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Creating Competitive
Advantage
Copyright 2010 Pearson Education, Inc.
Publishing as Prentice Hall
Competitor Analysis
Competitive Strategies
Balancing Customer and Competitor
Orientations
Competitor Analysis
Competitor analysis is the process of
identifying, assessing, and selecting
key competitors
Competitor Analysis
Identifying Competitors
Competitor Analysis
Assessing Competitors
Competitor Analysis
Assessing Competitors
Competitor Analysis
Selecting Competitors to Attack and Avoid
Customer value analysis determines the
benefits that target customers value and
how customers rate the relative value of
various competitors offers.
Competitor Analysis
Selecting Competitors to Attack and Avoid
Competitor Analysis
Selecting Competitors to Attack and Avoid
Competitor Analysis
Designing a Competitive Intelligence System
Competitive Strategies
Approaches to Marketing Strategy
Competitive Strategies
Approaches to Marketing Strategy
Competitive Strategies
Basic Competitive Strategies
Competitive Strategies
Basic Competitive Strategies
Competitive Strategies
Basic Competitive Strategies
Competitive Strategies
Basic Competitive Strategies
Competitive Strategies
Basic Competitive Strategies
Operational excellence
Customer intimacy
Product leadership
Competitive Strategies
Basic Competitive Strategies
Competitive Strategies
Basic Competitive Strategies
Competitive Strategies
Basic Competitive Strategies
Competitive Strategies
Competitive Positions
Competitive Strategies
Competitive Positions
Competitive Strategies
Market Leader Strategies
Competitive Strategies
Market Leader Strategies
Expanding Total Demand
Competitive Strategies
Market Leader Strategies
Protecting Market Share
Competitive Strategies
Market Leader Strategies
Expanding Market Share
Competitive Strategies
Market Challenger Strategies
Competitive Strategies
Market Follower Strategies
Competitive Strategies
Market Nicher Strategies