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Emerging Tourism


Emerging concepts

Monsoon tourism

Rural Tourism

Agri Tourism

Wine Tourism

Spice tourism

Adventure tourism

Legacy tourism

Sustainable tourism

Backwater tourism

Responsible tourism

Ayurvedic tourism

Indigenous Tourism

Medical tourism

Heritage tourism

Circuit tourism

Conservational international states,
Eco-Tourism is responsible travel that promotes
conservation of nature and sustain the well-being of local
International Eco tourism Society defines
Eco- tourism is responsible travel to natural areas that
conserves the environment and improves the well-being of
local people

Concept of Eco-tourism
Ecotourism is a new concept in tourism.
It is a purposeful travel to natural areas to understand the cultural and
natural history of environment, taking care not to alter the integrity of
the ecosystem, while producing economic opportunities that make
conservation of natural resources beneficial to local people.
In short, ecotourism can be conceptualised as Any tourism programme that
(a) nature based,
(b) ecologically sustainable,
(c) where education and interpretation is a major component and
(d) where local people are benefited
If it does not satisfy any one of these components then it cannot be called a
real ecotourism venture.

Minimize negative impacts
Build environmental and cultural awareness and respect
Provide positive experiences for both visitors and hosts
Provide direst financial benefits for conservation
Provide financial benefits and employment for local people
Raise sensitivity to host countrys political, environmental, and
social climate
Historical, biological and cultural conservation, preservation,
sustainable development

Benefits and importance

Provides job and income for local people
Makes possible funds for purchasing and improving protected
and natural areas to attract more eco tourist in future
Provides environmental education for visitors
Encourages heritage and environmental preservation

Do's and Don'ts of eco-tourism

Carry back all non-degradable litter such as empty bottles, tins, plastic bags
They must be disposed in municipal dustbins only.
Observe the sanctity of holy sites, temples and local cultures.
Cut noise pollution. Do not blare aloud radios, tape recorders or other
electronic equipment in nature resorts, sanctuaries and wildlife parks.

Respect people's privacy while taking photographs. Ask for prior permission
before taking a photograph

Do not take away flora and fauna in the forms of cuttings, seeds or roots.
. Do not use pollutants such as detergent, in streams or springs while
washing and bathing.
Do not use wood as fuel to cook food at the campsite.
Do not leave cigarettes butts or make open fires in the forests.
Do not consume aerated drinks, alcohol, drugs or any other intoxicant and
throw bottles in the wild.
Do not tempt the locals, especially children by offering them foodstuff or
Respect local traditions
Polythene and plastics are non biodegradable and unhealthy for the
environment and must not be used and littered

Thenmala, Kerala
First planned ecotourism destination (Thenmala Ecotourism Project) has
been formulated in and around Shenduruney Wildlife Sanctuary with the
co-operation of departments such as Forest, Irrigation and Tourism.
In order to give flexibility in management for the development of this
destination, a separate Society, the Thenmala Ecotourism Promotion Society
(TEPS) has been constituted.
"Thenmala Ecotourism" has been conceived as a first planned ecotourism
destination in India and the initial stages of implementation is completed.
The major objectives of this project are
To develop Thenmala dam and its surroundings as a major tourist
To promote Ecotourism on the basis of sound principles of ecological
sustainability in the surrounding areas of Thenmala.
To have a well planned tourism destination with emphasis on sustainable
tourism development so as to become a model for other destination
development programmes.

Located about 72kms from Thiruvananthapuram,
Thenmala : "Then + Mala" , "Then" means honey and "Mala"
means hillock i.e. it mean honey hills.
The honey collected from Thenmala forest region is of good
quality and of high medicinal value because of the unique
floristic composition of the forests.

The plan
Tourism Facilitation Center
Well-conceived information center explaining The wide range
of Tourism products available at Thenmala.
Shop Courts - Run by Local Women Self Help Groups.
Toilet facilities
Well informed staff to provide personal attention.
Functions from 09.00 am to 7.30 pm on all days.

