Sie sind auf Seite 1von 29

Marketing Strategy

Najha Builders

Marketing strategyis the goal of increasing sales


andachievingasustainablecompetitiveadvantage.

Strategyincludes,
Segmentation
Targeting
Positioning

Objectives
Create an awareness among the people about
the company.
To produce more brand value to Najha
Builders.
To improve the business.

Continued
Main objective is to run
with more that 5 projects
simultaneously.
To reach all the architects around Malabar
region.
Create Najha Builders a renowned name in the
field of construction.

Reseller Plan
Lets grow together With the participation of existing
customers
This scheme can be branded as lets grow together.
Make existing customers as promoters of the new
projects.
Create reseller certificate and perform the program in
a professional way.

Who can be our


reseller
Architects
Interior designers
Previous clients
Brokers

Workoutincentivesforthesalesfromtheirnew
reference.
Giveincentivesbasedonprojectsize.
Incentivecanbecalculatedaspercentageoftotal
salesamount.
E.g.:

No

Incentive plan
Sales amount
Incentive (.5 %)

4,500,000.00

22,500.00

3,700,000.00

18,500.00

4,200,000.00

21,000.00

12,400,000.00

62,000.00

Total

Offerfreeinteriorworks,furniture,modularkitchen
forthosewhoareofferingnewclientsthrough
reference.
Theworthoftheproductshouldbebasedonthe
totalsalesamount.
E.g.:

Payment Plan
Total Sales amount:
4,500,000.00
Quarter

Amount

Incentive (.5%)

1,125,000.00

5,625.00

1,125,000.00

5,625.00

1,125,000.00

5,625.00

Branding on the Product


Create a brand value through finished
projects and work in progress.
Do a complement additional work in the
prestigious project and advertise those in the
brochure.

Work In
Progress
Najha
Builders

There should be a brand in company's tools, equipments,


machineries etc..
At the construction site fix some name boards contains the
Najha Builders logo and also the key word.

Property expos
Should Participate in properties expos conducted by different
agencies, bodies and associations.
Participate in the different Trade, Building expos.
We can give
presentations to the
prospects and collect
others data through
feedback forms.

Collect new homes and


flats details from
Panjayath and
corporation.

Economic
Action Plan
Prepare a list of previous customers who are already associated
with Najha Builders.
Take out the list of contractors and architects in Kerala and
meet them in person.
Use online resources for getting contacts.
Visit all previous customers and provide gift for them.
Register in Just dial, get it, quick Kerala etc.

Continuation
Proprietor is having lot of contact with the previous
customers, architects and other interior designers and land
developers.
Use all these contacts for the purpose of business
development.
Collect mail Id from all the clients and send our profile PPT
to them.

Tie up with interior


designers and Architects.

Action Plan

Prepare a list of architects and interior designers.

Contact them through phone.


Fix appointments with them.
Distribute our brochures to them and explain our working
formats.
Send our profile PPT to all the people.
Tie up with the interesting parties.
Explain our incentive plans.
Follow up.

Distribute our notice


with the newspaper

.
6000 ( )

!!!!!

!!!!!

The organization can publish various articles in


local magazines such as vanitha, veedu, interior,
ente bhavanam etc. which proclaiming quality,
excellence and experience of the builder.

Fixstandees
inmalls,large
construction
sites,bus
standsetc.

Media
Awaren
ess

Plan
Install small Boards and flex in the all area of town space,
Flats, Railway Station, electric post , malls, Bus stand and
Clubs.

Facebook marketing
Website marketing
Mobile advertising
Online classifieds advertising

Channel
Advertisement
Give advertisement in the local channel.
E.g.: MCV, Malabar Vision etc.

One column
Avg Cost 1700
Give one Column ad in
Manorama supplement.

CREATE A

PAGE

Invite all customers to be a part of this page.


Post events and updates related to the company.
Post all the works and project details.
Modify the website with the possibility that the current
customers will be provided with a user id and password,
so while they are logging in they can see all the project
updates.

Budget

Marketing Cost Estimate


Sl No

Particulars

Number

Amount

Additionalworkinprestigiousproject

10,000.00

Brochureediting

5,000.00

Nameboardsatthesite

7,500.00

Stallsforparticipatinginexpos

40,000.00

RegistrationfeeinJustdial

6,500.00

Distributionofnoticewithnewspaper

350

2,450.00

Flexprinting

40

26,000.00

Websitemodification

10,000.00

Adinsupplements

17,000.00

Total

124,450.00