Beruflich Dokumente
Kultur Dokumente
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ATTRIBUTES OF M-COMMERCE
Ubiquity
Convenience
Interactivity
Personalization
Localization
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DRIVERS OF M-COMMERCE
Widespread availability of more powerful
mobile devices
The handset culture
The service economy
Vendors push
The mobile workforce
Increased mobility
Improved price/performance
Improving bandwidth
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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MOBILE DEVICES
Mobile computers
personal digital assistant (PDA)
A stand-alone handheld computer
principally used for personal information
management
smartphone
A mobile phone with PC-like capabilities
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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Location-Based Services
Voice-Support Services
interactive voice response (IVR)
A voice system that enables users to request
and receive information and to enter and
change data through a telephone to a
computerized system
voice portal
A Web site with an audio interface that can
be accessed through a telephone call
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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WIRELESS TELECOMMUNICATIONS
NETWORKS
personal area network (PAN)
A wireless telecommunications network for
device-to-device connections within a very
short range
Bluetooth
A set of telecommunications standards
that enables wireless devices to
communicate with each other over short
distances
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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WiMax
A wireless standard (IEEE 802.16) for
making broadband network connections
over a medium-size area such as a city
wireless wide area network (WWAN)
A telecommunications network that
offers wireless coverage over a large
geographical area, typically over a
cellular phone network
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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MOBILE BANKING
MOBILE PAYMENTS
Mobile Proximity Payments
Mobile Remote Payments
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digital divide
Refers to the gap between people with
effective access to digital and
information technology and those
without
microfinance
Refers to the provision of financial
services to poor or low-income clients,
including consumers and the selfemployed
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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Information
Entertainment
Raffles
Coupons
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Notice
Choice and consent
Customization and constraint
Security
Enforcement and accountability
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mobile entertainment
Any type of leisure activity that
utilizes wireless telecommunication
networks, interacts with service
providers, and incurs a cost upon
usage
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MOBILE GAMBLING
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Location
Navigation
Tracking
Mapping
Timing
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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L-COMMERCE INFRASTRUCTURE
Mobile devices
Communication network
Positioning component
Service or application provider
Data or content provider
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Positioning Components
network-based positioning
Relies on base stations to find the location of a
mobile device sending a signal or sensed by the
network
terminal-based positioning
Calculating the location of a mobile device from
signals sent by the device to base stations
global positioning system (GPS)
A worldwide satellite-based tracking system
that enables users to determine their position
anywhere on the earth
Copyright 2010 Pearson
Education, Inc. Publishing as
Prentice Hall
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Location-Based Data
Locating
Navigating
Searching
Identifying
Event checking
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BARRIERS TO LOCATION-BASED
M-COMMERCE
Lack of GPS in mobile phones
Accuracy of devices
The costbenefit justification
Limited network bandwidth
Invasion of privacy
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pervasive computing
Invisible, everywhere computing;
computing capabilities embedded
into the objects around us
Invisible Computing
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Decentralization
Diversification
Connectivity.
Simplicity
Internet of Things
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RFID Basics
RFID Applications
Tracking
Tracking
Tracking
Tracking
Tracking
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