Leisure Zone
Musical Dancing Fountain
Sculpture garden

Adventure zone
The activities in this zone favours adventure tourism.
The attractions in this area are the Elevated Walkway, The
Mountain Biking, Rock Climbing, River Crossing, Nature Trails,
Resting Spots, Lotus Pond, etc.
The nature trail winding through various areas of the zone
attracts a large number of nature tourists.

Other attractions


Established to give protection to deer that are strayed out from forests.
Deers protected - Spotted deer, Sambar deer, Barking deer
Tree top huts for family day spending,
Children's eco-park
Short Riverside trek

16 km from Thenmala towards Shenkotah
300 ft height
Amidst evergreen forests
Managed by local people

Location : Western Ghats, Karnataka, Southern India.
Time to Visit : Between September and March,
Weather : Coorg experiences moderate climate with pleasant
winters, warm summers and heavy monsoon.
Known For : Scenic Beauty.
The most important of all attractions is Nagarhole National
Park which is a treasure trove of exquisite wildlife of Coorg.
A number of rivers like Cauvery, originate from this place
making river rafting and white water adventure more joyous.
Madikere is the well known hill station in Coorg
Abbey Falls

Location : Stretches from Jammu & Kashmir to Arunachal Pradesh in the
northeast India.
Time to Visit : Any time of the year, depending on the place
Weather : From freezing cold to desert hot.
Indian States Covered : Jammu & Kashmir, Himachal Pradesh,
Uttranchal, West Bengal, Sikkim, Assam, Arunachal Pradesh
The Himalayan Wildlife
Corbett National Park, Uttaranchal; The Great Himalayan National Park,
Himachal Pradesh; Namdapha National Park, Arunachal Pradesh;
The Himalayan Rivers
Major Himalayan Rivers are - Indus, Sutlej, Ganga, Yamuna, Brahmaputra
The Himalayan Hill Stations
Gulmarg & Sonamarg, Srinagar, Ladakh, Shimla, Kullu, Manali, Dharamsala,
Dalhousie, Sarahan, Nainital, Mussoorie, Rishikesh, Gangtok, Darjeeling,
Kailash Mansarovar

Location : Kerala is a south Indian state, located in the extreme southern
tip of India.
Time to Visit : Any Time of the year.
Weather : Salubrious and Pleasant.
Known For : The Rich Biological Resources
Kerala Wildlife Resources
Settled in the luxuriant forests of the Western Ghats in Kerala are some of
the finest Wildlife sanctuaries and National Parks. Each one home to rare
animals, birds, reptiles, insects and plants Wynad Wildlife Sanctuary,
Eravikulam National Park, Periyar National Park, Silent Valley National
Kerala Backwaters
Cochin, Alappey, Kumarkom
Kerala Beaches
Alappuzha Beach, Kovalam Beach, Pthiramanal Beach, Sankhumugham
Beach, Thirumullavaram Beach and Varkala Beach Kerala.
Kerala Hill Stations
Munnar, Wayanad, Nelliyampathi

GEOGRAPHICAL DEFINITION A multi faceted activity that
takes place in the environment outside heavily urbanized areas
PRODUCT RELATED DEFINITION- Tourism which promotes
rural attractions, rural adventure tours, nature based tours,
eco-tours, rural resorts, and rural festivals and events
which offers the tourist the experience of society and heritage,
primary and secondary production open space and contact
with nature

Concepts of rural tourism

Sustain and create local incomes, employment and growth
Contribute to the costs of providing economic and social
Encourage the development of other industrial sectors
Contribute to local resident amenities and services
Contribute to the conservation of environmental and cultural

The objectives

Showcase rural life, art, culture and heritage at rural locations and in
Art & craft, handloom, and textiles
T benefit the local community economically and
To enable interaction between tourists and local population for a
mutually enriching experience
Village Hodka, Kachchh, Gujarat
Village Naggar, Himachal Pradesh
Kancheepuram, Tamilnadu
Kumbalangi, Kerala

Tribal tours in north east India

Agricultural tourism in Baramati, Pune
Guided walking tours in the Himalayas
Cultural experiences in the Thar desert
Plantation tours, Munnar

Golf Tourism
India happened to be the second
country in the world to play Golf,
preceding the United Kingdom.
The British gifted India both Cricket
and Golf.

