AWS

Compete
Scenarios
Hybrid
Storage

Three Key AWS Compete Scenarios

1. Develop
& Test

2. Cloud
Storage

3. Datacenter
Extension

Extend the development

and testing environment
to leverage on-demand
public cloud resources

Deploy best-in-class
storage, backup, and
disaster recover solution
in private and public
cloud with a single
provider and contract

Extend the datacenter

to leverage Azure
services for workloads
such as SharePoint, SQL
Server and tier 2 & 3
applications

Transform the Datacenter

These scenarios are aligned with the Transform the Datacenter conversation, which is a part of Microsofts Cloud OS vision.
With the Microsoft platform, you can have a Datacenter without boundaries. This means that you can go beyond the resources
you have on-premises and easily access cloud resources when it makes the most sense for your business.
Microsoft Confidential

Scenari
o
1 2 3

Microsoft Hybrid Storage Solution

Get storage, data backup, and
disaster recovery in one
integrated solution that
combines the best of onpremises and cloud
Leverage secure, lower-cost
public cloud storage for selected
volumes and manage with onpremises capacity using a single
console
Scale storage capacity at lower
cost per TB without sacrificing
performance
Enable self-provisioning,
management, recovery
operations using a System
Center
Microsoft Confidential

Windows
Azure
Blob Storage

On-premises

Physical or Virtual
Servers File, NAS, SAN
storage

StorSimple

Cloud Storage Comparison

AWS Claim
What They Say
Amazon S3 offers a highly-scalable, reliable,
durable, and low-latency virtual
infrastructure at a relatively low cost for
data storage and disaster recovery.
AWS Storage Gateway is a service for
seamlessly and securely connecting onpremises IT environments with storage in
the AWS Cloud.

The Facts
Customers need to manually achieve georedundancy (by creating EBS snapshots in
S3)
Windows Azure charges only for the
incremental differences when snapshotting a
blob whereas Amazon S3 customers have to
pay for an entire snapshot each time.
Storage Gateway customers still have to
purchase an on-premises appliance for a
hybrid solution.
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Scenari
o
1 2 3

Why Microsoft is the Better Choice

Geo-replication: Windows Azure Blobs are
geo-replicated, whereas S3 is only available
in a region. S3 replication outside a region
requires manual effort.
Availability and durability: Local
Redundancy Storage is more durable and
highly available compared to S3.
Hybrid storage: Based on StorSimple,
Microsoft offers the best of on-premises and
the cloud for scalable, cost-effective storage
solutions.
SQL Server solutions: Windows Azure
offers SQL Server backup and disaster
recovery options; thats not the case with
AWS.
4

Cloud Storage Case Study: United Airlines Boosts IT

Efficiency, and Business Resiliency with Private Cloud
Solution
Business Challenge
IT infrastructure needs to be reliable, cost
effective, and highly adaptive
IT staff wanted to ensure its infrastructure
had the resilience & scalability
Existing manual failover scenarios and
expensive storage arrays were complex
to manage

Key Benefits
Multipurpose solution provides extra
value
Resilient disaster recovery reduces
downtime
Simplified recovery orchestration reduces
IT management
Increased flexibility saves bandwidth

Now that we are more

virtualized, we are looking
at a whole new approach
to DR, where flexibility and
cloud computing combine
to provide a resilient
solution that we can tailor
to meet our needs, says
Wilson. It made sense to
continue on our cloud
journey with a Microsoft
DR solution.

Richard Wilson, Principal

Architect
United Airlines

See complete case study here.

Microsoft Confidential

Resources

The AWS Web Insights Tool

Identify AWS EC2 and S3 web presence in your managed
accounts
Whats
new
Go-Dos
Related Tools
The WIT Tool was introduced in late FY13 as a
way to complement existing field sales and
marketing targeting efforts with competitive
penetration data
Adhoc Search: Capability to look for AWS
presence in any URL
Industry View: Look at AWS presence by
industry and geography

Resources
//STBCompete: AWS Compete BOM and Web
Insights Tool
//Azuresales: Azure sales scenarios and BOM
AWS Compete group on Yammer
Shikha Chetal for questions

Download and try out the tool!

Use a variety of views to refine your
competitive efforts
Use SummaryView to look at AWS
Presence by segments/geo
Use AccountList View to get a list of
accounts with AWS presence by
geography, segment, account manager,
etc.
Use RecentlyChangedAccounts Report to
get a list of accounts in which AWS
presence has changed
*NEW* Use Adhoc View to search for AWS
presence in any URL
*NEW* Use Industry View to look at AWS
presence by industry

STB Account Grid: Provides licensing,

program, pipeline, usage, and compete
information for account targeting purposes.
AWS presence data is included
Azure-AWS WW Heatmap: Shows AWS
presence and Azure EA and Direct usage data
to better target whitespace. Inspired by the
work done in the US Sub.

Which Tool to Use

BG Leads, IPMs: Be familiar with all three
tools
ATU: Use STB Account Grid
STU, Azure SSPs, App Plat SSPs, DC
SSPs: Start with heatmap and use WIT for
more information

Please download the new version of the Web Insights Tool at //AWS for the latest data and features. The old version will not update with the most
recent data
Microsoft Confidential

Get Support

Content

Product Pages

http://AWS

Windows Azure

Cloud OS Conversatio
ns
,

StorSimple

Account
Targeting
AWS Web Insights Too
l
AWS-Azure Heatmap

Community
AWS Compete Yamme
r Group
Azure IPMs
Distribution Group

Enable Modern Busine

ss Applications
Transform the Datace
nter
Azure Sales Scenarios
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