T4R Presentation

LOGO
Business Plan:
Trend for Rent

Group 3
www.trungtamtinhoc.edu.vn
Contents
Basic Business Definition
Industry Analysis
Market Analysis
Competitor Analysis
Marketing Plan
Contents
Operational Plan
Organizational Plan
Business Strategy
Financial Plan
Risk Management
Basic Business
Definition
Leasing high fashion from famous brand
name with high quality, beautiful and
luxurious design that suitable for proms,
party, ceremonies, operas and other
activities.
Main
Services
Trend for Rent

Accessories,
including jewelry and
handbags, and sells
essentials,
including
lingerie,
tights, shape wear for
rent.
We have young and
dynamic stylist team
Extra
services
Extra
Services
Setting a website and

Facebook
page
to
interact vs the customers
Sample Items
Objectives
1
Recovering all the cost and start to make

profit in no longer than 10 months after
operating.
Achieve 20% of market share no longer than

3 years.
Finding optimal sources of costumes with

competitive price and highest quality goods,
especially Vietnamese famous designed brands.
Building closed relation with at least 250

familiar clients in the first years.
Long-term Goals
Achieve the largest market share, about 40%
market share after 5 years, in the city for urban
wear.
Long-term
Goals
Opening more branches, Especially in Quang Ninh

and Hai Phong after 3 years.
Building the company's name recognition within

the community
Expanding more product and services for wedding

party, high fashion for Shows on television, and so
on.
Keys to Success
Maintain enough money on hand each month to
pay the cash obligations the following month.
Clearly understand
the
urban
rent
clothing
market, distribution costs and competition, and

continually adjust accordingly.
Variety of high quality and branded clothes for
renting.
Always rely on intuition and good feelings
about the market.
Building Strong Buyer-Seller Relationships.
High quality of customer services.
Supply Chain Management Competence.
Key Success
Factors
Industry Analysis
General Clothing Market in Vietnam
Total spending for clothes of Vietnamese
(nominal US$ million)
35,214
31,386
27,919
24,566
21,738
19,083
16,899
14,678
Total spending for clothesof Vietnamese
Linear (Total spending for clothesof Vietnamese)
Vietnam clothing sales is expected to grow at a CAGR of around 34%

during the period of 2014 to 2018
Industry Analysis
Low to Medium Pressure
Potential Competitors
Substitute Products
Medium pressure
Low to medium pressure
The Bargaining Power of

Buyers
Bargaining Power of
Suppliers
Low pressure.
Costume Rental Market Analysis

Market Analysis- Target Customers
Gender: Female
Age: 18 - 30
Geography: Urban
areas in Hanoi
Income: 2-10
million/ month
Market Size
13.8 %
53.7%
Maybe I would
use that service
I do not care
about that service
32.5%
I need a service
like that
The market size of that

33%
54%
services is estimated
about 300,000 350,000
Customer Behavior
The rental clothes demand is huge
and various
Have to appear in front of crowed
regularly, meet partners
Desire to become outstanding and
style in different events ( wedding,
proms, operas, party, etc.)
Have to participate in contest/
competition
Desire to wear famous clothes

brands (Bebe, AX Paris, Donna
Ricco,etc.) with reasonable price
Desire to have better rental
services than now (various,
beautiful, luxurious, fashionable
dresses)
NEEDS
WANTS
LOGO
Criteria of Buying
Decision
Amount of money that customer willing to pay
Criteria of Buying decision
7%
82.2
11%
50%
69.8
33%
51.2
34.9
100,000 - 500,000 VND
500,000 - 1,000,000 VND
> 1,000,000
Donot care about price
Competitors
Analysis
Strengths
Opportunity
Nowadays people have to
join many events, chance
for them for hiring and
selling clothes
Have developed for a long

time
Popular with the local
people & on Facebook
Not so many outstanding

stores in hiring event
clothes
SWOT Analysis
Weakness
Some of them are hard to
find the location.
Do not have various type
of costumes.
Some store just focus on
one types of clothes
Their price is still too high
Threats
This kind of business is
easy to copy
Hard to come up with a
differentiation strategy for
competing
Many indirect competitors
& substitute
Competitors
Analysis
6/104 Nguyn Phc Lai
Street, La Thnh
District, Hanoi
Est. annual sales:
2,160,000,000 VND
Kilometers from your
location: 3
Yrs. in business: 4 years
Chie
Cosplay
Shop
NANA Shop
Add: 77 Cu Giy Street,

