Screen Test (16:9)

Aspect Ratio Test

4x3

16x9
MOBI.SOL BUSINESS
PLAN
Mobile Solutions for the
Government
Kick-Starting the Mobi.SOL Concept
 Introduction, Mission and Core Values
Introduction
 As our tagline
suggests Mobi.SOL is
your ONE-Stop
mobile solution for
government
agencies and public
 Malaysian public
awareness of 3G and
WAP has increased
 Offers comprehensive
mobile solutions to
Percentage distribution of mobile
government subscribers by awareness of 3G
agencies and the
public
Mobi.SOL at-a-glance
 Mobi.SOL was  The Company
recently founded shareholders are
founders:
in early 2007 and  Chief Executive
is incorporated as Officer - Ding Wei
a limited liability Yee (40%)
company  Chief Operations
Officer - Dharmini
 The main office is Joseph (40%)
located in Kuala  Chief Technical

Lumpur City Officer -  Ali Z

Mission & Core Values
 Mission Statement  Core Values
 "To be the best supplier  Customer Driven
of mobile technology
solutions to our global  Integrity
communication
customers and  Operational
business partners at Excellence
the lowest total cost of
ownership"  Economic Value
 
What we’re Selling
 Products & Services
Products & Services
 Our Solutions
 Mobi.SOL Media Suite
 Mobi.Friends Club
 Mobi.Votes
 Mobi.Feedback

 Mobi.SOL Enterprise
Suite
 Mobi.SOL Corporate
Messaging
 Mobi.SOL Integrated
CRM Messaging
Products & Services
 Our Solutions
 Mobi.SOL Provisioning
Suite
 Mobi.SOL
Provisioning Suite
 Content
Management
 Content Collection
Agent
 Billing Management
Our Market
 Mobile Market Analysis, Market Segmentation &
 Market Needs
Mobile Market Analysis
Mobile


connections
(millions)
by service
providers
and
business
partners of
Mobi.SOL
§ Maxis
§ Celcom
§ Digi
Mobile Market Analysis
 The growth rate
of mobile Mobile Demand and Penetration
Rate
demand and
penetration has

subscribers
been increasing

(million )
No. of
year on year
 The pre-paid
market is slowly
declining, giving
way to post-paid
users
Market segmentation
Percentage


distribution
of
subscribers
by
payment
plan
Market Segmentation
 Government  M-Population of
agencies:
 Income tax
Malaysia:
 National Service  3.4 million
 Police postpaid
 DBKL
subscribers
 Syabas
 TNB
(mostly
 Gas subscribers of
 JPJ 3G)
 16.1 million pre-
Market Segmentation
 3G Subscribers by Service
 3G Subscribers Provider 2006
Market Needs
 Mobi.SOL seeks to fulfil the
following benefits that
are important to its
customers:
 Government agencies
 Provide better
services to citizens
of Malaysia
 Paperless government
 Payments made on-
time
 Ease of use for
Malaysians
 Broader reach and
instant connectivity
 Convenience and
The Business We’re
 Competitors & Business Partners
Competitors
 Mobi.SOL’s  Mobi.SOL has plans to
penetrate the Asia-
competitors are Pacific market by 2009
and therefore has to
the many local consider the leading
and foreign mobile companies in
Japan and China
Mobile Solutions  China Mobile (Hong
Kong) Limited
companies  China Unicom
  NTT Corporation
 KDDI Corporation
Business Partners
 Mobi.SOL business
partners with
local service
providers:
 Maxis
 Celcom
 Digi
Sales
 Marketing Strategy, Interaction Among Entities,
 Mobi.SOL Infrastructure, Activity Flow
Marketing Strategy
 Mobi.SOL will be offering a  Direct Sales Team will manage
unique solution that will the government agencies
be introduced to the and business partners
market through targeted through personal sales
calls. This market is a long
advertising: term, repetitive business
 SMS and MMS blasts where relationships are a
 SMS competitions key component to success.
 e-newsletters 
 E-Commerce site
optimization
 Sales will be targeted
to Malaysian Government
 direct sales agencies in the early
 Outdoor advertising stages. Plans to expand into
 Media advertising the Asia-Pacific markets are
scheduled for 2009.
Interaction Among Entities