The sport of Golf grew amidst the

lush green farms, the soothing
landscape and the fervour for the
game make many a men move.

Most of the Golf courses that have

been developed in India are
surrounded by natural beauty

Golf centers
Delhi Golf Club
The Chandigarh Golf Club
The Shimla Golf Club
The Calcutta Golf Club
The Gymkhana Club Golf Course in Gindy, Chennai (Madras)
The Gymkhana Club in Ootacamund (Ooty)
Presidency Golf Club, Mumbai
Karnataka is going to launch 'golf tourism' circuit
Bangalore, Mysore, Belgaum, Chikmagalur and Madikeri

Golf destinations
Gulmarg, Srinagar, Shimla, Chandigargh, Agra, Delhi, Jaipur
Mumbai, Pune
Chennai, Bangalore, Coimbatore, Hyderabad, Kodaikanal,

Wine Tourism
In wine tourism one can take a
walk through beautiful vineyards
witness to the wine making
process, taste wine
They can buy wine also on the
Sula Vineyards ,Nasik
Grover Vineyards ,Bangalore
Tiger Hill Vineyards located on the
Mumbai-Nasik highway

Wine tourism
Wine tourism is all about tasting, consumption or purchase of
wine either from the source or from near the source.
This form of tourism may comprise visits to vineyards, wineries
and restaurants that offer distinct vintages.
It may also include visit to wine festivals or any such related
There are several wine regions across the globe which has
found it profitable to promote wine tourism.
Indian Government has finally discovered the wine hungry
market that's growing at a fast pace, and is trying to catch up
with the front runners of the industry in a quest to promote wine

India is bringing more and more of its fertile lands under grape cultivation.
Currently more that 50,000 hectares of land in India are used for growing
Pune, Nasik, Bangalore, Nandhi valley, Belgaon, Bijapur are amongst
the famous wine destinations of India.
The focus of Indian Government lies on planning the wine yards of
Maharashtra, Himachal Pradesh, Andhra Pradesh and Karnataka
Hotels, guest houses, restaurants and spas are coming up in Nasik and
Bangalore to give wine related spa treatments, like champagne showers,
to attract tourist footfalls. T
Steps are also being taken to educate students and hospitality
professionals on wine processing and wine tasting.
Along with that technical assistance and know how to the farmers is
being given, to get best quality products..

Wine destinations
Maharashtra, in western India, is the largest producer of wine in India with a
production 10 million liters of wine every year.
Nasik, Pune and Sangli are the cities that are largely involved in grape cultivation.
Napa Valley in Nasik boasts of being specialized in this industry with international
alliances and technical know how.
Its climate is said to be similar to that of South France and its temperature and
humidity are considered ideal for grape cultivation.
The largest wine producing companies in Nasik are Sula and Indage.

Tiger Hills Resort in Nasik is the first wine resort and spa in India.
The USP of the resort is its spa that offers unique vino therapies including
champagne showers and baths using grape seed oils and extracts.
There are more such luxury wine resort projects in the pipeline in Pune, Karnataka
and Himachal Pradesh.
Apart from the resorts, wine bars are also a point of attraction in Nasik.

Karnataka is the second largest producer of wine in the country, producing
1.8 million liters of wine every year.

Around 600 acres of its land is used for grape cultivation. Chikkaballapur,
Bagalkot, Belgaon and Bijapur cities of Karnataka have tasted the scope
of this industry and are extensively involved in wine production.

Karnataka Wine Board organises wine festival here, to boost wine tourism
in the state.

During this festival, wine connoisseurs from all over the world can taste the
Indian wine and attend seminars and conferences on wine production

Camping tourism
This category of camp sites includes areas near (but outside) National Parks, Sanctuaries and
Bio-Sphere Reserves


(a) Land: Campsites on/ near trekking routes & hiking trails, camps in remote areas (b)
Water: Rafting beach camps along rivers, camps for sea kayaking along the ocean
/along water bodies and backwaters, camps near water bodies for promotion of water
touring, water sports and tourism activities such as kayaking, canoeing, waterskiing,
parasailing using motorboats etc.
(c) Air: Camps in the mountains for promoting paragliding, parasailing, hot air

The Himalayan mountain ranges Chitrauli, near Nainital

(Uttaranchal) is a popular base camp for trekking expedition in
Corbett National Park provides Tiger camping.

