Beruflich Dokumente
Kultur Dokumente
Electricity backup
Food
Transportation
Home like Environment
Security
Wifi
Hygiene/Sanitation
Management
Entertainment/Socializing
Location
Privacy
Laundry
SAFA INTRODUCTION
Mission Statement
Our mission is to provide secure,
affordable, facilitating and
adjustable accommodation for
female students and
professionals assisting them to
achieve their academic,
professional and personal goals.
We intend to customize our
Vision Statement
We aim to become
best hostel for
females in next five
years.
Marketing
objectives
To earn a profit of 5 % within
first year after establishing
the hostel.
In summers the free location
of hostel is offered to
overseas customers and
Security
Hygienic atmosphere
Cooperative Management
Maps and list of area
services
Interaction with potential
customers via website
Customer trust
Building on rent
Premium charges
Exclusive services for
professionals
COMPETITIVE
ANALYSIS
Queen Palace
Girls Hostel
Location Advantage
Good Area
Place Advantage
Appropriate Security
System
No Security System
Inappropriate Security
System
Serving Professionals
Not Serving
Professionals
Serving professional
like students
No Electricity Back Up
No Electricity Back Up
No Cooperative
Management
No Cooperative
Management
No resolution of issues
Queen Palace
Girls Hostel
No Wi-Fi facility
No Transportation
Facility
No Wi-Fi facility
No Transportation
Facility
No Wi-Fi facility
Transportation Facility
Hygienic Environment
No Entertainment
No Laundry Facility
TV lounge
No Laundry Facility
TV lounge
Lawn
No Laundry Facility
CUSTOMER ANALYSIS
EXISTING AND
POTENTIAL CUSTOMERS
We are dealing with the females only; our
customers are segmented as follows:
Students
Professionals
Graduation level
Teachers
Masters level
Administrators
Post graduate level
corporate employees
CUSTOMER VALUE
PROPOSITION
We are providing
tremendous services to
outlanders to help them in
achieving their career goals;
we are offering customized
services to our prestigious
customers at fascinating
financial rates.
SEGMENTATION
Gender
Female
Age
Occupation
Students, professionals
Social Class
Income Level
Single Mostly
Location
Religion/Ethnicity
Nationality
Education
TARGET MARKET
SAFA is situated in Johar Town, the university
students in neighborhood will be targeted
like:
Accadamies
POSITIONING
Secure
Affordable
Facilitating
Approachable
MARKETING MIX
PRODUCT/SERVICE
Spacious Rooms
Food and dinning facility
Electricity back up
Internet facility
First aid
Transportation facility
Canteen refreshments
Check in Check out Records
Security
Laundry
Water facility
Telephone
TV lounge
Air conditioners and Gas heaters
PLACE
The location selected for the hostel is Johar
Town.
PROMOTION
Banners/Flexes
Newspaper
Flyers
Websites
Word of Mouth
PEOPLE
Supervisor
Ammarah RASHEED
Accountant
Shahid Iqbal
Hostel Manager
Amna Tabbaum
Mess Manager
Hostel Wardon
Other Staff
.sweepers
.Bell Boy
.Driver
.Security
Gaurds
PROCESS
SAFA hostel has formulated a complete process
for accommodation. The applicant is
supposed to sign the rules and regulations
affidavit along with complete admission
form. The security is to be submitted at the
time of registration along with monthly
charges. There are different procedures for
the payment of charges like online deposit in
the account of SAFA hostel bank account,
bank drafts in person submission or sent by
mail.
PHYSICAL EVIDENCE
SAFA hostel takes an advantage of homelike
ambience, spick and span environment,
hygienic measures to be followed in kitchen
and dining hall, the peaceful environment in
study room, a lush green lawn, wide
terraces, separate laundry, comfortable
sitting area, car parking for professionals and
presentable and neatly dressed staff over
competitor hostels.
IMPLEMENTATION
The implementation phase is broken down into
stages turning the plans into actions. The
stages are as follows:
Financial analysis. Generation of capital.
Selection of building. Signing the rental
contract.
Renovation and furnishing of building as per
the requirements.
Hiring of staff
Advertising
CONTROL
Quality Control: SAFA hostel intends to regulate
the promised facilities and services and measure
the organizations performance against the set
standards. The hostel will keep a check on the
quality of services ensuring that;
Food is hygienic and mess menu is being
followed
The electricity backups provision
Transportation facility is being provided
The management is co-operative
Wi-Fi works properly
EVALUATION
Sales Analysis
Break Even Point = Fixed Costs
(selling price variable costs)
B.E=1336493
(16000-5875)
=41.95 or 42 customers
Breakeven in rupees= Fixed Costs
Contribution Margin
=1336493/.63
=675100Rs.
Profitability analysis
Contribution margin plus 7% profit
=1336493+45000
10125
=16150