G o ve rn m
ent

M o b i. S O
L M o b il
Te lco
e
s
M a rke
t
 Mobi.SOL Infrastructure
Operations Business Partners
§E-Commerce site
§Internet §Maxis
§Telecos §Celcom
M o b i. S O §Digi
L
Technology
Sales
§Mobi.SOL Platform Technologies
§Transaction Server §Advertisements & Promos
Customer Support §Direct Sales
§3G & WAP
§Emergency response
§Complaints
§Enquiries
 Activity Flow
Pla tfo rm Te ch n o lo g ie s Government Organization
(Transaction server) a . S M S b la sts
( RM0 . 50 / SMS
)
5 . Tra n sa ctio n
4 . Fo rw a rd u se r su cce ssfu l
re q u e sts o r u n su cce ssfu l
6 . Fo rw a rd
tra n sa ctio n n u m b e rs ( Staff from
g o ve rn m e n
t
Mobi.SOL o rg a n iza tio
n is p a rt o f
4 a . V e rify U se r 2 . A u th o rize su b scrip tio n m o b ile
A cco u n t ( RM5 ) m a rke t)
&Balance 5 . Fo rw a rd tra n sa ctio n
1 . S u b scrip tio n
7 . B illin g re p ly ( R M 5 / tra n sa ctio n )
o f A cco u n t
R e p o rt 8 . R e ve n u e 3. W A P
S h a re $ $ $ p a ym e n t
Telcos re q u e sts Mobile Market
( Mobile
co n n e ctio n )
Revenue Model
 We are a B2B2C company
 Sales Model
 Setting up Mobile Platform
 Transaction server
 Transaction Fee Model
 SMS Transactions
 WAP Payments
Revenue Model
 Subscription Model
 Subscription for m-Government WAP
Account
 Affiliate Model
 Revenue sharing with Telcos, Government
and Mobi.SOL ( 30%, 40% and 30%
respectively)
Start-up Expenditure
Start - up
   
Requirements  
   
Start - up Expenses  
Legal $2,000
Stationery etc . $100
Insurance $1,000
Computer $100,000
Consultant Fees $500
Rent $700
Other $1,000,000
Total Start - up Expenses $1,104,300
   
Start - up Assets  
Cash Required $100,000
Other Current Assets $5,000
Long - term Assets $10,000
Total Assets $115,000
   
Total Requirements $1,219,300
Start-up Expenditure
Sales Projection
Sales Forecast
  Year 1 Year 2 Year 3
Sales      
Mobi . SOL Media Suite $126,525 $135,382 $144,858
Mobi . SOL Enterprise Suite $113,655 $126,610 $134,472
Mobi . SOL Provisioning $467,297 $420,231 $500,007
Suite
Total Sales $707,477 $682,223 $779,337
       
Direct Cost of Sales Year 1 Year 2 Year 3
Research & Development $62,610 $66,999 $71,688
Maintenance $53,665 $57,422 $76,707
Subtotal Direct Cost of $116,275 $124,421 $148,395
Sales
Sales Projection
$80,000

$70,000

$60,000

$50,000

$40,000 Mobi.SOL Media Suite

$30,000 Mobi.SOL Enterprise Suite
$20,000 Mobi.SOL Provisioning Suite

$10,000

$0
S.W.O.T Analysis
S.W.O.T Analysis
 Strengths  Weaknesses
 A dependence on
 We are a quickly changing
growing technology
company  Cost factor

 We pioneer new associated with

keeping state-of-
technologies the-art hardware
 We put  A budding company

customers first that needs to

build a strong
 reputation in the
S.W.O.T Analysis
 Opportunities  Threats
 Growing population  Rapidly falling
of mobile cost of Mobile
subscribers service
 Social bonds products
fostered by the  Emergence local
new mobile
communities competitors
 Strategic
 Poor mobile

alliances offering network
sources for coverage
Conclusion
 The Mobile market is a very lucrative one
with a steadily increasing growth rate
 The threats we face are medium level risks
and the opportunities we gain far outweigh
the risks
 De-Risk
 Value Innovation on products and services to
make a leap in value for Mobi.SOL and to
make other competition irrelevant
 Keep innovating in-line with new technologies
Thank you
 Please visit us at out E-Commerce site:
 www.mobiSOL.com

 Q&A