Prof. DR. H. Nurzaman Bachtiar, MSc, DEA.

Prof. DR. H. Adrimas, MS

June 2010

MANAGERIAL ECONOMICS
(EKONOMI MANEJERIAL)

The application of economic theory and the

Penerapan
teori ilmu
ekonomiscience
dan alat-alat
tools
of analysis
of decision
to
analisa dari ilmu pengambilan keputusan
examine
how
an
organization
can
achieve
(decision science) untuk mengetahui
its
aims or objectives
most efficiently.
bagaimana
suatu organisasi
dapat mencapai
tujuannya secara lebih efisien.

Management Decision Problems

Economic Theory:
Micro-Macro econ.

Decision Science Tools:

Mathematical econ, Econometrics

MANAGERIAL ECONOMICS
to find

OPTIMAL
Pemecahan
yang SOLUTION
optimal terhadap
TO
permasalahanDECISION
keputusanPROBLEMS
maneger
MANAGERIAL

Salvatore, p.3-4

(1) MANAGER
A person who directs/commands resources to
Seseorang yang mengarahkan sumberdaya untuk
achieve a stated goal.
mencapai tujuan yang direncanakan.
Allmengarahkan
individualsseluruh
who upaya orang lain;
(a)
(b)
inputs yang
diperlukan dalam
(a)mengadakan
direct the efforts
of others
berproduksi;
(b)yang
purchase
inputsjawab
to bediused
in pengambilan
production
(c)
bertanggung
dalam
hargaof
produk
atauother
kualitasnya.
(c)keputusan:
are in charge
making
decisions
such as product price or quality.
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(2) ECONOMICS
The science of making decisions in the presence
of scarce resources.
What goods and services will be produced and it what
quantities ?
How will the various goods and service be produced ?
When will the various goods and services be produced ?
Where will the various goods and services be produced ?
Who will consume the various goods and services ?
4

Economics
Scarcity

Choices

Means that our

wants exceed the
resources
Setiap
orang
available
to
menghadapi
ketidak
satisfy them.
puasan.
Everyone
has
Orang
kaya & Miskin
some
unsatisfied
sama2 menghadapi
wants.
kelangkaan.

Face with scarcity, people must make

among sesuatu
the available
Kitachoices
mengorbankan
untuk
alternatives.
Choices
is a Nilai
trade
off. We
mendapatkan
yang lain.
yang
give
up some
to get something
tertinggi
yangthings
kita korbankan
adalah
else. The highest valued alternative
opportunity cost dari sesuatu yang kita
we give up is the opportunity cost of
pilih. Opportunity
cost adalah nilai
what we choose.
tertinggi dari alternative yang hilang.
The opportunity cost of any action is
the highest valued alternative
forgone.

Scarcity is not
poverty.
The poor and the
rich both face
scarcity.

Economics
Ilmu Ekonomi
is
theyg
science
of thepilihan
choices
Ilmu
menjelaskan
the science
explains
yang kitathat
lakukan
ketikathe
kitachoices
we make as we cope with scarcity. 5
menghadapi kelangkaan.

(3) Mathematical Economics

An Individual Consumers Demand
QdX = f(PX, I, PY, T)
QdX = quantity demanded of commodity X by
an individual per time period
PX = price per unit of commodity X
I = consumers income
PY = price of related (: substitute or
complementary) commodities
T=

tastes of the consumer

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Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

The Nature & Scope of Manag Econ

Optimizing Techniques & New Mgt Tools
Demand Theory
Demand Estimation
Case Study I
Production Theory
Production Theory & Estimation (contd)
Cost Theory & Estimation
Case Study II
Market Structure: Perfect Competition,
Monopoly, and Monopolistic Competition
Oligopoly & Firm Architecture
Globalization & Development
Case Study III
Case Study IV
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Contents
(Selected)

1.

The Fundamentals of Managerial Economics

The Economics of Effective Management; Learning Managerial
Economics

2.

Market Forces: Demand and Supply

Demand; Supply; Market Equilibrium; Price Restrictions;
Comparative Statics

3.

Quantitative Demand Analysis

The Elasticity Concept; Obtaining Elasticities from Demand
Function; Regression Analysis

4.

The Theory of Individual Behavior

Consumer Behavior; Consumer Equilibrium; Applications of
Indifference Curve Analysis

5.

The Production Process and Costs

The Production Function; The Cost Function; Multiple Output Cost
Functions

6.

The Organization of the Firm

Methods of Procuring Inputs; Transaction Costs; Optimal Inputs
Procurement

7.

The Nature of Industry

Market Structure; Conduct; Performance; Overview of the
Remainder of the Book

8.

Managing in Competitive, Monopolistic, and

Monopolistically Competitive Markets
Perfect Competition; Monopoly; Monopolistic Competition; Optimal
Advertising Decisions
9

9.

Basic Oligopoly Model

Condition for Oligopoly; Profit Maximization; Comparing Oligopoly
Models

10. Games, Information, and Strategy

Some Game Theory Examples; Cooperative Games; Repeated
Games; Decision Making and the Economics of Information

11. Pricing Strategies for Firms with Market Power

Basic Pricing Strategies; Strategies that Yield Even & Greater
Profits; Pricing Strategies for Special Costs and Demand
Structures

12 A Managers Guide to Government in the Marketplace

Market Failure; Rent Seeking; Government Policy and
International Markets
10

REFERENCES
1.

2.
3.

Dominick Salvatore (2004), Managerial Economics in a

Global Economy, 5th Edition (Thomson South Western)
see: Indonesian edition
Michael R. Baye (2006), Managerial Economics and
Business Strategy, 5th Edition (MC Graw-Hill, New York)
Truett, Lila J. and Dale B. Truett (2004), Managerial
Economics: Analysis, Problems, Cases, 8th Edition (John
Wiley & Sons, Inc.)

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Pelaksanaan Kuliah
1. Perkuliahan + diskusi/tanya-jawab
2. Tugas:
(a) Meringkas Kasus dan Dipresentasikan
(kasus dari buku utama)
(b) Menjawab soal dari Bab yang dipelajari
3. UTS dan UAS
Why in English? Globalization: Perfect K & L mobility.
Listening, taking a note: No talking aside.
The identity of a student be a good student.
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