Georgia, U.S.

Current CEO

Muhtar Kent

Revenue

$ 48.01 billion (2012)

Profit

$ 9.01 billion (2012)

Employees

150,900

The Candler Era

1891-Atlanta Entrepreneur Asa G.Candler, the sole proprietor

of COCA COLA
1892 - Georgia Corporation named The Coca-Cola

Company.
1895 Coca-Cola is now drunk in every state and territory

of United States.
1899 Benjamin F. Thomas & Joseph B. White-headed of

Chattanooga, Tennessee the exclusive right to bottle & sell

Coca-Cola practically the entire United States.
1919 - A group of investors headed by Earnest Woodruff &

W.C. Bradley purchased The Coca-Cola Company for 25 million

dollars. More than 5 billion bottles were consumed by military
service personnel during the war.
1923 Robert Win sip Woodruff, Earnest Woodruffs son, was

elected the president of the company.\

As a world emerged from a time of conflict, Coca-Cola

Our Mission

To inspire moments of
optimism and happiness...
To create value and make
a difference.
To refresh the world...

VISION
People: Be a great place to work where people are

inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality
beverage brands that anticipate and satisfy people's
desires and needs.
Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference
by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving
organization.

HIERARCHY
ceo

directors
administra
tion

audit

cfo

cio

latin
america

pasific
group

eurasia &
africa
group

europeon
union
group

sales &
marketing

human
resources

legal

global
comunity
connection

north
america
group

research &
innovation

business
service

social
responsibili
ty

macdonald
s divison

science

control

innovation
&
techology

customer
&
commercia
l
communic
ation

bsuiness &
tecnology
service

family
officers

public
affairs
customers
and sales
bottling &
investment

streatagic
planning
supply
chain

BRAND PORTFOLIO
SOFT DRINKS:

JUICES:

Water:

Competitors

PEPSI

SHEZAN

AMRAT COLA

NESTLE
GOURMET
Coca

colas main competitor is Pepsi. It Is second to

sales.

PIC Number 1 (Deodorant

Spray)
Background:
CCBPL produces beverages products and deals in cold drinks,
juices and water products in Pakistan under the brand names of
Coke, sprite, Kinley

Focus:
Market:
This product is for youngsters and fashionists.
Technology:
CCBPL will have to buy and add some new for the company
ingrediants like
Aluminum Zirconium Tetrachlorohydrex Gly

Stearyl Alcohol
Talc

Goals & Objectives:

Objective:
To be the well renowned deodorant producer in Pakistan.
Goals:

We want to gain 40% market share in Pakistan within first

5 year of our production.

Guidelines:
Alcoholic ingrediant should be used in appropriate amount
Harmfull things should b avoided carefully.

PIC Number 2 (Tooth-paste)

Background:
CCBPL produces beverages products and deals in cold drinks,
juices and water products in Pakistan under the brand names of
Coke, sprite, Kinley

Focus:
Market:
Families, Households, workers
Technology:
CCBPL will have to install a new plant for this product
and will have to get supplies of new ingrediants like
Fluorides and Flavorants.

Goals & Objectives:

Objective:
To be the well renowned deodorant producer in Pakistan.

Goals:
We want to gain 40% market share in Pakistan within first 3 year
of our production.

Guidelines:
Best Quality Product
Prices should be competitive

Thank You