Beruflich Dokumente
Kultur Dokumente
Principles of
Management
Managing in the
Global Arena
Course Instructor: Saba Gulzar
Globalization
Ethnocentric Attitude
The
Polycentric Attitude
The
Geocentric Attitude
A world-oriented
Multidomestic Corporation
Global Company
Forms of Globalization
Strategic Alliances
Joint Venture
Exporting:
Making products at home and selling them abroad. Sports
Goods, Textile Products, Surgical Instruments etc
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Importing:
Is the buying of products made in other countries for use or
resale in ones own country. Vehicles and spare parts, edible
oil, plastic material etc
Licensing:
Allowing the foreign organization to take charge of
manufacturing a product in its country or world region in
return for a negotiated fee. GSK, Johnson & Johnson ,Drugs and
tobacco products
Franchising:
A specialized licensing selling a foreign organization the right
to use a brand name and operating know how in return for a
lump-sum payment. McDonalds, KFC, Pizza Hut etc
Managing in a Global
Environment
Managers must be sensitive to cultural values
Personal challenges
Managing Cross-culturally
Leading
Decision making
Motivating
Controlling
Economic environment
i.
Economic development
ii.
Infrastructure
Currency
exchange rates
Inflation rates
Diverse tax policies
National Culture
Is
May
10
Differences
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