Cu Giy District, Hanoi
Est. annual sales:
5,040,000,000 VND
Kilometers from your
location: 3
Yrs. in business: 2 years
3 Main Direct
Competitors
Lavender
Shop
73/12 B Street,
Long Bin District,
Hanoi
Est. annual sales:
14,400,000,000 VND
Kilometers from
your location: 12
Yrs. in business: 4
years
Our Competitive
Advantages
1
We just focus on providing dresses, which

originate famous brands in domestic and in
the world with reasonable price for events.
We also provide some of complementary
services, including leasing accompanied
accessories and free makeup service for
customers.
We also provide stylist advice and fix the

costume according to the demands of
customers as fast as possible.
We have many after-sale activities like bill
discount, gifts,
Marketing Plan
Product
Price
Place
Promotion
Overall Strategy
We
focus
on
product
differentiation
We tend to compete in focused
niches, which aged 18 30 and
their income is from 2 10
million VND.
Product strategy
1
We exist in order to give
every
woman
the
chance to access to
remarkable
luxury
experiences and we
write the new rules by
changing the meaning
of
ownership
and
reinventing retail to be
smarter.
Actual
services
2
We focus strongly on the
typical
and
unique
dresses with the features
of courteousness, not
very
sexy
but
still
charming and attractive,
suitable
Vietnamese
women
Products
3
Mixed stretch will be
used
intelligently
depending
on
the
market segment
Product
line
Pricing Strategy
Objectives
Market share:
Short
termYouths,
(3
Target
customer:
years):
20% people
otaku,
cos-player,
Long
term (5
interest
Japanese
culture
years): 40%
Status quo
oriented: non
price
competition
Pricepolicies
Pricing
just equals
10 15% the price
tag.
At
the
first
period,
focusing
two price-level:
100k500k
VND
500k
1000k
VND
Developing
a
premium product
that can warrant
a higher price.
Discount policies
Reducing prices
to reward
customer
responses.
Quantity
discount.
Having another
strategy and
adjusting price
reasonably
(dynamic pricing,
promotional
pricing).
Place Strategy
Provide
goods
directly at
store
Design a
website
serves for
online sale
Create a
Facebook
page to
interact with
customers
Channel type : Direct distribution
Promotion Strategy
Promotion purpose
Advertising the information of the store to the consumer
Creating the curiosity and attractiveness to the consumer
Gaining gross sale for the store
Budget
Advertising budget: 2% -5% of net revenues
Method
Choose the method which approaches the target customers
most effectiveness, lowest
We focus on channel: Magazine, Social media, Facebook,
Discount activities and events..
Operation Plan
Location
101 Lang Street, Nga Tu So, Thanh
Xuan, Hanoi
Populous area ( near headquarters,
offices, companies and universities ,etc.)
Convenient transportation
Good security
Operation Plan
Operational Plan
Business Process
Input
Order clothes from famous high fashion brands

via online website and sign contracts directly with
the manufactories in Cambodia, Thailand, China
and The Philippines.
Preparing
Dried clean and laundry, encode and tide the price

tags to items.
Publishing Catalogue and post photos on the
Website and Facebook.
Beautiful items are show in showroom.
Output
How our service will be

produced?
Rental price
First time rented items: 15 to 17 percent of the tag,
depended on the nature of clothes
More than 3-time rented items: 10 to 12 percent of the price
tag depend on the quality.
Salvage high fashion costumes which have been used with
low price, 10% of original price
Rental policy
Deposit policies: identity card and deposit 80 percent price
of the items. And we sign the contract with clients
information.
When you bring back the item rented: Make sure that the
items are still in good conditions, no stains unmovable, or
fade
Organizational Plan
Legal structure: Limited Liability Company with at
least 2 shareholder
Executive
Director
Manager
Accountin
g
(1)
Sales
(6)
Marketing
(2)
Guardian
(2)
Business Strategy
SWOT Analysis
STRENGTHS
Series of complementary service
Trendy and up dated dresses
regularly
Stable and big market
Outstanding staffs skills and
design
Government policies
WEAKNESSES
Problems in price adjustment
( mainly depending on
suppliers)
New start up in this field
Problems in retiring old
dresses
Limitation of money and
experience
OPPORTUNITIES
Huge market size
High demand and increase rapidly
in the future
Customers dissatisfaction with
rental clothes service now.
Easy to borrow money from bank
with low interest.
THREATS
May have higher price than
other stores
Dresses cant return
Some accompanied service
can be copied
Limitation of staffs so its
difficult to control when
crowed
Business Strategy
LOGO
Growth Strategy
Scope of products and
services offered
Focus on current
products and
services
Focus on current
markets
Increase penetration of
current markets
(1)
Develop new products

