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The EU Countries mHealth

App Market Ranking 2015
Which countries are best for doing mHealth
business

research2guidance 29.05.2015 mHealth App Developer Economics 2015

THE EU COUNTRIES MHEALTH APP MARKET

RANKING STUDY IS BASED ON THE RESULTS
OF TWO RESEARCH PROGRAMS
1

MHEALTH APP PUBLISHERS

MARKET ASSESSMENT

EU MHEALTH APP MARKET

READINESS ASSESSMENT

Europe
44 #
% 1,429
North America
31 #
% 2,706

eHealth adoption
APAC
22 #
% 1,508

Africa
1% # 36
South America
3% # 210

Level of
digitization
Market potential
Ease of starting
business
Regulations

Share of survey respondents , # number of published

mHealth apps

Insights and opinions from over

4,400 mHealth practitioners

Fact-based assessment along 5

mHealth app market readiness
dimensions

Source: research2guidance - EU countries mHealth app market ranking 2015

RESULTS: 5 COUNTRIES OFFER THE BEST

MARKET CONDITIONS FOR STARTING AN
MHEALTH BUSINESS IN THE EU

Low rank

Market
readiness
rank
Medium rank
High rank

Comparison of countrys rank in market readiness score and

developer index
1
4

11

12
14

10

18

Scale
up

20

Dont
bother
Low rank

Cherry
pick
22

Startin
g points

16
19

13
15

17

21

Medium
rank

High rank

Developers rank

Developers rank country rank by developers

Market readiness rank rank of country based on eHealth adoption, level of digitalization
among population, market potential, ease of starting business, mHealth regulations
3
Source: research2guidance mHealth App Developer Economics study 2015

MARKET
READINESS INDEX
Fact-based assessment along 5
mHealth app market readiness
dimensions

The report is extremely

valuable for anyone thinking
about starting an mHealth
company, as well as for
government organizations in
European countries that
want to benefit from a
flourishing mHealth
ecosystem through creating
highly qualified jobs,
reducing national healthcare
costs and ensuring high
levels of quality of care.
Ralf-Gordon Jahns, Managing
Director research2guidance

DENMARK OFFERS THE BEST MARKET

PREREQUISITES NEEDED FOR
MHEALTH BUSINESS

Country ranking by mHealth market readiness score (Top

10)
0.75

Denmar
k
Sweden

0.66

Finland

0.66

Spain

0.65

Netherlan
ds
UK

0.65
0.63
0.54

Belgium
Italy
France
Portugal

0.48
0.47
0.46

Market readiness score average of the scores in 5 categories. Values are between
0 and 1, 1 represents country which has the highest value in all criteria (e.g. for
level of digitalization category criteria are smartphone penetration, mobile internet
users,
of used apps, )
Source:number
research2guidance

DEVELOPERS
INDEX
Insights and opinions
from over 4,400 mHealth
practitioners

The key for success of

mHealth is consumer
willingness and demand and
disruption of existing
business models. I.e. you
need broadband internet,
high penetration of mobile
devices, and well developed
and educated society and
social environment.
mHealth app practitioner

THE UK IS THE LEADING COUNTRY FOR

MHEALTH BUSINESS ACCORDING TO 55% OF
MHEALTH PRACTITIONERS

Country preference by mHealth app publishers and decision

makers

55%

UK
German
y
Sweden

41%
23%

Netherlan
ds
Denmark

23%
18%
16%

France

15%

Finland
11%

Spain
Ireland

6%

Austria

6%

Share of participants ranking top 3 countries with most favorable market conditions for mHe
Source: research2guidance mHealth App Developer Economics study 2015, n= 3511 7

GREECE IS THE LEAST ATTRACTIVE COUNTRY

FOR MHEALTH BUSINESS ACCORDING TO
32% OF MHEALTH PRACTITIONERS

Country poor market conditions ranking by mHealth app

publishers and decision makers

32%

Greece
Romania

25%
19%

German
y
France

17%

Croatia

17%

Italy
Latvia

14%
12%

Hungary

11%

Czech Republic

11%

Estonia

11%

Share of participants ranking country in Low 3 countries with most prohibitive environment f
businessresearch2guidance - EU countries mHealth app market ranking 2015, n = 4,471
8
Source:

ACCEPTANCE OF APPS
AS MOST IMPORTANT FOR MHEALTH
BUSINESS

Top 5 reasons why country offers favorable/poor market

conditions
Doctors acceptance of apps

50%
39%

High level of digitalization in hospitals

34%

Attractive market size

31%

Access to developers
Political support for mHealth apps

Prohibitive laws

28%

28%

Low acceptance of patients to pay for

healthcare
Lack of knowledge about the market

27%

Low level of digitalization in hospitals

26%

Resistance from doctors

27%

24%

Share of participants stating reason in 3 most important for country offering favorable/poor
conditions
Source: research2guidance mHealth App Developer Economics study 2015, n= 3511 9

ACCORDING TO DEVELOPERS GERMANY IS

THE MOST CONTROVERSIAL COUNTRY
AMONG 22 EU COUNTRIES

Comparison of country rank in poor market conditions and good

market conditions

Good market
conditions
rank

Poor market
conditions
rank

GB DE

2
2

SE

NL DK

FR

FI

IE

AT

EE

BE

IT

CZ

LV

PL

HR

PT

RO

LT

GR HU

GR RO DE

FR HR

IT

LV HU CZ

EE

LT

ES GB

PT

PL

AT

IE

BE

NL

FI

DK

ES

SE

2
2

Source: research2guidance mHealth App Developer Economics study 2015, n= 3511

10

COUNTRIES HAVE MORE FAVORABLE

MHEALTH CONDITIONS DEPENDS ON THEIR
REGION

Share of participants having opinion on EU market conditions by

region
COUNTRIES WITH POOR
CONDITIONS
No answer
Have opinion
40% 60%

55% 45%

50% 50%

COUNTRIES WITH GOOD

CONDITIONS
Have opinion
No answer
Europe

North America

Other

80% 20%

70% 30%

60% 40%

Source: research2guidance mHealth App Developer Economics study

2015, n= 3511

11

IF YOU WANT TO KNOW MORE DOWNLOAD THE FREE EU COUNTRIES

MHEALTH APP MARKET RANKING 2015

Part of the largest global research

program - The mHealth App Developer
Economics
Download the full FREE report
here
Read the corresponding blog
post here
Share it
Get in contact. We want to hear
your thoughts on how mHealth app
publishing will develop in the next 5
years
Learn how best to develop your
mHealth business for the EU
mHealth market

www.mHealthEconomics.com

12

About research2guidance
research2guidance is a strategy advisory and
market research company. We concentrate on
the mobile app eco-system. We are convinced
that mobile health solutions will make a
difference to peoples lives and that the impact
on the healthcare industry will be significant. We
provide insights to make it happen and to
successfully lead your business.

Contact:
Ralf-Gordon Jahns, Managing Director
ralf.jahns@research2guidance.com
Fix: +49 (0)30 609 89 3366
www.research2guidance.com

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