WOODLAND

Submitted to :
Mr. Sachin Bhatnagar
SUBMITTED BY:
ARUSHI UPADHAYAY
SHRITIKA BHATT
SHUBHAM PRATAP SINGH CHAUHAN

INTRODUCTION TO WOODLAND

Aero club launched Woodland shoes in 1992.

Woodland stands for spirit of adventure. These shoes

have been advertised to communicate this spirit.

Woodland has successfully brought together the power

of the human will and the rewards of the discovery.

Woodland product push the boundaries of innovation

so that the customer can explore new products, style
and innovative design. It has mainly focused on
trekking shoes.

Inspired by nature, woodland design helps its

customer to face the challenges thrown up by mother
nature . Therefore Ads made the Woodland be called
as the SUV of Indian shoes.

The woodland tree logo defines the spirit of adventure

and its commitment to environment. Woodland itself
is very unique in its category. Woodland products are
available through 300+ exclusive stores 3000+ multi
brand outlet across the globe.

Journey of Woodland

1960:Aero club started as a small manufacturing unit in Delhi.

They were among the first to export shoes to the U.S.S.R

1962:They ventured into retailing with an outlet at a prime

location in Delhi.

1972:They set up the first fully mechanized modern shoe

factory in India (with German Machinery) to augment existing
capacities, in view of the growing export demand.

1992:The Company launched Woodland brand and acquired

winter boot factory in Quebec, Canada to cater to the Canadian
and U.S. Markets.

1994:Commissioned manufacturing plant for Reebok for

export to U.S.A

1997:Commissioned manufacturing unit for apparels, adding to

the range of Woodland products.

2002:Woodland becomes a national leader in premium

category shoes, apparels and accessories. Started sourcing
operations from South East Asian Countries. Opened offices in
China and Hong Kong, facilitating the heavy domestic demand
for new products and development.

2007:Total No. of exclusive showrooms targeted to touch the

two hundred mark.

COMPANY PROFILE
Explore more
Founded

1992

Parent Company

Aero Group (1960)

Industry

Retail

Sector

Private

Company type

MNC

Products

Footwear, clothing and fashion accessory

Area serves

World wide

Website

www.woodlandworldwide.com

Woodland at International
level

The leading suppliers of Woodland are across South East Asia,

China, Hong Kong, South Korea, Thailand, Cambodia, Sri
Lanka, Malaysia, Philippines, Vietnam, South America and
Europe.

The Aero Group is a highly integrated firm with its own leather
tanning units and production facilities in India, Sri Lanka,
Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines,
Macau and Canada

Woodland in India

It entered India in 1992.

350+ outlets all over India.

Managing Director : Mr. Harkirat Singh.

Aero Club (Woodland India) Head Office: 2168, Gurudwara

Road Opp. Post Office

Woodland to become the first carbon neutral chain in India.

Located at Connaught Place, Delhi and offers ample choices to

pick up from like shoes, belts, sportswear, socks, shoe polishes
and other accessories.

They offer a wide range of shoes, sandals, slippers for men,

women and kids

Stores in Bihar
There are five stores in Bihar

Kidwaipuri, Postal colony, Patna

Kashi Palace, Near Maurya Lok Complex, Near Dak

Bunglow Road, Patna(Head Office)

Harihar Chamber, Boring Road, Patna

P & M Mall, Patliputra,Patna

Sikander Mandir, Fraser Road

(Regional Office in kolkata)

STORE VISITED: P&M mall, Patna.

Product Line

Image Source:google images

Mens Apparel
Merchandise

Range ( Rs)

Casual Denims

2995 -4595

Casual shirts

1795-2695

Semi formal bottoms

2195-3695

Polo neck

1695-1995

T- shirts(round neck)

1095-1495

Mens footwear
FOOTWEAR

RANGE (Rs.)

Formal Shoes

3,500-10,000

Loafers

5,500-8,000

Casual shoes

3,400-8,000

Boots

5,000-14,000

Floaters

2,000-3,500

Slippers

2,000-3,500

Womens Apparel
MERCHANDISE

RANGE

Round T-shirts

895

Denims

1995

Trousers

2295

Formal shirts

1595 to 1995

Womens Footwear
FOOTWEAR

RANGE

Formal footwear

Rs.2995 - Rs 4995

Causal footwear

Rs.1494 - Rs4195

Accessories

Mens and womens accessories

Accessories

Range (Rs)

Belts

1795-2495

Caps

600-800

Deodorant

2095-4495

Shoe polish

245-445

Wallets

995-2995

Bags

3995- 8995

Routine
Opening time

10.00 a.m

Manager time

10.30 am

Staff entry

10.00 am

Store maintenance

Thrice a day

Footfall

Weekends, July-Aug, Jan-Feb (end of

season sale

Closing time

9:30 pm

Retail Strategy

All the merchandise is ordered as per the demands only

Retailers first analyse the demands from customers then
only place the orders so that the inventory cost will be
minimum, as all the stores have their own storing units.

Every store has its own Visual Merchandiser who is

responsible for all the arrangements of merchandise and
mannequins in the store.

The pricing of the product is always in the multiple of 5

such as Rs.995, Rs.1495, so that a change of Rs.5 is
always left with them.

Promotion and advertisement

Woodland has collaborated with various E-commerce

sites.

Giving discounts coupons from time to time .

CSR activities(Corporate Social Responsibilities)

Proplanet

UNICEF wash program

Carbon footprint

Analysis

It is located in the P & M mall which is only mall in

Patna. The location of the store is apt and it is able to
attract customers as it is centrally located.

It is brand with strong brand image and customer visit

the store for the sole aim of purchasing.

Visual merchandising is properly inculcated.

Price offered are expensive but now they have pocket

friendly range too.

Offers discount on eco-friendly products.

REFERENCES

Pdf. about woodland(retrieved as on 4.08.2014)

Woodland company info-aero group(retrieved as on 4.08.2014)

Further information is collected on visiting the store at P & M

mall, Patna.

Pdf.article:woodland/ author-Shushant Bhargava-retrieved as

on 4.08.2014 from the website scribd.com