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Welcome

to

Amity School of Business


(Orientation Program, 15-17 July,2015)

Batch 2015-18,19

To Produce
pro - active and
creative
professionals
with functional
orientation, who are
not only problem
solvers or managers
but rather,
Visionaries and
Leaders.

ASB - Mission
2

Programmes
Value Addition
courses, Common
to all programmes
Foreign Business
Language
Behavioral Sciences
English &
Communication Skills

Teaching Pedagogy
Lecture

Tutorial

Seminar

Case study

Group-Discussion

Role Play

Guest Lecture

Industry Visit

23

Academic events organized


by ASB Students
National Seminar on Indias
Economic Health-Major issues
on April 9th, 2015.
Corporate Sustainable Development:
Reshaping our common future
on September 10th, 2010.

23

Exposure to students beyond Academics


Panel Discussion
Amity Youth Festival
Sangathan

23

Placement Cell and Top Recruiters

30

Our Top
Management

Dr. Ashok K Chauhan


Our Honble Founder President

Mr. Atul Chauhan

Our Honble Chancellor

Prof. (Dr.) Balvinder Shukla


Our Honble Vice Chancellor

Prof. (Dr.) Gurinder Singh

Our Honble Amity Group Additional Vice Chancellor

Prof. (Dr.) Alka Munjal


Our Dean (SAA & SS)

Our Dedicated Team


(ASB)

Prof.(Dr.)S.K. Dubey, VSM


Professor
MBA, M. Tech (IE & OR), Ph.D.
Years of Experience: 45
years
Deputy Director Coordination

Teaching

Interest

Operations Management
Quantitative Techniques.

:
&

Research Area : Business Process Reengineering.

Dr. Rishi Dubey


Professor
Ph.D., MBA
Program Coordinator
Years of Experience : 15 Yrs

Teaching Interest :
Management Accounting, Financial Management,
Security Analysis and Portfolio Management
Research Area : Behavioral Science

Dr. Harjit Singh


Associate. Professor
MFC, M. Phil., Ph.D.
Years of Experience : 14 Yrs

Teaching Interest : Financial Management,


Financial Institutions and Markets.

Research Area : Corporate Restructuring,


Mergers and Acquisitions

Ms. Ruchi Khandelwal


Asst. Professor - III
M.I.B., Pursuing Ph.D.
Years of Experience : 14 Yrs
Deputy Director - Academics

Teaching Interest :
Marketing Management, Market Research, International
Marketing, Strategic Marketing & Business Marketing,
Consumer Behavior, Service Marketing

Research Area : Operations, Online Marketing.

Mr. Jitendra Tomar


Asst. Professor - III
M.C.A. , Microsoft Certified
Systems Engineer.
Years of Experience : 15 Yrs

Teaching Interest :
Networking Technologies & Securities, .NET, RDBMS,
Visual Studio, SAP and ERP

Research Area: Cloud Computing & Distributed


Architecture

Dr. Priya Solomon


Asst. Professor - III
Ph.D. ,M. A. (Eco) UGC- NET
Years of Experience : 26 Yrs

Teaching Interest:
Financial Management,Financial
Accounting, Macro-Economics ,
Micro-Economics

Research Area: Monetary Economics , Finance

Dr. Ruchi Jain


Asst. Professor - III
M.B.A., Ph.D.
Program Coordinator (III & IV year)
Years of Experience : 14 Yrs

Teaching Interest : Marketing Management,


Service Marketing, Brand Management, Advertising,
CRM & Strategic Management.

Research Area : Technology & Innovations in


Marketing,
Demographics shifts,
Entrepreneurship &
Green Marketing.

Ms. Mona Chaudhary


Asst. Professor - III
MBA, UGC (SLET) qualified
Years of Experience : 14 Yrs

Teaching Interest :

Sales Management ; Direct Marketing

Research Area : Strategic Marketing

Dr. Amit K Mishra


Asst. Professor -III
Ph.D., MBA, M.Com.
Years of Experience : 12 Yrs

Teaching Interest : Financial Services, Wealth


Management

Research Area : Stock Market Analysis

Dr. Supriya Jha


Asst. Professor - III
M.A.(Eco.), Ph.D. , UGC NET,
PGDBA
Years of Experience : 13 Yrs

Teaching Interest :
Macro/ Micro Economics, Indian
Economy,
Research
Methodology,
Business
Research
Environment Area : Indian Economy

Mr. Arpan Sinha


Asst Professor - III
M.C.A.
Years of Experience : 14 Yrs

Teaching Interest :

Computer In Management,ECommerce,MIS,Java,Computer
Network, Etc.

