Tying the

Corporate Knot
Digital Plan for Augere Wireless
Broadband Ltd (QUBEE)

Why Target the

Corporates ?

High Value Segment

They have the highest level of disposable income
among
all groups. Normally Price inelastic. Always thinks
about
company benefit rather than financial benefit
Higher Return
Sales to this group requires similar strategic efforts &
investment as that of a retail sale, but has higher
value and
return
A strategic niche still untouched
No other Company has targeted a Digital Plan solely

Linked: The Corporate Hub

Facts & Figures: Bangladesh

nkedIn Visits (Unique Bangladesh Visitors)

Explanation of Demographic Graphs

1.This compares audience composition of the site or mobile app
to each
platform population. The higher the index number, the more
concentrated
As an example, if a property indexes 100 for age 18-24, that
means
a given
the
property
is in a particular demographic (featured in
visitor to it is as likely to be 18-24 as any internet user
following page)
chosen at random.
An index of 200 means the visitor is twice as likely to be 1824, 50 means

Explanation (Contd.)
2.Segments are represented with
icons. Segments include gender,
age,
household income, and
education
3. Very High Indexes(over 200) are
denoted
with a plus symbol
4. Internet Average is represented
by the
dotted vertical line

emographic Split: LinkedIn Bangladesh Users

Visit Frequency
Global

Bangladesh

Focused Targeting
A high number of people are now moving towards LinkedIn
as a Corporate
Social Media
This has a very high quality audience who are among the
working
community
The people who spend time in LinkedIn, does so for getting a
whiff of the
other Corporate Houses, Employees, Jobs, Business Trends,
etc.
Facebook is slowly losing its base as a way for Corporate
Houses to hook
audience about their products, especially if it is regarding a
technical/ high

Objective of the Campaign

Why go for a Corporate Digital
Campaign

Objective
Major Objective of the Campaign
The campaign will help create a Corporate Community
for
Qubee by providing valuable contents to enlighten
and engage
Specific
Objectives
the Corporate
segment of Bangladesh
The top management always looks for a seamless
experience in the services they adopt. Qubee
will instill the
trust within them about providing such an
experience
As far as internet experience is concerned,
everyone has a
satisfaction gap, irrespective of the Quality of
Service. A

Our Plan
Our Plan is to devise a small campaign targeting the Top
Corporate
Segment (CXO category) and the appropriate Functional
Level decision
builders for Qubee(IT Heads & Managers)
Touch points: The basic digital touch point for hooking the
above
mentioned audience will be, LinkedIn
Several tools and strategies will be used to hook the
audience to engage
with the brand such that the next decision they take
regarding a
corporate connectivity, should have Qubee at the TOM
Awareness and Engagement are very fragile terms these
days, and as

Why Target LinkedIn

Innovative
By being the first company to target LinkedIn as

the major medium for communication, Qubee will

be the Pioneer in Digital Marketing in this era of
Facebookism.

Audience Quality
The quality of audience as LinkedIn followers are
the best in class Looking genuinely for Information
and do not have the time to generate useless
engagement (Negatively Talking About This)

Professional Targeting
Build a complete database of genuine targets
using the LinkedIn profile maps. Target Genuine
Professionals according to their Hierarchical level,
Demographic status and Interests.

Real Prospects
Only genuine prospects will be brought in to the

Qubee Page of LinkedIn.

Optimization of the

The
Communicatio
n Route
Partners in
Success

Partners in Success
Several Corporate Snippets of success and Qubees involvement
in it will be
featured through the campaign
Various tools will be used in turn to communicate
This will basically be a showcasing of the Success stories that
Qubee jointly led
The campaign will focus on how these activities were change
makers in creating
a Different Bangladesh that we live in today
For example- Showcasing of Qubees tie up with Bangladesh
Police .

Major Areas to Focus

Managing the LinkedIn Page

Managing Groups
Increasing genuine Followers of

Types of Contents to Push

Brand Information: Basic information about Company and their Clientele

may be showcased.
Leadership: Or Stories of Success. These types of content will portray
how Company has devised innovative solutions to bring a shift in the
corporate scenario of Bangladesh
Products: The various Solutions of your company.
External contents: Related contents. These can be informative contents
that will help engage the relevant audience. Articles on how a better

Managing The Way

Tools of the Trade
Forward

The way forward

Targeting top management and decision makers

Drive traffic to web site (which offer resources, white paper and
case studies)
Increase membership
Self-serve
Pay per click
LinkedIn ad (Targeted, Group, Level based)
Downloadable E-Books

Targeting Top Management

This group comprise of the actual
decision
makers for buying any product/ service
for the
company
They base their decisions on company
benefits and larger strategic focuses of
the
company
This being the case, they should be fed
content on how Qubee, with their
solutions
for the corporates, have changed the
corporate scenario in Bangladesh and
helped
gain the required competitive edge

Drive Traffic to the Website

The ultimate objective of any digital
campaign should be
simple, drive traffic to the owned media, that
is, the
Websites
The website being the primary address of a
brand, and as it contains all sorts of
information regarding the brand,
necessary to help consumers take final
decisions regarding
purchasing the product, it is necessary that
people are
taken to the website at the final stages
However, in order to ensure a higher ranked

