An Insight to TATA PIGMENTS and Learning Experience during the

Internship

Todays Agenda :
Introduction
Vision , Mission
Objectives
Products
SWOT Analysis
Financial Highlights
Learning Experience
Presented by:
Neha Niharika
M.Com

INTRODUCTION
Brief Profile: History
Journey from 1920-2015
Amalgamation with TATA Steel
What is TATA Pigments all about?

VISION - MISSION
Vission
We shall retain national leadership status in Iron Oxide Pigment industry and

establish ourselves as a supplier of choice in eco-friendly paints by delighting

our customers with our products and services. Leverage the growth
environment prevailing in our country.
Guide by Tata Values, we shall continually strive to enhance the quality of life
of our employees, achieve highest level of safety and environment, create an
innovative culture, knowledgeable workforce and serve the community.
Mission
Guided by corporate vision and values Tata Pigments Limited continues to

modernize, update technology, expand and diversify through effective

utilization of human and other resources.
We sincerely believe in application of total quality, cost effective practices
and continual research and development activities essential for growing
customer expectations and enhancing shareholder value.
Achieving overall excellence in all spheres of activities by empowerment and
upholding ethical values.

OBJECTIVES
To engage expert agency for manufacturing and sale of SIO

Pigments
( Synthetic Iron oxide)
To engage expert consultations for development of IDCS
(industrial and decorative coating services) business .
Strategic objective for 3 years
To achieve 500 million dollars, projection of a turnover of
11304 during 2014-15 and Rs. 13192 during 2015-16 and
Rs. 16490 during 2016-17

PRODUCTS
Paints
Building Materials
Plastic
Rubber goods
Paper
Inks etc.

Among the branded products of the Company are:

Synthetic Red Iron Oxide - Flooring Colors
Dry Cement Paint "CEMPLUS
Water based emulsion paint
ECOPLUS and Acrylic Distemper
Tata WallPlus Putty"
WallPlus Primer"

SWOT Analysis
Strength
TATA brand image
Environment friendly manufacturing process
BIS and IMS certification
Financially sound
Consistent quality
Prompt service for surface decoration and protection
Assured utility services (gas , water and power)
Harmonious industrial relationship
Loyal customers
Reliable and agile BPO partners and suppliers
Knowledgeable and motivated workforce
Technical and business support TATA steel limited.

Weakness
Inadequate research and development setup
Location in eastern region where SIO pigments consumption is low
Low scale operation
Meeting delivery schedule of customers especially in organised

sector because of unreliable transporters

Inadequate production planning process in line with market
demand
Marketing and branding of the products
Availability of Hepta and WPL
High operating cost
Low level of automation
Profile of workforce
Authentic industry database not available

Opportunity:
To produce good quality pigments through HCL acid base

WPL in collaboration with TATA steel

Increase scale of operation
Acquisition , merger and joint venture of related business
Manufacture of micronized pigments , seed making , seed
growth.
Expand surface and protection business
Marketing of SFO generated in ARPs of our group companies
Expand retailing in pigments products in untapped market

Threats:
DCW setting up plant at sahupuram , Tamilnadu with a

capacity of 3100 MT
Completion from MNCs
Competition from china and also from unorganised sector
Loss of key customers , such us Burger and Kansai
Duplication of our product , especially TATA red and offlate Cemplus
Compliance with environmental norms
Hepta/ferrous sulphate availability

FINANCIAL HIGHLIGHTS

Basis for Accounting

Dividend
Transfer to General Reserves
Inventories
Impairment of Assets
Auditors

Current ratio
Quick Ratio

LEARNING EXPERIENCE

Punctuality.
Company Profiling and History.
Got a demo of work environment.
Got to know excel in a better way.
Actual calculation of ratios & comparison.
Team Work and Co-ordination.

The Team

Thank You