9 Block Model for Online

Healthcare Portal
Grp 9
KSK Kaushik 132
Saphalya Mohanty 138
Partha Patashani 142
Jigar Jain 164
Rupa Mahato - 163

Customer
Segments

The following are the customer segments for the online

healthcare portal :

1.
2.
3.
4.
5.
6.
7.

Tech Savvy Consumers with frequent use of internet

Smartphone Users
Students with age group 15-30
Hospitals and Health Clinics
Medical Colleges
Consumers whose interest in personal wellness is high
Consumers with chronic conditions who want self-care
resources and health coaching to manage their
condition
8. Frequent Online healthcare insurance takers

Value
Proposition
1. Online Healthcare Consultation
2. Online Sale of Health Care Devices like Weight Machines,
Diabetes Checker etc
3. Health News
4. Online Health Insurance
5. Search Facilities for Hospitals, Ambulance services , Blood
bank etc near the locality.
6. Information regarding Alternative Medicine like Acupuncture,
Ayurveda, Reiki , Yoga etc
7. Healthcare communities where expert regularly speak about
healthcare problems
8. Information regarding common diseases , their symptoms,
treatments and prevention. This service would be given free
on the portal
9. Symptom checker where in user keys in symptoms and
possible diseases and treatments would be shown up

Channels
1. Online Advertisements in News Channel Websites
2. Advertisements in Health Catalogues of Hospitals and
Clinics
3. Advertisements at Pharmacy Shops
4. Separate online portal development for Smartphone
users.
5. Tie up with Doctors, Hospitals and Big Pharmacy
companies
6. Recommendations from online health communities and
blogs.

Customer
Relationships
We are planning to customize a CRM software for our online
customers. The CRM software should help do the following in
online healthcare portal:
1. Identify measured response rates from returned health
assessment or calls from physician referral service.
2. Automatically update procedures and revenue.
3. Develop high quality lists of newcomers and loyal customers.
4. Track follow-up dialogue.
5. Receive analytical reports that compute ROI in a standard
fashion.
6. Measure profit received from transactions (encounters) with
customers over a given amount of time

Revenue Streams
The following are the revenue streams for our online
healthcare portal:
1. Sale of Healthcare products
2. Revenues from companies Advertisements on our portal.
3. Revenue from banners of companies products on our
website.
Revenue
Below

Quarter 1 structure
Quarter 2 for four
Quarter
3
Quarter 4
is the expected revenue
quarters:

Expected number of customers

who will buy products

Revenue from sales

(assuming avg transaction of RS 500 )
Number of companies
advertising on our website

200.00

300.00

450.00

700.00

1,00,000.00

1,50,000.00

2,25,000.00

3,50,000.00

5.00

7.00

10.00

10.00

Revenue from banners

of companies products on our website

1,50,000.00

2,10,000.00

3,00,000.00

3,00,000.00

Total Revenue

2,50,000.00

3,60,000.00

5,25,000.00

6,50,000.00

Key Resources
The key resources for the online healthcare portal are :
1. Humans IT developers for the development and
maintenance of the portal. Also customer service personnel
are included.
2. Suppliers of the products which we are selling through the
portal Health Checker, Weight Machines etc.
3. Database of MCQ questions helping medical students
prepare for competitive exams.
4. Vast Repository for Drug related information.
5. Tie-ups with big hospitals and doctors for consultation
inputs regarding patients ailments.
6. Collaboration with news channels for updated news related
to healthcare.
7. Tie up with Insurance companies for selling Medical
Health Insurance online through the portal.

Key Activities
1. Online Healthcare Consultation
2. Online Sale of Health Care Devices like Weight Machines,
Diabetes Checker etc
3. Health News
4. Online Health Insurance
5. Search Facilities for Hospitals, Ambulance services , Blood
bank etc near the locality.
6. Healthcare communities where expert regularly speak
about healthcare problems
7. Information regarding common diseases , their symptoms,
treatments and prevention.

Key
Partnerships
Partnerships with Doctors for Consultation

1.
2. Partnerships with Major Government/Private Hospitals
3. Partnerships with Insurance companies for sale of Healthcare
Insurance
4. Partnerships with suppliers of Health Checker instruments like
Diabetes Checker, Blood Pressure Measurer, Weight Measuring
Machine etc
5. Partnership with Pharmacy companies for posting information
related to new drugs released in the market
6. Partnership with middle scale IT companies for
development/maintenance of the portal, maintenance of the robust
database and the frequent updating of the website .
7. Partnerships with the call centre providers for fast on-call support
throughout 24 hrs.
8. Partnerships with Radiologists/Opticians etc for serving customers
who want to see the X-ray reports/eye-reports online.
9. Partnerships with medical tutors which would facilitate students
preparing for medical competitive examinations. The portal would
give access to huge question banks(MCQs) that would help
students preparing for competitive exams.

Cost Structure
The cost structure of the online healthcare portal includes the
following items:
1. Initial cost of setting up the Website
2. Banner Advertisements on different health forum websites
3. Search Engine Optimization
4. Payment Gateway
5. Fixed Assets (Laptops, Furniture)
6. Office Rental
7. Warehouse Rental
8. Packaging cost
9. Commission for Payment Gateway (Rs.10/- per transaction)
10.Delivery service charges