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Presentation
Integrated Market
communication of
Beximco
Pharmaceuticals
Limited
Beximco Pharmaceuticals
Ltd
In Bangladesh, among the pharmaceutical companies,
Beximco Pharma Limited is one of the leading
pharmaceutical companies, who have started their business
in the year of 1980, when they were just responsible for
both manufacturing and marketing of the licensed drugs
from the other countries like Germany, U.S.A and so on.
During the year of 1985, they started to issue the public
share in the both Dhaka and Chittagong stock exchange, in
the recent days they have around 10% market share of
their own in the domestic market.
BPL started the chemical division in the year of 1990 to
maintain the consistent growth of the local pharmaceutical
market.
Background of IMC
Methodology
The paper is done with both qualitative and quantitative
research. This has taken the form of descriptive and
exploratory research. For this paper I have used both
primary and secondary data. Sources of data are mainly
survey but also articles journals of BPL. Primary data
has been collected through survey from throughout the
Dhaka city and secondary data has been collected from
various published sources and internet.
Data collection
To complete this study I would like to collect both primary
and secondary data. Primary data were collect through
survey among 30 establish pharmacy reprehensive in
Dhaka. I also go head office of Beximco they give me
some valuable information about my project this things
help me to accomplish my work. Secondary data
sources were literature review.
Data Analysis
Among the 30 best pharmacies in Dhaka I ask these
questions to the retailer they give some valuable opinion
which is very valuable for my report.
Advertising
Personal selling
Public relations (PR)
Sales promotions
Trade promotions
Direct marketing
Recommendation
Thank You