Research Area : E commerce and Banking Sector

Mr. Gaurav Shreekant


Asst. Professor - III
MBA, M.A. (Economics), UGC NET,
Pursuing Ph.D.
Years of Experience : 15 Yrs

Teaching Interest :
Economics, Business Environment

Research Area : Fiscal Management

Dr. Deepa Kapoor


Asst. Professor - III
Ph.D, M.Com, M.B.A., UGC NET
Program Leader 1st Year
Years of Experience : 11
Yrs

Teaching Interest : Marketing research,


Marketing.

Research Area : Services sector, consumer behaviour.

Ms. Divya Goel


Asst. Professor - II
MBA (HR), UGC NET, Pursuing Ph.D.
Program Leader 1st Year
Years of Experience : 13 Yrs

Teaching Interest :
Human Resource management/ Organizational Behavior

Research Area : Conflict Management, Quality of


work life & Corporate Accountability.

Ms. Kushi Sharma


Asst. Professor - II
MBA(Mkt. & HRM), UGC NET
Pursuing Ph.D.
Program Leader- IIIrd year

Years of Experience : 11 Yrs

Teaching Interest : Human Resource


Research Area Training & Development

Dr. Ashish S. Noel


Asst. Professor-II
M.Com, Ph.D.
Years of Experience : 11 Yrs

Teaching Interest :
Investment Analysis and Portfolio Management,
Corporate Tax Planning, Personal Tax Planning
Research Interest: Effect of International
Financial events, Changes In Taxation Policy And
Finance Act On Indian Economy

Ms. Nidhi Gupta


Asst. Professor -II
M.B.A.(Mkt), M.Com., UGC NET,
Pursuing Ph.D.
Program Leader- IInd year
Years of Experience : 10 Yrs

Teaching Interest : Marketing Management,


General Management, Business Law

Research Area : Marketing & General Management.

Dr. Swati Mittal


Asst. Professor- II
M.B.A.(HR), M.C.A., Ph.D.
Years of Experience : 09 Yrs

Teaching

Interest

Management
Foundation,
Organisation Development
& Change, HRM, IT

Research Area : Grievance handling system,


Performance
Management System, Knowledge
Mgnt .

Ms. Jayashree Sapra


Asst. Professor-II
MBA(HR), Pursuing Ph.D.
Years of Experience : 10 Yrs
PL II Yr

Teaching Interest : Human Resource Management,

Training And Development, IHRM, Polity And Society,


Business Communication

Research Area : Human Resource Management

Ms. Nishu Singla


Asst. Professor - II
MBA, M.Phil,Pursuing Ph.D.
Years of Experience : 12 Yrs

Teaching Interest :
Finance and Entrepreneurship
Development

Research Area : Finance

Ms. Urvashi Verma


Asst. Professor - II
M Phil, PGDM, BE, Pursuing Ph.D.
Program Leader- IIIYr
Years of Experience : 09
Yrs

Teaching Interest :
Finance

Research Area : Share buybacks and real options

Ms. Ruchika Jeswal


Asst. Professor-II
M.Sc., MBA, UGC-NET,
Pursuing Ph. D.
Years of Experience : 13
years

Teaching Interest : Marketing, Brand Management,


Customer Relationship Management

Research Area : Customer Relationship


Management

Ms. Abhilasha Singh


Asst. Professor - II
M.B.A. (Mkt & HR), Pursuing
Ph.D

Years of Experience : 10 Yrs


Program Leader I Yr

Teaching

Interest:

Marketing Management, Business


Mathematics, Business Statistics

Research Area : Recent trends in


Marketing.

Mr. Rajesh Kr. Yadav


Asst. Professor - II
MCA
Years of Experience : 13 Yrs

Teaching Interest :
Business Mathematics ,
System Analysis and Design,
Database Management
System
Research Area : IT Application in E-Governance.

