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ONEPLUS TWO
Company Profile
Oneplusis a ChineseSmartphonemanufacturer founded in
December 2013. It is headquartered
inShenzhen,Guangdongprovince,China.
From the foundation company has expanded its business
towards about 39 countries.
The company unveiled its first device ONE in December 2014
in INDIA.
Oneplus also announced plans to establish a presence in the
country, with plans to open 25 official walk-in service centers
across India.
Devices are exclusively sold through Amazon India (sale
partner India) through an Invite system only.
Company revealed the phone OnePlus Two on July 28, 2015
worldwide
History
The Oneplus company was founded on 16 December 2013
by formerOppo vice president Pete Lau andCarl Pei.
The company's main goal was to design a Smartphone that
would balance high-end quality with a lower price than
other phones in its class, believing that users would "never
settle" for the lower-quality devices produced by other
companies.
Oneplus entered into an exclusive licensing agreement
withCyanogen Inc.to base its products' Android distribution
upon a variant of the popular custom
ROMCyanogenModand use its trademarks outside of
China.
The company unveiled its first device, theOneplus One, on
23 April 2014.
Products
Mobile Phones
Oneplus One
Oneplus Two
Mobile Accessories
Earphones
Power Bank
OTG Cable
Mobile covers
Category Market
Chinese mobile market
Low price high quality
Tech savvy
Niche product
Internet selling
E.g.; Oppo, Gionee, Xiomi, Huwai, Meizu, Elephone.
Controversy
Smash the Past campaign
Ladies First
Ban In India
Video
Oneplus 2
Weight
175gm
Sim
Dual sim
Display
Operating system
CPU
Octacore
Target Market
The company's main goal was to design his
"dream" Smartphone; one that would
balance the quality of high-end devices from
its major competitors with a lower price than
other phones in its class.
The phone is cheap, but without
compromising quality. Its relatively low
priced with a high specification ratio.
Targeted to Tech savvy geeks with a focus on
high quality products with simplistic designs.
Marketing Strategy
Flagship killer at low price
Online selling through invites only
Its something of a niche product
Comparison
Features
OneplusTw
o
Samsung
Galaxy s6
LG G4
Sony
Xperia Z3+
Price
22,999
onwrds
39000
42000
51000
Display
5.5 inches
full hd
Memory
16 GB, 3 GB
RAM
64 GB, 4 GB
RAM
Camera
13 MP and 5
MP
16 MP and 5
MP
16 MP and 8
MP
20.7 MP and
5 MP
SIM Slot
Single sim
Single sim
Single sim
Processor
Qualcomm
Snapdragon
810
Exynos 7420
Quad core +
Quad core
Qualcomm
Snapdragon
808
Qualcomm
Snapdragon
810
BEST in class
Conclusion
Whats Next
Thank You