Beauty is not

enough !!

Name : Vishveshwar T V
Class & Section : B.Tech 1/4 Mech-1
Roll No : 2451-14-736- 024

Alfa Romeo Automobiles S.p.A

Type: Societa per azioni.
Industry: Automotive ( Luxury Vehicles )
Predecessors: Societ Anonima Italiana
Darracq (SAID).
Founded: 24 June 1910 in Milan, Italy.
Founders: Alexandre Darracq / Ugo Stella
Nicola Romeo.
Headquarters: Milan, Italy.
Area served: Worldwide.
Key people: John Elkann (President),Harald
J Wester (CEO),Reid A Bigland (CEO
NAFTA).
Production output: 101,000 units(2012).
Owners: Fiat Chrysler Automobiles, NV.
Parent: Fiat Group Automobiles
Website: www.AlfaRomeo.com
Alexandre Darracq and Nicola Romeo

History Timeline :
ALFA Genesis :It all started by building cars in
1910....
A.L.F.A Anonima Lombarda Fabbrica Automobili.
ALFA started racing in 1911.... Quite often
victorious.

It won 1st World Championship in Monza

1925 with Gastone Brilli Peri.

It won 1st ever Formula 1 World

Championship Grand Prix in 1950 with Nino
Farina.

History Timeline : Contd.

And this too
1951 Spanish Grand Prix with Juan Manuel Fangio in
Alfa Romeo 159.
Dominated 1975 and 1977 World Championship with
Alfa Romeo 33SC12S

And took all these ..

- 11 Mille Miglia Races 1928 1929 1930 1931
1932 1933 1934 1935 1936 1937 1938.

And these too..

-10 Races at Targa Florio 1923 1930
1931 1932 1933 1934 1935 1959 1971
1975

History Timeline : Contd.

All Victories across the globe racked up....
- 2 British Touring Car Championships
- 6 Italian Super Turismo Car Championships
- 5 Spanish Touring Car Championships
- 2 French Touring Car Championships
- 7 Historical Gran Turismo Championships
- 4 European Classic Touring Championships
3 Bathurst Unique Fuel Championships
- 9 Makes Championships
- 4 Drivers Championships
- 10 Italian F3 Championships
- 10 European F3 Championships
- 5 European F3 Cups
- 8 French F3 Championships
- 3 German F3 Championships
- 1 GiroD'ITALIA (1988)
- 2 Trans AM Championship(1966, 1970)
and many more

Finally in 1987 Fiat S.p.A

acquired control of Alfa Romeo and
began adding their convergence
processes to drive train and
architectures which led to Fiat
Alfa profusion.

Current Models:
When I see an Alfa Romeo go by, I tip my hat.
Henry Ford

Alfa Romeo
Guilietta
Price : 24,00,00
INR

Alfa Romeo Mito

Price : 21,00,000
INR

5 Key Attributes of Alfa Romeo :

Advanced , Innovative
Engines and drive train
systems.
Perfect 50 50 weight
distribution.
A set of unique technical
features like characteristic front
grille.

Alfas most successful Twin Cam Engine

Modified class exclusive of

Power-to-weight ratios.
Ground breaking and truly
ITALIAN .

Alfas Signature Front Grille

Alfas All New D N A Technology:

Derived from Alfa Romeos Racing
Experience, Perfectly adapts the
vehicles performance to suit the
drivers style and the road conditions
providing a choice of three modes
- Dynamic ( Sports Mode ) :- Better
Drive Control, accelerated engine
response, over-boost on petrol, extreme
braking control.
- Natural ( Urban) :- lively engine,
smooth functioning, optimized fuel
consumption, better braking and control.
- All Weather ( low grip ) :- Enhanced
Braking Control coordinated with ABS ,
EBD and VDC.

D
N
A

Alfas Production and Sales

200000 Mito
Analysis :
120000

Mito - Europe
Guilietta - Europe

Column2

150000
Mito - Italy
Guilietta - Italy
100000

100000

50000

80000

60000
40000
20000
0
2008

2009

2010

2011

2012

2013

Fig.1.2 - Alfa
Romeo Mito and
Giulietta
Production
Figures

Fig.1.1 - Alfa Romeo Mito and Giulietta Sales Figures

S W O T Analysis:

Conclusion:
I picked up the torch laid down by Alfa Romeo in 1937. - Enzo Ferrari
I lived with you for twenty years: How many deeds, events and men went
by ! Today I remember each and everyone. I still have, for ALFA , the
tenderness of first love. The pure affection of a child for his mother.
Enzo Ferrari

Finally, Many companies emerge and terminate everyday but

only few influence the world, strive for success like legend and
achieve the unachievable and Alfa is surely one of them!!

Thank You For Your

Attention !!

Any Questions