Ms. Geetanjali Gulati


Asst. Professor - II
MBA , PGDCCEM, Pursuing
Ph.D.
Years of Experience : 07 Yrs

Teaching Interest :
Marketing and Business
Communication

Research Area : Experimental Marketing

Ms. Deepali Anand Chopra


Asst. Professor - II
MBA, M Phil,Pursuing Ph.D.

Years of Experience : 10 Yrs

Teaching Interest : Marketing


Research Area: Consumer Behaviour

Ms. Bhawana Gupta


Asst. Professor - I
MCA, MBA, M.Phil., Pursuing
Ph.D.
Years of Experience : 10 Yrs

Program Leader II Year


Teaching Interest :

Computer in Management, Analysis and Design of


Business System, E-commerce, Management Information
system, DBMS etc.

Research Area : Information Technology

Ms. Geetika Jain


Asst. Professor - I
B.Tech, MBA, UGCNET, Pursuing Ph.D
Years of Experience : 09 Yrs

Teaching Interest :
Marketing, Information
Technology

Research Area : Brand


Management

Ms. Princy Agarwal


Asst. Professor - I
B. Tech, MBA
Years of Experience : 07 Yrs

Teaching Interest :
Operation Management

Research Area : Rural Management

Ms. Manita Matharu


Asst. Professor - I
M. Com., PGDBM ,M. Phil,
Pursuing Ph. D.
Years of Experience : 14
Yrs

Teaching Interest : Marketing Management, Retail

Marketing Management, Advertising & Sales Promotion,


Services Marketing

Research Area : Retail Marketing & Consumer


Behavior

Ms. Richa Manocha


Asst. Professor - I
MBA
Years of Experience : 06 Yrs

Teaching Interest : Human Resource Management,


Business Communication

Research Interest: Organizational Behavior, Human Resource


Management

Dr. Mitushi Singh


Asst. Professor - I
Ph.D. ,MBA
Years of Experience : 07 Yrs

Teaching Interest : Human Resource


Management, Research Methodology

Research Area : HR Practices In Indian


Retail Industry

Ms. Rajshree Panda


Asst. Professor - I
MBA, Pursuing Ph.D
Years of Experience : 07 Yrs

Teaching Interest :
Marketing

Research Area : Cross culture ,Consumer Behavior,


International Marketing.

Ms. Ashima Ahuja


Asst. Professor - I
MBA
Years of Experience : 06
Yrs

Teaching Interest : Brand

Management, Advertising sales and


promotion, Marketing Management

Research Area : Marketing and General Management

Dr Pratibha Garg
Asst. Professor - I
Ph.D , MBA, B.Tech.
Years of Experience : 14
Yrs

Teaching Interest : Operation


Research and Human Resourse
Management
Research Area : OR & HR

Ms. Aditi Batheja


Asst. Professor - I
MBA , UGC-NET
Years of Experience : 05
Years

Teaching Interest : Communication


skills and Marketing

Research Area : Marketing

Dr. Shruti Rana


Asst. Professor - I
MBA, Ph.D.
Years of Experience : 14 Yrs

Teaching Interest : Marketing, Corporate


Communication and Brand Management
Research Area : Marketing and HR

Ms. Soumya Pandey


Asst. Professor - I
M.COM , UGC NET
Years of Experience : 3 Yrs

Teaching Interest : Finance


Research Area : Port Folio Management

Dr. Ruby Senger


Asst. Professor-I
Ph.D, UGC-NET, MBA,
B.Tech.

Years of Experience : 05
years

Teaching Interest : Human Resource Management,


International Human Resource Management,
Organizational Behavior

Research Area : Talent Management, Role


Satisfaction, Psychological Empowerment

Dr. Deepti Aggrawal


Asst. Professor-I
Ph.D, M. Sc.
Years of Experience : 05
years

Teaching Interest : Operational Research,


Quantitative Techniques, Business Statistics

Research Area :Operational Research, Modeling in


Software Reliability and Marketing Management

Dr. Kumar Shalender


Asst. Professor
Ph.D., PGDM, B.Tech
Years of Experience : 07

Teaching Interest : Strategic & Marketing


Management

Research Area :Flexible System


Management, Marketing Orientation,
Strategic approach to Marketing

Supporting Staff

Mr. Arun Kumar

Mr. Anil
Chandel

Mr. Suresh Mishra

Ms. Neelam Raina

Ms.Beena Markose

Ms. Surbhi
Sharma
Ms. Rekha
Kanodia

Other Supporting Staffs


Mr. Vijay Suyal
Mr. Bhagwat Singh
Mr. Ramesh Singh
Mr. Praveen Kumar
Mr. Arjun Singh

