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The
The multi-billion
multi-billion dollar
dollar
sportswear
sportswear company
company Nike
Nike
admitted
admitted yesterday
yesterday that
that it
it
"blew
"blew it"
it" by
by employing
employing children
children
in
in Third
Third World
World countries
countries but
but
added
added that
that ending
ending the
the practice
practice
might
might be
be difficult.
difficult.
TIMELINE
TIMELINE
1996: Kathy Lee Gifford's clothing line is shown to be made
bychildren in poor labor conditions. Her teary apology and
activism makes it a national issue.
1996: Nikeestablishes a departmenttasked with working to
improve the lives of factory laborers.
1997: Efforts at promotion become occasions for public
outrage. The company expands its "Niketown" retail stores,
only to see increasing protests. Sports media begin
challenging spokespeople likeMichael Jordan.
Abuses continue to emerge, like a report that alleging that a
Vietnamese sub-contractor ran women outside until they
collapsedfor failing to wear regulation shoes.
TIMELINE
TIMELINE
TIMELINE
2005: Nike becomes thefirst in its industryto
publish a complete list of the factories it
contracts with.
2005:Nike publishes
a detailed 108-page reportrevealing
conditions and pay in its factories and
acknowledging widespread issues, particularly
in its south Asian factories.
2005-Present: The company continues to post
its commitments, standards, and audit data
as part of
its corporate social responsibility reports.
Sources:
http://www.businessinsider.com/history-of-nike-facts-about-its50th-anniversary-2014-11
http://www.commondreams.org/headlines01/1020-01.htm
http://www.businessinsider.com/how-nike-solved-itssweatshop-problem-2013-5