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Chapter 1

Management
accounting
in context

PowerPoint to accompany:

LEARNING OBJECTIVES

Explain the way in which cost accounting supports


management accounting and financial accounting

Explain the role of management accounting in


sustainability decisions

Explain the way in which management accountants


influence strategic decisions

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

LEARNING OBJECTIVES

Describe the set of business functions in the value chain

Identify the key success factors that customers expect


companies to meet

Explain the five-step decision-making process and its


role in management accounting

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

LEARNING OBJECTIVES

Describe three guidelines management accountants


follow to support managers

Describe how management accounting fits into an


organisations structure

Explain how professional ethics impacts on management


accountants decisions.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Management accounting, financial accounting


and cost accounting

Management accounting measures, analyses and reports


financial and non-financial information to help managers
make decisions to fulfill organisational goals. Management
accounting need not be GAAP compliant.

Financial accounting the focus is on reporting to external


users, including investors, creditors and governmental
agencies. Financial statements must be based on GAAP.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Management accounting, financial accounting


and cost accounting

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Sustainability

Sustainability development that meets the needs of


the present without compromising the ability of future
generations to meet their own needs (Brundtland 1987).

Management accounting assists by:


identifying relevant costs and benefits
using activity-based costing
carrying out a cost-benefit analysis of sustainability
initiatives.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Strategic decisions and the management


accountant

Strategy specifies how an organisation matches its own


capabilities with the opportunities in the marketplace to
accomplish its objectives.

Strategic cost management describes cost


management that specifically focuses on strategic issues.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Strategic decisions and the management


accountant
Management accounting helps answer important questions,
such as:
Who are our most important customers, and how do
we deliver value to them?
What substitute products exist in the marketplace, and
how do they differ from our own?
What is our critical capability?
Will we have enough cash to support our strategy, or will
we need to seek additional sources?

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Strategic decisions and the management


accountant web link

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A case study on strategic decision-making can be


found at:
http://businesscasestudies.co.uk/cima/improvingstrategic-decision-making/

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Value chain and supply chain analysis

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Creating value is an important part of planning and


implementing strategy.

Value is the usefulness a customer gains from a


companys product or service.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Value chain and supply chain analysis

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Value chain is the sequence of business functions


in which customer usefulness is added to products
or services.

The value-chain consists of:


1. research and development
2. design
3. production
4. marketing
5. distribution
6. customer service.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Value chain and supply chain analysis

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Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Value chain and supply chain analysis

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Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Value chain and supply chain analysis web links

A YouTube video Value chain versus supply chain can be found


at: http://www.youtube.com/watch?v=mu9TWlcjNKk

And an article Value Chains Versus Supply Chains can be found at:
http://www.leadersnet.co.il/go/leadh/forums_files/7093946158.pdf

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Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Value chain and supply chain analysis


Key success factors

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The dimensions of performance that customers expect,


and that are key to the success of a company, include:
cost and efficiency
quality
time
innovation.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Decision making, planning and control: the


five-step decision-making process

Planning comprises selecting goals, predicting results,


deciding how to attain goals, and communicating this to
the organisation:

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a budget is the most important planning tool.

Control comprises taking actions that implement the


planning decisions, deciding how to evaluate performance,
and providing feedback to the organisation.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Decision making, planning and control: the


five-step decision-making process

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Identify the problem.

Collect relevant information.

Determine possible courses of action and consider the


consequences of each.

Evaluate each possible course of action and select the


best one.

Implement the decision, evaluate performance, and


learn.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Key management accounting guidelines

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Costbenefit approach is commonly used: as a basic decision


rule, benefits, generally, must exceed costs.

Behavioural and technical considerations: people are involved


in decisions, not just dollars and cents.

Different definitions of cost may be used for different


applications.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Management accountants in organisations

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Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Professional Ethics

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The fundamental principles of ethical conduct for


professional accountants, as advanced by the Chartered
Institute of Management Accountants, are:
integrity
objectivity
professional competence and due care
confidentiality
professional behaviour.

Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

Professional Ethics web links

Case studies using ethical business strategies can be found at:


http://businesscasestudies.co.uk/cima/developing-ethical-businessstrategies/introduction.html
and at:
http://www.cimaglobal.com/Documents/Ethics/Good_People_Facilit
ator%27s_notes.pdf

An article Toward Professional Ethics in Business can be found at:


http://web.tepper.cmu.edu/ethics/bizethic.pdf

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Copyright 2014 Pearson Australia (a division of Pearson Australia Group Pty Ltd) 9781442563377/Horngren/Cost accounting/2e

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