Increase Membership
Refined Optimization techniques will be followed in generating
highly targeted
LinkedIn users towards the Qubee Page
These separate groups, having separate identities but sharing some
similar
attributes will be hooked through targeted advertisements
These advertisements will be optimized to be shown to specific
groups having
certain similar interest areas
Relevant contents having certain aspects of interest of the target
group will be
portrayed randomly during different times of the day and week
according to
the associated target
This will, eventually lead to only the potentially interested people to
be invited

Self-Serve
Content

These are contents that help the audience solve specific problems
on their own
This will help reduce the lead time that consumers have to wait on
before their problems are solved
This may be relating to the product, or totally unrelated content,
targeted according to the interests of the target group
These may be showcased inside the LinkedIn group or linked back
the Website
Tools: White Papers, Video Contents, Mini E-Books, Downloads on
Important Topics

per-Click A

To ensure & monitor proper audience

channeling
towards the desired destination, the
LinkedIn
advertisements may be based on a PPC or
CPC basis
This will ensure that the audience has

Other Advertisements
Various advertisements will be placed in LinkedIn to
ensure targeted audience participation and
awareness
These advertisements will be targeted based on:
LinkedIn filtering options
Group ads
Several groups with similar interests will be targeted

Level based ads

Target will be selected according to their level of
hierarchy,
position, authority, etc.

Downloadable Ebooks
The target group are heavy readers by
default
They like to read during their leisure time,
but it is
not light reading, rather it is business,
sports or
technology related news
Interesting e-books and readable contents
may be
shared as downloadable items in the
LinkedIn
groups, linked to the website

Short and Simple videos on Success stories and Qubee as a

business partner for corporate houses may be made and
shared on the websites as well as the LinkedIn page
These videos will not be very complex in their
making, but will just bring up the stories in a situational matterof-fact approach
These will help achieve 2 different things
Help hook the busy Top Management by giving them a
thought inducing video content
More video content to be shared across all types of Social
Media

Costing & Price

Plans
Financials

Price Plans

We shall come up with the costing

and prices with you once we may
lock down on the plan for the
communication tools for reaching
out to the target audience

History of IOLOGIC
Iologic was founded in New York in 2009. Iologic is a technology-centric digital marketing &
Software company. Its differentiation lies in a portfolio of social eCommerce products and a Myriad
of other technologies that help companies expand their digital footprints to increase User
engagements and conversions. Iologic is led by hard-charging Engineers and Web Veterans that
have connected schools and Libraries in entire states to the Internet, designed and implemented
global Application and Web platforms for multinational brands around the world, and launched
Internet 500 companies eCommerce initiatives.
Iologic has recently stepped into the Bangladesh
realm with the view to serve the growing
Bangladesh market towards achieving
technological excellence. With vast experience &
expertise in the development of software and
ecommerce realms, Iologic now wishes to engage
The Bangladesh Corporate sector to the new way
of convenience of the Web, in order to reach Out
and provide convenience for the end customers as
a whole

Core Values
.Quality: We are very strict regarding the quality of our products & service. Absolutely Zero
Tolerance for lower standards
.Respect: We respect our clients needs and provide our service customized to those needs
.Accountability: We a acknowledging and assume responsibilities for our actions, products,
decisions, and policies
.Passionate: Our employees are very passionate about what they do and for whom they do it. This
creates a long lasting bonding that eventually leads towards greater good
.Pride: We are proud about our company and how we create positive changes in the business
environment
.Motivated: Our employees are our biggest assets and they are a motivated bunch! They know
exactly where they are headed and how the company acknowledges & leverages their professional
as well as personal goals & dreams
.Innovative: Innovation is the trigger word and here at IOLOGIC we create an enabling environment
where our employees are appreciated & rewarded for being Innovative

Company Name
IOLOGIC Bangladesh
Registered Office
House 59, Road 1, Block I, Banani,
Dhaka-1213
US Office
1133 Broadway, Suite 706, New
York, NY 10010 USA
Website:
www.iologic.net

Management Team
CEO & Co-Founder: Ashley John Heather
Specialty: A large scale e-Solution provider for Fortune
500
companies like IBM, MAC Cosmetics, etc.
CTO & Co-Founder: Noyeem Abdullah
Specialty: Currently working in Microsoft as Senior
System
Engineer for a Project, he is a tech genius. His versatility
comes in
very handy when providing 360-degree digital solutions
for `companies across the world
CRO & Co-Founder: Manim Mahmud
Specialty: When it comes to creating cost efficiencies
across Top
Corporate Enterprises, Manim has the
farsightedness to focus on
the business nature and
creating ways to deliver solutions to
cater as such
Senior Manager, Sales & Marketing in Bangladesh:
Tanveer Razwan

Employee
Structure

Total Number of Employees: 67

Sales & Marketing Team: 19
Technical / Development Team: 26
Training Team:12
Maintenance Team:10

Some
of
Our
Valued

We Look Forward to Work With

You Call us for your queries@ 01717039709,
01755566966