Kursus Peningkatan Profesionalisme Guru:

Pengendalian Kajian Kes (Case Leading)

Bagi Subjek Pengajian Perniagaan 946
Dianjurkan Oleh

Majlis Peperiksaan Malaysia

(MPM)
Hotel Residen, UNITEN
17 Hingga 19 MEI 2013

Using Case Studies as Advanced Learning Tool

MODULE 1
INTRODUCTION LEARNING
REVISITED
INTRODUCTION TO CASE STUDY
ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

Have we learned
What is Learning?

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

Learning Objectives

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

Learning Objectives
Knowledge (Cognitive)

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

Operant Conditioning Approach

(BF Skinner)
Moving Towards Desired Behavior (Learned)
Rewards, pleasant, comfort

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

Social Learning Process

4 processes

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

The Learning Tool

The Case Study as the Model
I Hear

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

MAPFORM
Effective Learning

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

 Pause

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

10

INTRODUCTION TO CASE STUDY

What is a case?
What are the characteristics of good cases
What are the different types of cases?
Which management principle to focus?

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

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What is a case
An in-depth description of situation

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

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Characteristics of a good case study

It contains

It does not

Management Principles

Contain single answer

Carry writers personal
view
Attempt to confuse
the readers
Present a fictitious
phenomena or event

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

13

Classification of Cases
Case Type

Description

Purpose/Uses

Problem or
Decision
Cases

Contains actor (decision

maker) and situation to be
solved. Provide information
for various alternative
solutions

Familiarize the participants of

decision making environment;
Improve information
management ability

Appraisal
Cases

Contains management or
leadership practices of
individual or organization or
event; Hindsight

Improve the HOT (analytical,

synthesis, evaluative) skills

Illustrative
Case

Contains success or failure

situations of individual,
organization or event;
Examples

Increase practical knowledge of

the participants. Highlight the
wow factor

Case History

Contains chronological
events of an organization

Appreciate the history and value

of the organization. Sometimes
it is illustrative

Assist the readers to understand

Technical description
Industry
technical jargon and
regarding the event,
Notes
mechanism; Shorten the
organization,
etc.
Case
Study as Advanced Learning
ProfMMuda USIM/CWAM
corresponding14case.
Tool

Management Principles
focus on your interest and expertise
Management
Functions
Planning

ProfMMuda USIM/CWAM

Business Functions
Production

Case Study as Advanced Learning

Tool

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 Pause

ProfMMuda USIM/CWAM

Case Study as Advanced Learning

Tool

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