BEHAVIOUR

FOR ONLINE
SHOPPING
By Group 7
Ranjeet Singh Badwal - 61
Aditya Patiyal - 39
Nikunj Dhole - 40
Shriya Tewari - 67
Prashantkumar Purohit - 38
Puja Saha 77
Surya manikanta - 45

OBJECTIVE
To study whether people prefer shopping online
or offline on the basis of their shopping
behaviour.

The Research process

Step 1 : Define the Problem and determine
the research objectives
Step 2 : Develop the Research Plan
Step 3 : Collect the information
Step 4 : Analyze the information
Step 5 : Present the findings
Step 6 : Make the decision

Problem
To define problem, detailed information and research papers
have to be read to identify the gap
Research papers read
1. An analysis of factors affecting on online shopping
behavior of consumers
2. E-commerce: Its impact on consumer behavior
3. Influencing the online consumer behavior
4. Understanding online shopping behavior of consumers
From the above research papers we found gap as The
behaviour of the consumers in terms of online

STEP 2 : Our Research Plan

We took various variables to analyse the Consumer
Behaviour:
These variables are :1. Privacy during shopping
2. Can shop whenever they want
3. Relief from traffic and market crowd
4. Product information
5. Product selection
6. Price advantage
7. Product review

Process in Research
Plan
1. Data Sources :- Primary and secondary both.
2. Research approach : Online survey
3. Research Instruments:a) Questionnaires
b) Qualitative measures
c) SPSS software
4. Sampling Plan:a) Sampling unit : Youth and Adults (18-35 years)
b) Sample size : 102 respondents

STEP 3 : Collect the Data

The data collection phase is one of the most crucial,
important and expensive phase of the marketing research
process
Respondents were contacted by :1. Mail
2. Facebook
3. Whatsapp

STEP 4 : Analyse the

Information
The next step is to extract meaningful information by
tabulating analyzing the raw data and applying some
statistical techniques and decision models to discover
meaningful findings

STEP 5 : Present the Findings

The researcher presents findings relevant to the marketing
research study enabling to take strategic decisions
FINDINGS
The data analysis was done by Regression analysis and with
the help of the SPSS software.
After analysing the results in the SPSS software, we come to
the conclusion that around 51% of the sample population are
absolutely OK with doing shopping online.
Also, the dependent variable is Offline shopping preference

STEP 6 : Make The Decision

On the basis of analysis and findings, the consumers nowa-days are very well influenced by the concept of Online
Shopping.
The sample population also prefers Offline Shopping when
it comes to choosing some crucial products which they
feel, requires physical interaction with it.