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E-Commerce: Digital
Markets, Digital Goods
10.1
2010 by Pearson
2010 by Pearson
E-Business
E-commerce
10.3
is the part of e-business that deals with the buying and selling
of goods and services over the Internet.
E-commerce
History of e-commerce
10.4
10.5
Figure 10-1
2010 by Pearson
2. Global reach
3. Universal standards
4. Richness
10.6
6. Information density
7. Personalization/Customization:
8. Social technology
10.7
Information asymmetry
Search costs:
Transaction costs:
Menu costs:
10.8
Price discrimination
Dynamic pricing
Disintermediation
2010 by Pearson
The typical distribution channel has several intermediary layers, each of which adds to the
final cost of a product, such as a sweater. Removing layers lowers the final cost to the
consumer.
Figure 10-2
10.9
2010 by Pearson
10.10
2010 by Pearson
Pure-play models
Clicks-and-mortar models
Social Network
Online marketplace:
10.11
Content provider
Service provider
Portal
10.12
Virtual storefront:
Information broker:
Transaction broker:
10.13
2010 by Pearson
Business-to-business (B2B)
Consumer-to-consumer (C2C)
10.14
10.15
2010 by Pearson
Blogs
Customer self-service
10.16
10.17
2010 by Pearson
Companies use EDI to automate transactions for B2B e-commerce and continuous inventory
replenishment. Suppliers can automatically send data about shipments to purchasing firms. The
purchasing firms can use EDI to provide production and inventory requirements and payment
data to suppliers.
Figure 10-5
10.18
2010 by Pearson
10.19
Owned by buyer
Marketing
10.20
2010 by Pearson
A Net Marketplace
Net
marketplaces
are online
marketplaces
where multiple
buyers can
purchase from
multiple
sellers.
Figure 10-7
10.21
2010 by Pearson
http://emallsofamerica.com/
10.22
2010 by Pearson
Consumer-to-Consumer
(C2C)
Online auctions
Electronic auction (e-auction) - Sellers
and buyers solicit consecutive bids from each
other and prices are determined dynamically
Forward auction - Sellers use the site as a
selling channel to many buyers and the
highest bid wins
Reverse auction - Buyers use the site to
purchase a product or service, selecting the
seller with the lowest bid
10.23
2010 by Pearson
10.24
Location-based services
Wireless Advertising
2010 by Pearson
M-commerce sales represent a small fraction of total e-commerce sales, but that
percentage is steadily growing.
Figure 10-8
10.25
2010 by Pearson
10.26
2010 by Pearson
10.27
2010 by Pearson
Digital checking
10.28
2010 by Pearson
10.29
2010 by Pearson
2010 by Pearson
10.31
and
and
C2G
B2G
2010 by Pearson
10.32
2010 by Pearson
10.33
2010 by Pearson