Beruflich Dokumente
Kultur Dokumente
Secondary Data
Secondary Data
Data gathered by another source (e.g.
research study, survey, interview)
Secondary data is gathered BEFORE
primary data. WHY?
Because you want to find out what is
already known about a subject before
you dive into your own investigation.
WHY?
Because some of your questions can
possibly have been already answered
by other investigators or authors. Why
reinvent the wheel?
Primary Data
Data never gathered before
Advantage: find data you need to
suit your purpose
Disadvantage: usually more costly
and time consuming than
collecting secondary data
Collected after secondary data is
collected
Sampling Techniques
Population - total group of respondents
that the researcher wants to study.
Populations are too costly and time
consuming to study in entirety.
Sampling Techniques
A probability sample is one that gives
every member of the population a
known chance of being selected.
simple random sample - anyone
stratified sample - different groups (ages)
cluster sample - different areas (cities)
Sampling Techniques
A non-probability sample is an
arbitrary grouping that limits the
use of some statistical tests. It is
not selected randomly.
convenience sample - readily
available
quota sample - maintain
representation
Constructing the
Questionnaire
Important characteristics of
good questionnaires
Assignment
Prepare a questionnaire (word processed on paper) that
you utilized to gather the primary data for the formal
report case.
The questionnaire will be inserted as an appendix at the
end of your formal report.
Remember, you should include on the survey:
an introductory statement about the purpose of the
survey,
a motivational reason why customers should take it, and
a reminder to participants that they are taking the survey
anonymously.
You should NOT include on the survey:
answer percentages
ensure anonymity
END