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Nehal Bhavsar
Harshil Modi
Bhaumik Shiroya
Harsha Silan
Presented To: Dr. Abhinava Singh
Analyzing
Strategic
Management
Cases
First year of Revolt: built a large body of men with grievances; made a
disciplined fighting force; housed in Sherwood Forest
Revenues were running short as the rich were avoiding the forest
Groups location
Key Question:
How Robin could improve their
situation?
Should Merrymen have killed sheriff? or
not?
Should Merrymen change their policy of
tax and recruitment? or not?
Should Merrymen collaborateWhat plan
should Robin choose?
What action steps will need to be taken to
make yours recommended plan work
successfully?
Beginning of Case:
What is going on and what is the
problem?
Issues between Sheriff and Robin
A problem began when size of band started
increasing and not well organized
Other strategic issues include: (i) scarce of
resources (ii) Mismanagement Human
Recourse (iii) Supplier block
supplyProblems Faced by the Organisation:
Lack of discipline.
Maintenance cost.
Shelter/space shortage.
Food Shortage.
General Environment:
There was increase fame of merrymen in England
Travelers changed their route
competitors are increasing
External
What is
really
important?
Internal
Industry:
Bargaining Power Customer-Poor people who may not support
in policy changing
Suppliers Bargaining power- Collectively Change their route
Fear of new entrance- Prince John, Human resources
Competition:
Key domestic competitors are Prince John,
Sheriff,
Tax Payers and followers of rules
Strengths:
The group has a strong leader in Robin and the farmers and
townspeople are loyal to him.
Robin's Band of Merry Men is established after being in
business for a year now.
The men are highly skilled in archery
Weaknesses:
Lack of resources & team work
Miscommunication
Question
Option /
Hypothesis
Decision Criteria
Pro
Cons
No
Not in better
position
to fight with
sheriff
It will give
more time to
frame
strategy
less risk
He can
attack any
time
Tax policy
No
No risk
Collaborate with
Barons or not?
Yes
take a chance on
getting King Richard
back and getting rid of
John and the Sheriff in
one fell swoop
Get capital
to grow the
business and
feed the
troops
Risk
After collaboration
Imple
mentat
ion
Merrymen should be alert
1. The Merrymens expertise in their robbing techniques is a key success factor for the band.
Robbing is what they are best at.
2. Capturing the learning curve effect of robbing the rich, due to the vast amount of knowledge the
Merrymen could offer to new recruits, is a key success factor.
3. The bands access to attractive supplies of skilled labor due to the popular image of the merrymen
is a key success factor.
4. A strong network of members is a key success factor based on the popularity of Robin Hoods
band of men.