Television

Industry

Presented by Group
4
Aftab Ali
Harsh Melwani
Japjeev Singh
Khevna Dagli
Prithveeraj Whabi
Sana Khan
Vishal Vyas
Zain Khan

INTRODUCTION
Television is commercially available since the
late 1920s.
The television set has become common-place in
homes, businesses and institutions.
Television employed a combination of optical,
mechanical and electronic technologies to
capture, transmit and display a visual image.
Telecommunication medium for transmitting and
receiving moving images that can be
monochrome or colored, with accompanying
sound.

First Primitive television

Indian TV history
1920

Indian TV history
1980

Indian TV history
2000

Indian TV history
2005

Popular brands

Reputed Company.
Is an industrial multinational
company based in India.

South Korean Company.

Top spot in terms of the number
of TVs sold.
Has started to introduced
internet tv

Japanese Multi-National.
Leading manufacturers of
electronics.

 1st largest electronic

company.
World 2nd largest
manufacturer.
Introduced 1st internet TV.

Was created by Matsushita in

1955 in American Region.
The element PAN means
all & SONIC means sound.

Market Strategies
Sony:

Make believe

Television Redefined

Panasonic: Ideas for life

Only Vierra Makes It Real

Samsung: Next Is What ?

Smart TV

Videocon: Imagine

The Indian Multinational

LG: Lifes Good (With LG)

Market Share Of Individual Firms In

Television Industry

Others; 22
Videocon Industries; 36.02
Panasonic; 1.5
Philips Electronics India; 2.32
Mirc Electronics; 5.3
Samsung India Electronics; 15.86
LG Electronics; 18.38

Facts on growth of TV Industry

2006
2010

2007
2011

2008

2009

Segment Structure
The color television market in India is divided
into 6 segments:
LED

Ranging from 42 to 56 inches

Consumes less power than LCD
televisions of the same size
Price ranging from Rs 50,0004,00,000
Luxury nature

 LCD
Sizes from 15 to 55 inches.
Lower costs and varied sizes.
Price ranging from Rs.15,000 1,25,000

 Ultra slim
Compact CRT
20% slimmer than conventional.
Price ranging from Rs.7,000 15,000

 Flat
Budget TV
Conventional
with
feel
of
elegancy due to flat screen
Price ranging from Rs.6,00010,000

 Conventional
Normal TV
Price ranging from Rs.5,000-8000
Inferior Price band

 3D Television
3 dimensional television
Price ranging 1,00,000 - 6,00,000
Included ethernet, usb, bluetooth
and wifi.

magic mirror glass TV

Smart Television

IP Television

3D Television

Touch Screen Television

Finger Thin Television

Water-Proof Television

Kitchen Television

Objectives of Television Industry

Profit making
Maximum Sales
Innovation
Customer satisfaction
Corporate image

CHALLENGES
Fragmentation of Capacity - not able to
achieve economies of scale
Logistics
Market Penetration
Affordable /Competitive Pricing

After Sale Service & Customer Satisfaction

Action Points for Industry growth

Need to be more quality conscious
Need to improve After Sales Services
Need to Build economies of Scale
Explore exports as a viable option.
More emphasis to develop Rural Market.

Thank You.