Beruflich Dokumente
Kultur Dokumente
Presented By :
35,000 restaurants
Yum! Brands, Inc. global system sales totaled more than $22
billion
Yum restaurants include KFC, Pizza Hut, Taco Bell, Long John
Silvers (LJS), A&W, Pasta Bravo, Wing Street, and East Dawning
KFC Facts
KFC is based in Louisville, Kentucky, and is the world’s most
popular chicken restaurant chain.
Founded by Colonel Harland Sanders in 1952.
More than 11,000 outlets
85 countries and territories around the world.
8 million customers each day.
Yum! Brands is run by David Novak,
Asia Europe
?
USA Latin
America
Macro Factors
Micro Factors
Company Competitors
KFC
Consumers
• Strengths Weaknesses
– Multi branding Strategy for YUM! Conflicting Corporate Cultures
Opportunities Threats
International Appeal to Growing Competition
American products
Consumer health food
Economies of Scale and trend
Scope
Saturated fast food
Large Youth population industry
New variety
Yum! Brand Inc. Competition
*In thousand
Geographic
Region- Calcutta, Delhi, Bangalore,
Hyderabad, Mumbai
City- Urban Areas, metros
Demographic
Targeted on: upper- middle, middle
Family- full nest
Psychographic
Motivations
Personality
Perceptions
Learning
•Initially KFC targeted detached personality people,
offering only individual meals of international taste