Himachal: Sarchu in Lahaul, Sangla and Kalpa in Kinnaur and at

Kaza in Spiti, Dharamsala ,Dalhousie (Chamba) and camps at
Kullu-Manali are popular vacation hubs. Camps at Hatu (Shimla)
at a height of 10500 ft, makes you want to touch the sky.
Gujarats Gir has lion safari camps.
safari in Rajasthan is another ideal place for a wildlife camping.

Ranthambore National Park has camping at Dev Villas, with

the Aravalli backdrop
Rajasthan also has desert camping at Jaisalmer Sam sand
Rann of Kutch Wild Ass Sanctuarys has a choice of
adventurous camping haunts.
The beach camps at Kutch and Goa
Karnatakas Cauvery Fishing Camp, Kabini River Lodge
Camps, Kali Wilderness Camp,

Medical Tourism

People from countries like Europe, Middle East, Greek and Egypt have
been travelling to hot springs, baths and remote retreats during 18th and
19th century to cure ailments.
Medical tourism is a term where people travel to other countries to obtain
medical, dental, and surgical care, while at the same time, they can enjoy a
vacation and enjoy the tourist attractions of the countries.

It has become a common form of vacationing, and covers a broad

spectrum of medical services.

Medical tourism is a growing sector in India.

Advantages for medical tourists include reduced costs, the availability of
latest medical technologies and a growing compliance on
international quality standards,
Alternative medicine, bone-marrow transplant, cardiac bypass, eye surgery
and hip replacement, heart surgery

Previously medical tourism was dominated by cosmetic and

dental procedures.
Knee replacements to major heart surgery can be obtained in
developing countries where internationally accredited health
centers provide high-quality treatment with lower costs and
shorter waiting periods.
Emerging medical tourism destinations:India, Brazil, Costa
Rica, Panama, Thailand, and Malaysia etc.
India has the golden opportunity to emerge as a leader in
Medical Tourismand has developed, efficient and safe health
services, and also has major tourist attractions, some of which
are world renowned.

India Hospital Packages

All India Institute of Medical Science
- Apollo Hospital
- B.M.Birla Heart Research Centre
- Christian Medical College Vellore
- Tata Memorial Hospital
- Apollo Cancer Hospital Chennai
- Indraprastha Medical Corporation
- Institute of Cardiovascular Diseases

MICE : Meetings,Incentives, Conventions and Exhibitions
Business-oriented segment,
Incentives part of MICE is usually provided to employees
/dealers/distributors as a reward, it tends to be leisure based.
30% of Singaporestourism revenue is from MICE
Malaysia is specifically targeting the MICE market
Worldwide, at least 50 million trips are taken each year for MICE
Indian Convention & Promotion Bureau (ICPB), focused on
Conference, Meetings and Incentive industry of India, is also
promoting India as an emerging MICE destination.

Main Source Markets

Europe North America.
significant growth from
Brazil, Russia, India

Delhi, Mumbai,
Hyderabad, Noida, Agra

Indian inbound MICE segment is growing at 15 to 20% annually.

The Infrastructure - India provides an impressive combination of
accommodation and other conference support facilities to hold a
successful Conference.
Vigyan Bhawan in New Delhi,
Renaissance Hotel and Convention Center in Mumbai
BM Birla Science and Technology Centre in Jaipur
The Jaypee Hotels & International Convention Centre, Agra
Cochin Convention Centre, Kochi etc
International convention centre, Hyderabad

Criteria To Be A MICE Destination

very good infrastructure such as big Convention Centres,

Conferences and Banquet Halls, Exhibition Centres, Auditoriums
and stadiums for hosting opening/ closing ceremonies and other
Good number of 5-star and 4-star hotels for accommodation
Restaurants, bars, recreational activities like Golf course, Yoga
and Ayurveda centre, Discotheque, Health club with spa facilities
Accessibility in terms of domestic and international flights, so that
the people who comes to India for business purpose, could
perform their job while enjoying pleasure.

The End