BHARAT FORGE

By Group 5 Abhishek Debnath, Akhil Sidana

FORGING PROCESS
Forging is a manufacturing process involving the shaping of metal using
localized compressive forces. A metal is shaped by compressive forces.

COMPANY INFORMATION
Founded in: 1961

Founded by: Nilkanthrao Kalyani

Businesses:

I) AUTOMOTIVE (main): Passenger

Vehicles, Commercial Vehicles, SUV.

II) INDUSTRIAL: Power , Oil & Gas, Locomotive & Marine, Aerospace, Metals
& Mining, Construction, General Engineering.

FORGING INDUSTRY IN INDIA

The Indian Forging Industry has emerged as a major contributor to the
manufacturing sector of the Indian Economy. Briefly, it is categorized into four
sectors- large, medium, small and tiny.
The industry was previously more labor intensive but now with increasing
globalization it is becoming more capital intensive.
Total investment in the large and medium sectors is US$600 million
Most of them are suppliers to Original Equipment Manufacturers (OEMs) in

the automobile sectors

Industrys major markets are USA, Europe and China
Bharat Forge : Indias No. 1 Forging Company

MANUFACTURING UNITS
AND PRODUCTS
With manufacturing facilities spread across 12 locations and 6

countries, four in India, three in Germany, one each in Sweden,

Scotland, USA and two in China.
the company manufactures a wide range of safety and critical

components for passenger cars, SUVs, light, medium & heavy

commercial vehicles tractors and diesel engines.
The company also manufactures specialized components for the

aerospace, power, energy, oil & gas, rail & marine, mining &
construction equipment, and other industries.
It is capable of producing complex large volume parts in both steel

and aluminum.

CLIENTS OF BHARAT FORGE

ITS CUSTOMER BASE
INCLUDES VIRTUALLY
EVERY GLOBAL
AUTOMOTIVE OEM AND
TIER I SUPPLIER.
TOYOTA, BMW, GENERAL
MOTORS, VOLKSWAGEN,
AUDI, RENAULT, FORD,
VOLVO ETC.

STP ANALYSIS
Segmentation:
Bharat Forge is primarily a metal forming company and hence it segments the market where there is
a need for formed metal such as the automotive industry and in the non-automotive industry such as
Power, Oil and Gas, Locomotive and Marine, Aerospace, Metals and Mining, Construction and General
Engineering.

Targeting:
In this segments it targets every global OEM and Tier 1 Suppliers. Daimler Chrysler, Toyota, BMW,
General Motors, Volkswagen, Audi, Renault, Ford, Volvo, Caterpillar - Perkins, Iveco, Arvin Meritor,
Detroit Diesel, Cummins, Dana Corporation, Honda, Scania and several others source their complex
forging requirements including machined crankshafts, front axle beams and steering knuckles from
Bharat Forge.
Positioning:
It has positioned itself as the provider of the different types of formed metal equipment which is of
the highest standard and which uses innovative technology to meet the specific needs and
requirements of the major global companies in varied industry.

DESIGNING ENGINEERING AND

PRODUCT DEVELOPMENT

Bharat forge offers end-to-end solutions to its global customers, based on its extensive

technology, product design and product development expertise.

THE DESIGN & ENGINEERING FACILITY COMPRISES :

State-of-the-art CAD / CAM / CAE infrastructure for 3D modeling, NC tool path generation and FEA analysis to

accelerate response time in developing new parts.

Metal flow simulation software "DEFORM" & "FORGE " for virtual manufacturing and a specialized preform

design software "Vera Cad" for design optimization and process validation to develop new parts right the first
time.

High-end CAM software, like "WORKNC", "UG-NX" for generating NC tool paths for high-speed die cutting and

"NC SPEED" for tool path optimization to reduce turnaround time in die manufacturing

Value analysis and value engineering (VAVE)

Light Weighting

VISION FOR INNOVATION

JOINT VENTURES
Bharat Forge Limited, the flagship company, of the Kalyani Group, and Elbit Systems Land and

C4I Ltd., a wholly owned subsidiary of Elbit Systems Ltd., on Feb. 7, 2013 announced a strategic
co-operation in India through the establishment of a new Joint Venture Company (JVC), to
address the Indian Ministry of Defense and other potential Indian government customers
requirements for the most advanced artillery and mortars systems solutions.

Bharat Forge on February 19, 2015 announced a joint venture with Israel's Rafael Advanced

Defense Systems for manufacturing high-tech defense components.

The Kalyani Group announced the 51:49 defense joint venture with Rafael. The deal comes

within months of the government's move to allow 49% FDI in defense manufacturing. The 51:49
joint venture will make Spike anti-tank guided missiles for the Indian armed forces and will
involve transfer of technology from Rafael.

CHANNEL STRATEGY
They are the direct suppliers of all the automotive and non-automotive

companies

They provide customized solutions

They use the traditional channels of distribution and only offline

distribution channel strategies to the OEM and Tier 1 Suppliers

REVENUE:
As per their latest annual report, their total revenue for the year 2014 is Rs.

35,139.72 crores and net profit is Rs. 3,999.29 crores

SWOT ANALYSIS
Strengths:

Weaknesses:

High Economies of scale

Strong and trusted Brands
Technology and manpower cost
advantage

Over-dependence on Automobile
segment
Lack of in-house R&D
Less focus on small forging equipment

Opportunities:

Threats:

High demand in automobile industry

Demand in Nuclear, Power and
Refinery sectors
Access to better technology & work
practices across globe

Rising input costs, particularly steel &

electrical power.
Demand for new products, especially
from foreign OEMs which may not
match by Economic Order Quantity.

THANK YOU