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Pharmaceutical
detailing
Pharmaceutical detailing occurs when
representatives form drug companies go
to doctors offices to pitch a specific drug.
These visits can keep doctors up to date
on new drugs and help providers choose
newer, more effective treatments, but you
must be aware of the conflicts of interest
these visits can create. A problematic
aspect of these visits is that the drug
samples are new and expensive.
Pharmaceutical
detailing
Patients get started on these free drug
samples that are given in the clinic, but
soon have to pay for them when the
sample runs out. Sometimes a less
expensive and equally effective drug is
available. Some clinics are now prohibiting
visits from pharmaceutical reps due to the
conflict of interest this creates. Electronic
detailing or e-detailing, is now becoming
more common because physicians have
less time for face to face meetings.
Correcting a colleaques
excessive medication of
a patient
Physician : sometimes you see
patients who have been seen by other
doctors. And they come with the
prescriptions.
Sometimes
a
prescription which has been given to
the patient contains many drugs,
which may not be needed A mother
came with her child who had been
prescribed a lot of unnecessary drugs.
Correcting a colleaques
excessive medication of
a patient
Now, the question arises : Should I tell the
mother that Dont give the medicines, it will
harm your child, because if you tell that, then
your personal relationship with your colleague
might be strained. But you know that so many
drugs are not good for the child and therefore
should not be used. It is a difficult situation. I
told
the
mother
that
probably
these
medicines
were
prescribed
when
your
physician saw the child for the first time. But I
dont think these medicines should be taken
any more. So you can stop all these medicines
and give only these drugs.