Dr. (Prof.) Sushil Kumar Sharma


Director
M. Com., Ph.D., UGC Research
Awardee in Management
Years of Experience: 31
years

Teaching

Interest

Strategic

Management and Marketing

Research Area : Strategic Management.

Initial Evaluation through


Proficiency Test
15-07-2015

Basic questions.

What to be taught?
Who will teach?
Where to be taught?
What is the result?

Course
Faculty
Infrastructure
Job/business

ASB - Programmes

BBA
BBA Finance and Accounting
BBA Family Business Management
BBA Marketing and Sales
BBA+MBA (Dual Degree)

BBA
Bachelor of Business Administration is a
professional degree programme.
Oldest programme offered under the
flagship of Amity University.
The programme is divided into six
semesters.

BBA (F&A), BBA (M&S), BBA


(FBM)
Specialized BBA programmes have been well
received both by students and industry.
BBA (F&A) and BBA (M&S) has been
designed considering the sharp interest and
inclination of the students in the fields of
Finance and Marketing respectively.
BBA (FBM) is especially useful for students
who would like to join their own business
after their graduation.

Programme: BBA, BBA(F&A), BBA(M&S), BBA(FBM)


Courses

Sem-1

Sem-2

Core Courses

15

Allied Courses
VAC
SAP Courses

Sem-3

Sem-4

16

18

Specialization Electives

SB

SB

Sem-5

Sem-6

18

0-9

0-9

0-16

0-16

9-12

0-3
0-3

Domain Electives

0-1

0-1

0-3

Open Electives

0-1

0-1

0-3

0-3

0-2

0-2

1(e)

0-3

6/3

6/3

0-1

0-1
25

25

Skill Enhancement Courses


NTCC
OABC
Total

0-1

0-1

25
26
24
25
Total Minimum Credit Unit for the Programme - 150

Programme Objectives
The students who complete the programme
will be able to describe the theories and practices
of management.
will also be able to manage the business activities
through decision-making.
will be able to learn foreign business language,
communication skills, behavioral science that
inculcate and augment soft skills.
will be able to demonstrate multi- skill
development by participating in industry visits,
guest lectures by eminent industry speakers,
summer internships and projects.

Learning Outcomes
The students who complete the programme will be able
to evaluate the economic and business environment of an
organization.
to demonstrate effective communication skills required in a
professional context
to demonstrate knowledge of and the ability to use
appropriate management information.
to develop comprehension of various functional areas of
business management and will be able to apply the same as
the case merits.
to demonstrate effective analytical and critical-thinking skills
in an organizational context and acquire basic
entrepreneurial skills to undertake domestic and / or
international endeavors.
to work effectively in a team situation through competencies
built by means of specially designed courses in Behavioral
Science.

Competencies and Skills developed

Management Knowledge
Research Literacy and Learning skills
Leveraging information technology
Problem Solving
Effective Business Communication
Leadership and Behavior skills
Global Manager Ethics and Professional Conduct
Professionalism and Entrepreneurship
Lifelong Learning
Decision Making
Social Networking Skills

Employability
Industries:

Consultancy firms
Retail
Hospitality
Healthcare
Information Technology
HR, Recruitment, Training & Placement Consultant

Profiles:

Management Trainee
Marketing Executive
Customer Relationship Manager
Trainee HR
Client Servicing
Research Associate

BBA+MBA (Dual Degree)


The BBA+ MBA dual degree program aims at
developing business leaders having functional
knowledge of all the domains of management.
The purpose of the program is to develop in the
students an aptitude to meet challenges in the
business environment effectively and cultivate
the power of logical thought, creative
imagination, critical enquiry and independent
judgment in a context of application to become
reflective practitioners.

