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GROUP MEMBERS

SOHAIB IFTIKHAR
MUHAMMAD ALI SHAHID
RANA JAHANZAIB SHAKIR

Muhammad Ali
Shahid

Mission
In this age of rapidly changing life styles consumers are driven to
change their eating habits constantly, Gourmet responds to their desires
and extended its existing product line. Gourmet has built a huge
network of retail shops all over Lahore and Faisalabad and now entering
in south Punjab mainly Multan.

Vision
The vision of Gourmet , throughout these years was to
provide a quality food in affordable prices. Thats why
where ever the market inflation went Gourmet never
broke its rule.

Brand
Elements

Brand Name

Logo

Tagline

Animated Character
Usually Gourmet dont do much advertising. they dont have any
Animated character and they dont endorse any celebrity yet for their
promotions.

Color
Gourmet use white and orange color for their logo .the main color of their
brand is usually orange and they uses it in almost in every promotion of
their sub brands and in their packaging's as well.

Jingle
Emotional appeal in jingle
Lets preview an ad to listen their jingle

URL
Gourmet have their product site where you can have
information about their products and it is
gourmetPakistan.com

Packaging
Gourmet have different packaging for their every product but mainly
they keep the tinge of orange color in their packaging's.

Human
Resources

Hierarchy Structure

Recruitment process
Administrative & Human Resources Manager Interview
Anonymous Interview Candidate in Lahore (Pakistan)
Application Details
I applied through a recruiter. The process took 6 days interviewed at Gourmet Foods (Pakistan) .
Interview Details
First was initial interview then it turned to assignment and presentation then after a sequence of
interviews related to skills personality approach and presentations.
Interview Questions
About past experience Answer Question

Hiring criteria

Job Description
Job Title:
Human Resource Manager
Department:
HR department
Summary:
Human resource management jobs fundamentally
involve the basic process of recruitment, hiring, training,
promotion and retention of a companys most important
asset, its employees

Level of Employees
Frontline : Employees are the ones who are bound to deal the customer
with their demands .Gourmet frontline employees are dealing with their
daily customers and fulfilling their needs and offering them good
products of gourmet and serving them effectively .

Back office : Gourmet back office employees made the products


according to the customers demands according to their taste and
preferences.

Process of Recruitment
Fresh Candidates
Batch Trainees
Management Trainee officer
Experienced Candidates

Training &
Developmen
t

Objectives of training &


Development

Improving quality of workforce


Enhance Employee growth
Prevent obsolescence
Assisting new comer
Bridging the gap between planning and implementation
Health and safety measures

Working Environment
The work environment characteristics describes here are representative
of those an employee encounters while performing the essential
functions of this job. Reasonable accommodations may be made tenable
individuals with disabilities to perform the essential functions. The
noise level in the work environment is usually moderate.

Employee Compensation
Salary Scales
Wages
Bonus
Commission

Employee Benefits
Medical Allowances
Conveyance Allowances
Discounts cards of 15% and 25% to their employees
according to their post and hierarchy of the job

Performance Appraisal
Gourmet performance appraisal is on annual basis. HR
manager says we appraise our employees on their
performance.

Jahanzaib Shakir

Physical
Environment

Exterior

Parking & Entrance

Interior

Supply Chain

Promotional
mix

IMC (Integrated Market Communication)


Tv Advertisement
Billboards
Vehicle media
Radio
Sponsorships
Magazines ( Gourmet khawateen)
Social Media

Suppliers of Media
Gourmet has only one supplier who perform all media
related activities
Adcom is an Advertising agency who provide all
promotional services to Gourmet either indoor or
outdoor promotions.

Why Adcom?
Adcom (Private) Limitedwas established in 1965
byMr. S.M.Akhlaq.47 years later, it has evolved into
one of the largest and fastest growing advertising
agencies of Pakistan.

SOHAIB IFTIKHAR

Research &
Developmen
t

R&D in Gourmet
To bring innovation in their products & services.
Feedback from customers.
Updated with new recipes.
To improve quality of products & services.
Key to success.

Competitor
Analysis

Competitors
After the entrance of Gourmet in the market many new players entered
the market which is now a major threat for Gourmet.

Criteria of Competitive
Analysis for Gourmet
Innovation
Technology
Locationing
Pricing
R&D

Reasons for potential


competitors
Barriers to entry:
No barriers to enter the market on part of the government.
The industry is easy to enter as the technology is not a very
complicated one and the assets are not very specialized ones.
Considering that the behavior of general consumer is price driven
therefore it also encourages others to enter the market.

Preferred Employers
Low Employees Turnover
Encouraging Job Environment
Handsome Salary package with fringe benefits
Reward satisfactory performance of employees
Better Brand Image

Dress Code of
Employees

Philosophy
Employees at back office and staff at front office wearing uniform
represent the image of our company.

Impact
Uniform of staff at bakery create soft image of Gourmet in consumers
mind.
In uniform staff stay more focused and alert while performing their
duties.
Uniform also helps in promoting their corporate culture and create a
well recognized brand image in consumers mind

PRODU
CT LINE

Bon Vivant

Gourmet Bakery

MITHAI

Pasteurized Milk

Powder Milk

Ice Cream

Breads

Jams

Candies and Toffees

Ketchup

Beverages

Flavors

Cola
Malta
Lemon up
Apple
Ice-cream Soda
Bon vivant premium Cola

Juices

Water

Sharbat-e-jaan

Halwas

Nimko

Gourmet Khawateen

Recommendati
ons

They should spend on advertisement to create awareness in consumers


mind.
Gourmet should offer their products online through their web portal.
Gourmet bakers should introduce sugar free sweets and cakes for diet
conscious peoples.
They should invest in latest technology, plants& machinery in order to
increase their production.
They should also sponsor different events e.g local sports series,
convocations &charities shows.