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FOREIGN BRAND
AND INDIAN BRAND
IN TRO D U CTIO N
Brand is very crucial for any industry or
company. For, the consumer are reluctant to try
out unknown brand. And brand loyalty is fickle .
Companies know this tenet which is why they
work relentlessly towards brand building .
BRAN D IN G
TYPES O F CO N SU M ER
BU YIN G BEH AVIO U R
1. Problem /Need Recognition
2. Information search
3. Evaluation of different purchase
options
4. Purchase decision
5. Post purchase behaviour
BRAN D CREATIO N M O D EL :
1. Inception of an idea or product
2. Name or symbol of product
3. Successful launch of product
4. Brand recognition
5. Top of mind recall
CO N CLU SIO N
The preference for Indian brand is
TH AN K
YO U