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INTRODUCTORY PAGE
RGV Company is a newly established
partnership, located in CPG North Avenue
Tagbilaran City.
According to research food is the most
feasible business venture, thus RGV
Company aims to create an innovated
food product with a capital contribution
of 500.00 each. The products name will
be called RGVs Camote Delight.
EXECUTIVE SUMMARY
RGV Company is a newly established
partnership, located in CPG North Avenue
Tagbilaran City. This partnership is equally
owned and managed by five partners namely:
Geny Lyn Abrau, Vegalie Ayeng, Maria Reina
Gesta, Rhina Raa and Ginevie Santisas.
The curiosity of the partners push them to
indulge into a food manufacturing venture.
The products name is RGVs Camote Jam
Delight, made from different varieties of sweet
potato.
INDUSTRY ANALYSIS
A. Analysis of Competitors
Most probably, we desire to sell our
product as a dessert, in the restaurants near
the vicinity of University of Bohol, based on
that, our competitors will be the available
dessert made by the owners of the
restaurants, there might be pre-existing local
food products, i.e. ube jam, squash jam,
camote cue, etc.
B. Market Segmentation
We aim that in our production, our product
will be all sold out, we can do that by:
RGV Company
Fleet Mer
Restaurant
Restaurant near
UB
Restaurant near
UB
Boarders
Students from
UB, BISU, etc.
Students from
UB, BISU, etc.
DESCRIPTION OF
VENTURE
A. Product
RGV Company will offer a newly
innovated product made from different
varieties of sweet potato.
RGV will produce a tasty, yummy and
delectable camote jam that will satisfy its
customers, perfectly made down to the
smallest detail.
Compare to others, RGVs Camote
Jam have various colors and toppings
according to the variety of sweet
potato we will be using.
B. Size of Business
RGV Company is a micro business,
since its total capital is only 2,500.
Also, it has only five workers working in
the production.
C. Background of Entrepreneurs
RGV Company has come to existence
through the utmost efforts of these young
entrepreneurs:
NAME
AGE
PERMANENT ADDRESS
18
Vegalie G. Ayeng
19
18
Rhina R. Raa
18
Ginevie G. Santisas
19
PRODUCTION PLAN
A. Manufacturing Process
This is how a Camote Jam Delight is made:
Ingredients:
In order to produce a camote jam delight
these basic ingredients are needed:
camote
condensed milk
margarine
butter
sugar
B. Production Schedule
Steps
Time
Boiling
1 hour
Peeling
15 minutes
Mashing
15 minutes
Mixing
30 minutes
Molding
30 minutes
Chilling
30 minutes
TOTAL
3 hours
C. Manpower Requirement
Name of Partner
Geny Lyn Abrau
Vegalie Ayeng
Ginevie Santisas
Maria Reina Gesta
Rhina Raa
Geny Lyn Abrau
Vegalie Ayeng
Ginevie Santisas
Maria Reina Gesta
Rhina Raa
Duties
No.
3
Molding
D. Place of Production
RGV Company manufactures their product
at Booy, Tagbilaran City, Bohol, the residence
of one of the partners Ms. Vegalie Ayeng.
E. Names of Suppliers of Raw Materials
Plaza Marcela
Cogon Public Market
MARKETING PLAN
A. Pricing
The company's sales forecast is 3,168 in
the first month and 3,168 in the second
month with a total cost of goods sold of
2,073.60 every month.
This results in a gross profit of 1,094.40
every month and a gross margin percentage
of 52% every month.
NOTE 1:
Raw Materials:
Camote (1 kilo)
- 30.00
Condensed Milk (195g) 14.40
White Sugar (125 grams) 5.94
Butter ( 2 packs) 13.60
Margarine (50 g)
7.82
Paper molder
2.28
Cheese
5.00
Indirect materials
7.36
TOTAL COST
86.40
Number of Units Produced
24
UNIT COST
3.60
Mark Up
52%
Unit price
- 5.50
By week- 6kls
TOTAL COST (per kilo)
Number of kilos per week
Total Cost per week
86.40
x
6
518.40
24
6
144
By month- 24kls
TOTAL COST (per kilo)
86.40
Number of kilos per month
x 24
Total Cost per month
2,073.60
Number of Units (per kilo)
24
Number of kilos per month
x 24
Total Units produced
576
Unit price
5.50
SALES
3,168
B. Distribution
Target Market:
Restaurants near the vicinity of
University of Bohol
FleetMer Boarding House
Students and Teachers
C. Promotion
Free tasting for the 1st week of
operation
Word-mouth advertising
Social media, i.e. facebook
ORGANIZATIONAL PLAN
A. Form of Ownership
RGV Company is a partnership
business composed of partners that are
both capitalist and industrial. All
partners have equal control and the
decision of majority rules. They have
unlimited liability. The profit or loss
will be divided equally between the
partners.
B.
Obedience
Partners must observe any limitations
adopted by a majority of the partners with
regard to the ordinary details of the
partnership business.
Reasonable Care
A partner must use reasonable care in
transacting the partnerships business and
is liable for any loss resulting from a
failure to act with reasonable care.
Information
A partner has the duty to inform the
partnership of all matters relevant to the
partnership.
Management
Each partner has the right to take an
equal part in transacting the business of
the partnership. It is irrelevant that one
partner contributed more than another
financially or that one contributed only
services when the partnership was formed.
Inspection of Books
All partners are equally entitled to
inspect the books of the partnership.
ASSESSMENT OF RISK
A. Evaluate weakness of business
Perishable
Umay-Factor
Competitors
Pre-existing local food products,
i.e. ube jam, squash jam, camote
cue
B. Contingency Plan
If raw materials, especially camote,
wont be available in the suppliers we
mentioned, we will resort to buying the
said material at other markets.
In the production, were using stove
in cooking our product, and if there will
be instances that the stove will run out
of gas/fuel, we will consider using
firewood.
Since we will deliver our product to
certain restaurants, and if its close
without our knowledge and/or they will
refuse to buy, we will be selling it
personally to individual customers.
FINANCIAL PLAN
The partners of RGV Company will
contribute 500 each, a sum 2,500, that
will be the source for financing the business.
Their will be no additional investment
from the partners, nor borrowed funds from
creditors.
Income Statement
Note :
Assets
All materials and equipment used in the
production are borrowed and fully depreciated
such as pan, ladle, stove, etc.
All sales will be in Cash, thus there is no
expected Accounts Receivables.
Inventory is zero, for we assume that all
products will be sold.
Liabilities
The company will not incur any liability
because the capital contributed is enough for the
production.
NOTE 1:
Raw Materials:
Camote (1 kilo)
- 30.00
Condensed Milk (195g) 14.40
White Sugar (125 grams) 5.94
Butter ( 2 packs) 13.60
Margarine (50 g)
7.82
Paper molder
2.28
Cheese
5.00
Indirect materials
7.36
TOTAL COST
86.40
Number of Units Produced
24
UNIT COST
3.60
Mark Up
52%
Unit price
- 5.50