Beruflich Dokumente
Kultur Dokumente
Enterprise Group
CEO
Javier Resa
Organizatio
n
Developmen
t manager
Business
Development
Filipa Malheiro
Business
Analysts
Fermn Ezcurra
Business
Development
Daniel Chow
Business
Analysts
Mariana Silva
AGENDA
Bosch group
The beginning
Internationalization
Bosch group nowadays
Organizational Structure
New matrix structure in Bosch: Vertizalization
Bosch group in India
Bosch organization in India
Verticalization process
Challenges
Fragmentation of the organization
Confusion and conflict
Voice of the Region May Be Lost
Resentement Across Different Bosch Companies in India
Conclusion
Bosch Group in India
Internationalization
International sucess:
Nowadays
Leading multinational technology and services company
Diversification. Core products are:
Automotive components: brakes, electrical drives, motors, etc.
Industrial products: drives, packaging technology, etc.
Consumer goods and building products: household appliances,
etc.
VERTICALIZATION
Bosch in India
IN
Recent changes:
Link Indian operations to other countries
Increase the set of product divisions
Allows best practices, ensues consistency in manufacturing
processes and facilitates balancing of production
Produce more units at competitive prices
Verticalization Process:
Opportunities
Greater visibility for
smaller divisions
New Career
opportunities
New opprtunities to
contribute globaly
Development of a
Global perpective
Bosch Group in India
BEFORE
Some of the
smallest
divisions were
neglected
Limited carres
opportunities
The interaction
betwee sectors
was limited
The opportunity
to understand
the Dynamics of
global industry
was unknown
AFTER
These smaller
divisions have
now the attention
of the top
managers
Employees can
pursue careers
in the global
divisions
Indian
operations have
now the
opportunity to
participate
Indian bases are
now able to
develop a global
perspective
CHALLENGES
1.
2.
3.
4.
1. FRAGMENTATION OF THE
ORGANIZATION
Requires the approval of the
Global Product Group
The importance of
command is no longer
there
Due to verticalization.
Human resources decisions were put
into place separately.
CONCLUSION
Steady transition from a functional structure to a
transnational organisation through the
verticalization process.
Verticalization presents beneficial opportunities
for India, but challenges must be met to facilitate
the needs of the Indian market.