Develop new products
and services
Develop new markets

for current product
and services
(3)
Develop new product or
or services for current
services and new
markets
markets
(2)
Develop new market
(4)
Business Strategy
Sale Strategy
Sales goals
Customer
Service
Sales
activities
Explain
why were
the best
Target
accounts
Display
importance
Financial Plan
Significant Assumptions
In the first year, each day there will be an average of 20 clients.

Each customer pay is 500,000 VND in average.
The annual number of clients is estimated to increase by 10%- 15% per year.
Clothes will be leased from 10-15 times.
Salvage value of clothes is 10% original price.
In the first quarter, operating expense is equivalent to 1/3 of the initial investment.
The 2nd and 3rd year, assuming that total operating expenses increased by 7% over
the first year, and the 4th and 5th year will be increased by 15% and 20% over the
first year respectively.
Short-term interest rate is 5.5% a year
Salary of employees is expected to increase by 5% each year.
We will pay dividend of 25% of net profits each year from year the 3rd year of
operations, 75% of the profits are retained in order to expand the company's
operations.
The average price for each clothes is 3,000,000 VND
Assuming the equipment has depreciation period of 5 years.
Summary of Sources
Owners
Investment
300 million VND
SOURCES
Borrow from
family & friend
150 million VND
Requested from
Bank
200 million VND
650
million
VND
Start-up Costs
Money Unit: thousand VND
Remodeling and decorating

Interior and Exterior signs
Installation of Fixtures and Equipment
Telephone and Internet Installation
Rent deposit
Licenses and permits
69,400
2,000
57,700
3,000
45,000
1,000
Legal, fashion professional fees (for Start-up)
15,000
Advertising and Promotion (for Start-up)
15,500
Clothes (beginning)
Training
Others
Total:
180,000
12,000
5,000
405,600
Summary of Revenues
and Profit Money Unit: million VND
Year 1
Revenues
Year 2
Year 3
Year 4
Year 5
1,875
4,125.6
4,546.4
5,228.4
6,012.7
1,001.8
2,147.5
2,441.1
2,773.8
3,158.1
Operation Expense
594.5
1,120.8
1,192.9
1,293.8
1,395.6
Net Profit
223.0
633.1
677.2
873.4
1,111.9
% of Revenues
11.9%
15.3%
14.9%
16.7%
18.5%
BEP Revenues
1,298.3
2,346.2
2,576.6
2,722.3
2,862.9
Cost of Revenues
Risk Management
Competit
or
Custome
r
Safety
Product
Managem
ent
HR
Sources of
Goods
LOGO
Thank You!

T4R Presentation

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

T4R Presentation

Hochgeladen von

Copyright:

Verfügbare Formate

LOGO

Trend for Rent

Trend for Rent

Setting a website and

Recovering all the cost and start to make

Achieve 20% of market share no longer than

Finding optimal sources of costumes with

Building closed relation with at least 250

Opening more branches, Especially in Quang Ninh

Building the company's name recognition within

Expanding more product and services for wedding

market, distribution costs and competition, and

Total spending for clothesof Vietnamese

Linear (Total spending for clothesof Vietnamese)

Vietnam clothing sales is expected to grow at a CAGR of around 34%

Low to medium pressure

The Bargaining Power of

Costume Rental Market Analysis

Market Analysis- Target Customers

The market size of that

Desire to wear famous clothes

Amount of money that customer willing to pay

Criteria of Buying decision

100,000 - 500,000 VND

500,000 - 1,000,000 VND

Donot care about price

Have developed for a long

Not so many outstanding

Add: 77 Cu Giy Street,

We just focus on providing dresses, which

We also provide stylist advice and fix the

Channel type : Direct distribution

Order clothes from famous high fashion brands

Dried clean and laundry, encode and tide the price

Beautiful items are show in showroom.

How our service will be

Develop new products

Develop new markets

or services for current

services and new

Develop new market

In the first year, each day there will be an average of 20 clients.

Remodeling and decorating

Legal, fashion professional fees (for Start-up)

Advertising and Promotion (for Start-up)

Das könnte Ihnen auch gefallen