Dual Degree Programme (BBA+MBA)

Courses

Sem1 Sem2 SB Sem-3 Sem-4 SB Sem-5 Sem-6 SB Sem-7

Sem-8

SB Sem-9

Core Courses

18

19

21

21

8-9

Allied Courses
VAC
SAP Courses
Specialization
Electives
Domain
Electives
Open Electives
Skill
Enhancement
Courses

6
4

6
4

4
0-16

4
0-16

4
0-16

4
0-16

4
-

9-12

9-12

9-12

9-12

9-12

0-1

0-1

0-1

0-3

0-3

0-3

0-3

0-3

0-1

0-1

0-1

0-3

0-3

0-3

0-3

0-2

0-2

3(e)

3 (e) +
10(D)

27

30

NTCC

1(e)

0-3

OABC

0-1

0-1

0-1

0-1

Total

28

3 (e) +
0-3

3-6

0-1
0-1
29
27
28
28
28
27
Total Minimum Credit Unit for the Programme: 252

0-3
-

Programme Objectives

The students who complete the programme


will develop an integrated knowledge and demonstrate
ability to perform as management professionals.
will develop executive personality, intellectual ability
and managerial skills through an appropriate blending
of business and general education while throwing light
on research oriented approach
will demonstrate well-developed problem solving skills
including the ability to recognize problems, analyze
uncertain situations.
are prepared so as to get entry level managerial
positions in any organization with good interpersonal
and business skills.
develop the spirit of entrepreneurship and students
evolve into business tycoons and wealth creators in the
years to come.

Programme Objectives

The students who complete the programme


demonstrate multi-skill development by
participating in industry visits, guest lectures by
eminent industry speakers, summer internships
and projects.
are further enhanced with the specially value
added courses such as foreign business language,
communication skills, behavioral science that
inculcate and augment soft skills among students.
solve managerial & leadership challenges, and are
highly environmentally responsible, ethically
conscious, and socially involved good citizens of
the country.

Learning Outcomes
The students who complete the programme

will be able to meet the complex challenges with confidence and


team spirit under any kind of stressful work environment
have the necessary skills and attitudes to become more productive
employees with innovative learning
will be able to design effective & innovative strategies and apply
appropriate practices so as to succeed in a global environment.
will appeal to organizations that require individuals with knowledge
in strategy formulation and implementation that is appropriate for
facilitating sustainable international business and trade practices in
a dynamic global business.
will be able to demonstrate the learning and ability to use
appropriate management information technologies and to develop
the ability to conduct primary and secondary research, apply
appropriate quantitative methods ,analyze, interpret and conclude
research findings and provide relevant recommendations for
management decision making
will be able to scan the external environment so as to identify
need gaps that be addressed through entrepreneurial ventures and
innovative products / services.

Learning Outcomes
The students who complete the programme

are able to reflect upon and explore business problems in


depth, to develop informed managerial decisions to tackle
them, and to demonstrate ability to pursue new knowledge
necessary to manage people and processes in dynamic local
and international business environments.
will be able to work effectively in a teams and groups ,
understand the importance of self , socially responsible and
ethically honest citizen through specially designed courses in
Behavioral Science throughout the tenure of their program
will be able to manage cross cultural intelligence that will
allow them to work in international markets, and collaborate
with people across the globe to create innovative products/
services.
will be able to demonstrate knowledge and appropriate
competencies in human resource management, operations
management, marketing management, and organizational
behavior with focus on ethical values .

Competencies and Skills developed

Management Knowledge
Research Literacy and Learning skills
Leveraging information technology
Problem Solving
Effective Business Communication
Leadership and Behavior skills
Global Manager Ethics and Professional Conduct
Professionalism and Entrepreneurship
Lifelong Learning
Decision Making
Social Networking Skills

Study Abroad Programme

We develop the students to deal


at global level through various
programmes in different countries.

Employability
Industries:

Consultancy firms
Retail
Hospitality
Healthcare
Information Technology
HR, Recruitment, Training & Placement Consultant
Education

Profiles:

Management Trainee
Marketing Executive
Customer Relationship Manager
Trainee HR
Client Servicing
Research Associate

Maintain Discipline

Attendance
Punctuality
Respects your staff and seniors
Involvement in various activities
Resolve your problem with ASB..

Thank You

Wish you all the best.


Good luck

ASB Family