Beruflich Dokumente
Kultur Dokumente
MARKETING PLAN
FOR
CLEOPATRA BEAUTY
AND
FAIRNESS CREAM
GROUP:05
PREPARED BY:
M. Rakibuzzaman - 051303030
M.Aminul Islam
- 053413530
Ibne Zilane
- 051560030
Executive
Summary
Company Overview
CURRENT MARKET
SITUATION
A lots of competitor
PRODUCT REVIEW
COMPETITIVE REVIEW
Distribution Review
Retailers: We can use some retailers by
giving push money & specialty
advertising items.
Superstores: Superstores like Agora,
PQS, Nandan & Small retail store etc.
Company sells forces: Kohinoor group of
industry can engage their own sells
forces for distributing their product.
SWOT Analysis
STRENGTH:
Distinctive brand name .
Strong technological support
High quality , low price
It follows penetration pricing , And offering ,More
for less
WEAKNESS:
o
o
o
o
OPPORUNITIES:
Demand for quality beauty cream
Chance of introduce it in the rural market & export
in the international market
THREATS:
Marketing Strategies
ACTION PROGRAM:.
January:
January Announcement on TV
channels & newspapers . We spend
10,00,000 Tk to educate our dealers .
February:
February Launching the product on
valentines day
March : News paper contest .
April:
April Beauty contest
May : New Ad on Newspapers &
Televisions
June:
June Surveys & Feedback
CONTROL
We are planning tight control
measures to closely monitor quality
and customer service satisfaction.
Other early warning signals that will
be monitored for signs deviation
from the plan include monthly sales
(by segment and channel) and
monthly expenses.
CONCLUSION
ACKNOWLEDGEMENT
Thank
You